Cotton On Group is

Australia Australia, officially the Commonwealth of Australia, is a sovereign country comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands. With an area of , Australia is the largest country by ...

's largest global

retailer Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and ...

, known for its

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fash ...

clothing and stationery brands. As of 2020, it has over 1,500 stores in 18 countries employing 22,000 people across seven brands: Cotton On, Cotton On Kids, Cotton On Body, Factorie, Typo, Rubi,

Supré Supré is an Australian fast fashion women's wear chain owned by the Cotton On Group. Known for fashion items and basics at an affordable price point, the Supré product offering is aimed at the youth market. History Supré was founded by reta ...

, and Cotton On Foundation. The design team in the company's Australian office, control the steps of production from merchandise planning to establishing specifications, and production is outsourced to approximately 850 suppliers and factories globally. Cotton On Group sources its materials and products from a number of locations worldwide with the majority of its suppliers being located in China, Bangladesh, India and Australia. It also works with suppliers in Sri Lanka, Hong Kong, the United States and other parts of Asia. These facilities are used for horizontal division of labour, rather than being integrated. Cotton On is a main sponsor of the

AFL Women's AFL Women's (AFLW) is Australia's national semi-professional Australian rules football in Australia, Australian rules football league for women's Australian rules football, female players. The 2017 AFL Women's season, first season of the league ...

, the

Australian rules football Australian football, also called Australian rules football or Aussie rules, or more simply football or footy, is a contact sport played between two teams of 18 players on an oval field, often a modified cricket ground. Points are scored by k ...

league for female players.

History

1990s

Cotton On was founded by Nigel Austin in 1991, with the first store being opened in

Geelong Geelong ( ) ( Wathawurrung: ''Djilang''/''Djalang'') is a port city in the south eastern Australian state of Victoria, located at the eastern end of Corio Bay (the smaller western portion of Port Phillip Bay) and the left bank of Barwon ...

, Australia.

2000s

Cotton On Kids launched in 2004. It was followed by Cotton On Body, Factorie and Typo in 2007, and Rubi in 2008. In 2013, Cotton On acquired Australian female youth brand

. Cotton On expanded internationally in 2006, with the opening of its first New Zealand store at Queensgate Shopping Centre, Lower Hutt. It now operates in 19 countries.

2010s

In December 2012 Cotton On was fined $1 million for selling highly flammable children's sleepwear misleadingly labeled as ''low fire danger''. The discount clothing retailer, which has more than 900 outlets across the country, was fined $400,000 for selling more than 1000 nightdresses that breached Australian fire safety standards, and a further $400,000 for selling more than 1000 unsafe pairs of girls' pajamas, between September and December 2010. It was fined a further $200,000 for false and misleading labels on both sets of clothing items which claimed they were ''low fire danger''. In October 2016, Cotton On Group signed a 3-year contract with the

League to be the exclusive

uniform A uniform is a variety of clothing worn by members of an organization while participating in that organization's activity. Modern uniforms are most often worn by armed forces and paramilitary organizations such as police, emergency services, ...

supplier for all its teams.Cotton On in major AFL women’s deal
by Tom Lloyd on Sports Media, 10 Nov 2016
by Katie Low, 7 Mar 2017 In July 2019,

Four Corners The Four Corners is a region of the Southwestern United States consisting of the southwestern corner of Colorado, southeastern corner of Utah, northeastern corner of Arizona, and northwestern corner of New Mexico. The Four Corners area ...

reported Cotton On and several other Australian brands sourced cotton from

Xinjiang Xinjiang, SASM/GNC: ''Xinjang''; zh, c=, p=Xīnjiāng; formerly romanized as Sinkiang (, ), officially the Xinjiang Uygur Autonomous Region (XUAR), is an autonomous region of the People's Republic of China (PRC), located in the northwes ...

