Coolhaus is an American

ice cream Ice cream is a sweetened frozen food typically eaten as a snack or dessert. It may be made from milk or cream and is flavoured with a sweetener, either sugar or an alternative, and a spice, such as cocoa or vanilla, or with fruit such as ...

company based in

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, founded in 2009 by two women named Natasha Case and Freya Estreller. Coolhaus is an artisan ice cream brand known for combining Food and Architecture. The name Coolhaus, is in the

German language German ( ) is a West Germanic language mainly spoken in Central Europe. It is the most widely spoken and official or co-official language in Germany, Austria, Switzerland, Liechtenstein, and the Italian province of South Tyrol. It is also a ...

, and when translated into

English English usually refers to: * English language * English people English may also refer to: Peoples, culture, and language * ''English'', an adjective for something of, from, or related to England ** English national ...

it is Coolhouse. As of September 2017, Coolhaus distributes in at least 6,000 grocery stores such as

Whole Foods Whole Foods Market IP, Inc., a subsidiary of Amazon, is an upscale American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A US ...

and

Safeway Safeway is an American supermarket chain founded by Marion Barton Skaggs in April 1915 in American Falls, Idaho. The chain provides grocery items, food and general merchandise and features a variety of specialty departments, such as bakery, del ...

. Some of the items Coolhaus distributes are

ice cream sandwich An ice cream sandwich is a frozen dessert consisting of ice cream between two biscuits, skins, wafers, or cookies. The ingredients are different around the world, with Ireland and Israel using wafers, and North America using chocolate cooki ...

es, artisan pints and chocolate-dipped bars. In addition, Coolhaus operates food trucks and Ice Cream Shops. Coolhaus has received coverage from

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, and

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. With flavors such as Milkshake and Fries and Street Cart Churro Dough,

History

Coolhaus started as an art project, but rapidly grew into a business and was founded in April 2009. Coolhaus flavors have names derived from architects and architectural movements. Coolhaus Mintimalism prepackaged sandwich

Coolhaus Mintimalism prepackaged sandwich

The co-founders launched the company with a converted it into a food truck, and used it to sell ice cream sandwiches at the popular

Coachella Valley Music and Arts Festival The Coachella Valley Music and Arts Festival (commonly called the Coachella Festival or simply Coachella) is an annual music and arts festival held at the Empire Polo Club in Indio, California, in the Coachella Valley in the Colorado Desert. ...

. Coolhaus subsequently went viral with

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followers and inquiries from the

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and other media outlets. Case left her job at Disney within a month and a half and committed full-time to Coolhaus. After Coachella, Coolhaus fixed its silver and bubblegum-pink truck and continued to grow. Coolhaus added trucks in

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, in 2010 and

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in 2011, and opened its first storefront in Culver City, California, in 2011. By 2012, Coolhaus' fleet of ten trucks and one

food cart A food cart is a mobile kitchen set up on the street to prepare and sell street food to passers-by. Food carts are often found in cities worldwide selling food of every kind. Food carts come in two basic styles. One allows the vendor to sit o ...

had expanded to

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, and '' Fast Company'' described Coolhaus as "the first gourmet branded truck with a national reach". Since then, Coolhaus has rapidly expanded its range of products and distribution channels, with an increased focus on retail distribution of prepackaged goods. In an interview with '' Entrepreneur'', Case explained that retail distribution allows Coolhaus to reach as many consumers as possible, and gives the company a scalable business model in which "you grow the revenue tremendously without necessarily increasing overhead." Coolhaus went from 3

retail partner stores in spring 2011 carrying 4 SKU's, to over 2,000 by June 2014 and 2,500 by September 2014, carrying 24 SKU's as of December 2017. According to Case, Coolhaus stands apart from its competitors "because of our tri-fold approach in the marketplace: trucks, brick and mortar AND wholesale distribution. I haven't seen any truck diversify like with have with channels in grocery stores, movie theaters, stadiums and fashion retailers." Estreller estimates that over one million Coolhaus sammies were consumed in 2013 and projects nearly $6 million in revenue for 2014.''

