Cookie Jar Toons (also known as This Is for Kids) was a daily children's programming block on the
This TV digital broadcast network when that network was partially owned by the former
Weigel Broadcasting
Weigel Broadcasting Co. is an American television broadcasting company based in Chicago, Illinois, alongside its flagship station WCIU-TV (Channel 26), at 26 North Halsted Street in the Greektown neighborhood. It currently owns 25 television ...
(7 years later, the network was acquired by
Allen Media Group
Entertainment Studios, Inc., also known as Allen Media Group, is an American media and entertainment company based in Los Angeles. Owned and founded in 1993 by businessman Byron Allen, the company was initially involved in the production and d ...
). The block was programmed by Canada-based
DHX Media (formerly
Cookie Jar Entertainment and today as
WildBrain).
The block used the name ''Cookie Jar Toons'' for
E/I programs, and the name ''This Is for Kids'' for non-E/I programs. Many of animated and live action shows where broadcast on the block were Cookie Jar archive programs from predecessors DIC and Cinar, though some (i.e.: ''
Mona the Vampire'') had never been seen in the United States before; other programs (i.e.: ''
Sonic Underground'') were previously seen on other American networks.
On November 1, 2013,
Tribune Broadcasting took over Weigel's half-ownership of This TV, causing the weekday lineup to be replaced with more airings of films, while the weekend block was reduced to Sunday mornings and, due to the basic three-hour minimum required to meet E/I guidelines without any non-E/I content, it was replaced with double airings of three live-action series from
Bellum Entertainment; ''
Animal Atlas'', ''Zoo Clues'', and ''
On the Spot'', which have no specific branding or continuity.
Programming
E/I Indicates program features content in line with
FCC E/I programming guidelines.
Launch programming
2009 additions
2010 additions
2011 additions
2012 additions
See also
*
Cookie Jar Kids Network
The Cookie Jar Kids Network (formerly DiC Kids Network) was a syndicated children's programming block that airs selected Cookie Jar Group shows on local Fox, The CW, MyNetworkTV, and independent stations to provide them with a source of E/I pr ...
(Cookie Jar's former syndicated children's block)
*
Cookie Jar TV (Cookie Jar's former Saturday morning children's block on
CBS)
*
KidsClick (A children's block from
Sinclair Broadcast Group
Sinclair Broadcast Group, Inc. (SBG) is a publicly traded American telecommunications conglomerate that is controlled by the descendants of company founder Julian Sinclair Smith. Headquartered in the Baltimore suburb of Cockeysville, Maryland, ...
that also aired on This TV)
References
{{KidsTVBlocksUS
Television programming blocks
This TV
WildBrain