, and that evidence linked the cotton to forced labour camps. Cotton On ran an internal investigation, and in October 2019, announced it had stopped buying cotton from Xinjiang over concerns of abuse of human rights. In February 2019, Cotton On began selling sex toys on its Australian and New Zealand websites with a content warning.

Brands

Cotton On

Cotton On is the main brand of the Cotton On Group. It dates its origins back to Nigel Austin's first

denim Denim is a sturdy cotton warp-faced textile in which the weft passes under two or more warp threads. This twill weaving produces a diagonal ribbing that distinguishes it from cotton duck. While a denim predecessor known as dungaree has been p ...

jacket sale in 1988. The first Cotton On branded store opened three years later.

Cotton On Kids

Cotton On Kids was launched in 2004, selling

children's clothing Children's clothing or kids' clothing is clothing for children who have not yet grown to full height. Children's clothing is often more casual than adult clothing, fit for play and rest. In the early 21st century, however, childrenswear beca ...

baby clothing Infant clothing or baby clothing is clothing made for infants. Baby fashion is a social-cultural consumerist practice that encodes in children's fashion the representation of many social features and depicts a system characterized by differences ...

, activewear, dress-ups,

fashion accessories In fashion, an accessory is an item used to contribute, in a secondary manner, to an individual's outfit. Accessories are often chosen to complete an outfit and complement the wearer's look. They have the capacity to further express an individual ...

swimwear A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Different types may be worn by men, ...

, gifts and

stationery Stationery refers to commercially manufactured writing materials, including cut paper, envelopes, writing implements, continuous form paper, and other office supplies. Stationery includes materials to be written on by hand (e.g., letter pape ...

. In March 2013 it launched a Free by Cotton On range for 9 to 14-year-olds.

Cotton On Body

Cotton On Body was launched in 2007, selling

underwear Undergarments, underclothing, or underwear are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled o ...

and

sleepwear Nightwear – also called sleepwear, or nightclothes – is clothing designed to be worn while sleeping. The style of nightwear worn may vary with the seasons, with warmer styles being worn in colder conditions and vice versa. Some style ...

. It later expanded into

and activewear.

Factorie

Factorie is a youth fashion brand which was added to the Cotton On Group in 2007. It has since expanded internationally, and now has more than 160 stores across Australia, New Zealand and South Africa.

Rubi

Rubi is a footwear and accessories brand launched in 2008.

Typo

Typo is a stationery brand with stores in Australia, Asia, New Zealand, the United States and the UK. In the UK,

ASOS ASOS or Asos may refer to: * Asos, a village in Greece * ASOS (retailer), a UK online fashion store * Association Sportive Oussou Saka, a Beninese football team * Automated Surface Observing System, a type of weather station * Air Support Operat ...

and WHSmith also stock select Typo products.

Supré

was established in 1984, selling clothing for young women. It became part of the Cotton On Group in 2013, and had more than 1,000 workers across more than 100 retail stores in Australia and New Zealand at its peak. All Supré stores in NZ had been closed by 2020.

Lost

Cotton On Lost was launched in late 2018, but has since been phased out. The range included travel luggage and accessories.

Stores

Australia

Cotton On Group has 288 stores in Australia.

New Zealand

There are 126 Cotton On Group stores around New Zealand.

North America and Europe

There are 154 stores in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...

, 30 stores in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and ...

, and 21 stores in

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

Asia

Cotton On Group has stores in the following countries: * Malaysia (81) * Singapore (77) * Hong Kong (5) * Philippines (36) * Thailand (15) * Indonesia (32)

Middle East and Africa

Cotton On Group has stores in the following countries: * UAE (34) * Saudi Arabia (3) * Oman (1) * Jordan (2) * South Africa (169) * Namibia (6) * Botswana (1)

References

External links

* {{Retailers in New Zealand Australian companies established in 1991 Retail companies established in 1991 Clothing brands of Australia Clothing retailers of Australia Companies based in Victoria (Australia) Holding companies of Australia Retail companies of Australia Sportswear brands