The Cotton Research and Promotion Act () is an act passed by the

United States Congress The United States Congress is the legislature of the federal government of the United States. It is bicameral, composed of a lower body, the House of Representatives, and an upper body, the Senate. It meets in the U.S. Capitol in Washing ...

in 1966 in response to the declining market of

cotton Cotton is a soft, fluffy staple fiber that grows in a boll, or protective case, around the seeds of the cotton plants of the genus ''Gossypium'' in the mallow family Malvaceae. The fiber is almost pure cellulose, and can contain minor perce ...

, in order to build consumer demand and "sell the story of American upland cotton". Cotton's share of the total retail and

home furnishings Furniture refers to movable objects intended to support various human activities such as seating (e.g., stools, chairs, and sofas), eating (tables), storing items, eating and/or working with an item, and sleeping (e.g., beds and hammocks). Fu ...

market was 66 percent in the 1960s, but by 1975, that number had fallen to a record low of 34 percent. A commercial advertising program began in 2002 especially targeted at women 18 to 34, with the slogan "The feel of cotton".

References

External links

cottoninc.com
United States federal agriculture legislation Cotton industry in the United States {{US-fed-statute-stub