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...

'' magazine named Case to its "

30 Under 30 ''Forbes'' 30 Under 30 is a set of lists of people under 30 years old issued annually by ''Forbes'' magazine and some of its regional editions. The American lists recognize 600 business and industry figures, with 30 selected in twenty industries ...

" for Food & Wine, a list of "the field's brightest stars under the age of 30", in 2012.

Reception

Coolhaus has received widespread attention in newspapers, magazines, television, and social media. Coolhaus has earned recognition in various Zagat features, and placed second in Zagat editors' 2012 ranking of New York's 8 Best Food Trucks.

InStyle ''InStyle'' was an American monthly women's fashion magazine founded in 1994. It was published in the United States by Dotdash Meredith. In February 2022, it was announced that InStyle would cease print publications and move to a digital-only f ...

called Coolhaus the "ice cream brand for every craving imaginable". ABC's morning television show ''

Good Morning America ''Good Morning America'' (often abbreviated as ''GMA'') is an American morning television program that is broadcast on ABC. It debuted on November 3, 1975, and first expanded to weekends with the debut of a Sunday edition on January 3, 1993. ...

'' posted Coolhaus recipes on its website and teamed with the company to create its own, exclusive ice cream flavor, chosen by audience votes.

Distribution

, Coolhaus runs two Los Angeles-area storefronts in

Old Town Pasadena Old Pasadena, often referred to as Old Town Pasadena or just Old Town, is the original commercial center of Pasadena, a city in California, United States, and had a latter-day revitalization after a period of decay. Old Pasadena began as the ce ...

and the

Culver City Culver City is a city in Los Angeles County, California, United States. As of the 2020 census, the population was 40,779. Founded in 1917 as a "whites only" sundown town, it is now an ethnically diverse city with what was called the "third-most ...

Arts District, and operates a fleet of eleven mobile ice cream trucks and carts in

Southern California Southern California (commonly shortened to SoCal) is a geographic and cultural region that generally comprises the southern portion of the U.S. state of California. It includes the Los Angeles metropolitan area, the second most populous urban ...

, New York City, and

Dallas Dallas () is the third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the fourth-largest metropolitan area in the United States at 7.5 million people. It is the largest city in and seat of Dallas County ...

. Prepackaged Coolhaus ice cream sammies, ice cream pints, and ice cream bars are sold in more than 2,500 retail stores, including

Gelson's Markets Gelson's is a regional supermarket chain operating in Southern California. It operates service-oriented stores mostly in upscale neighborhoods. The Mayfair Connection actually began years before Gelson's did. Estimates put the genesis of the chai ...

Sprouts Farmers Market Sprouts Farmers Market, Inc., is a supermarket chain headquartered in Phoenix, Arizona, USA. The grocer offers a wide selection of natural and organic foods, including fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat ...

Earth Fare Earth Fare is an American health and wellness supermarket with 20 locations in 8 states throughout the Southeast United States. It sells natural and organic food that the company claimed to have the highest product standards in the United States (f ...

, Fairway Market,

, Publix and Wegman's. Coolhaus is also sold online.

Cookbook

Natasha Case and Freya Estreller, along with food writer Kathleen Squires wrote a

cookbook A cookbook or cookery book is a kitchen reference containing recipes. Cookbooks may be general, or may specialize in a particular cuisine or category of food. Recipes in cookbooks are organized in various ways: by course (appetizer, first cour ...

called ''Coolhaus Ice Cream Book''. It was published by

Houghton Mifflin Harcourt Houghton Mifflin Harcourt (; HMH) is an American publisher of textbooks, instructional technology materials, assessments, reference works, and fiction and non-fiction for both young readers and adults. The company is based in the Boston Fina ...

in May 2014. The book has recipes for ice creams, gelatos, sorbets, cookies, toppings, and shakes.

References

External links