Corporate pathos is

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. ...

jargon for the employment of emotional engagement techniques to help alter adverse public attitudes to a corporation. In general, pathos refers to the use of an emotional appeal. The term "corporate pathos" describes the use of emotional arguments alongside rational explanations for organizations to convince audiences of their given position.'Corporate pathos': new approaches to quell hostile publics
/ref> The corporate pathos technique is used by businesses facing a crisis and an angry public.

References

{{DEFAULTSORT:Corporate Pathos Public relations terminology