Video design or projection design is a creative field of stagecraft. It is concerned with the creation and integration of film, motion graphics and live camera feed into the fields of

theatre Theatre or theater is a collaborative form of performing art that uses live performers, usually actors or actresses, to present the experience of a real or imagined event before a live audience in a specific place, often a stage. The perfor ...

opera Opera is a form of theatre in which music is a fundamental component and dramatic roles are taken by singers. Such a "work" (the literal translation of the Italian word "opera") is typically a collaboration between a composer and a libr ...

dance Dance is a performing art form consisting of sequences of movement, either improvised or purposefully selected. This movement has aesthetic and often symbolic value. Dance can be categorized and described by its choreography, by its repertoire ...

fashion shows A fashion show (French ''défilé de mode'') is an event put on by a fashion designer to showcase their upcoming line of clothing and/or accessories during a fashion week. Fashion shows debut every season, particularly the Spring/Summer and Fal ...

concerts A concert is a live music performance in front of an audience. The performance may be by a single musician, sometimes then called a recital, or by a musical ensemble, such as an orchestra, choir, or band. Concerts are held in a wide vari ...

and other live events. Video design has only recently gained recognition as a separate creative field. For instance, United Scenic Artists' Local 829, the union that represents designers and scenic artists in the US entertainment industry, only added the Projection Designer membership category in 2007. Prior to this, the responsibilities of video design would often be taken on by a

scenic designer Scenic may refer to: * Scenic design * Scenic painting * Scenic overlook * Scenic railroad (disambiguation) * Scenic route * Scenic, South Dakota, United States * Scenic (horse), a Thoroughbred racehorse Aviation * Airwave Scenic, an Austria ...

lighting designer In theatre, a lighting designer (or LD) works with the director, choreographer, set designer, costume designer, and sound designer to create the lighting, atmosphere, and time of day for the production in response to the text while keeping ...

. A person who practices the art of video design is often known as a Video Designer. However, naming conventions vary around the world, and so practitioners may also be credited as Projection Designer, "Media Designer",

Cinematographer The cinematographer or director of photography (sometimes shortened to DP or DOP) is the person responsible for the photographing or recording of a film, television production, music video or other live action piece. The cinematographer is the ch ...

or Video Director (amongst others). As a relatively new field of stagecraft, practitioners create their own definitions, rules and techniques.

History

Filmmaking Filmmaking (film production) is the process by which a motion picture is produced. Filmmaking involves a number of complex and discrete stages, starting with an initial story, idea, or commission. It then continues through screenwriting, cast ...

and

video production Video production is the process of producing video content for video. It is the equivalent of filmmaking, but with video recorded either as analog signals on videotape, digitally in video tape or as computer files stored on optical discs, hard dri ...

content has been used in performance for many years, as has large format slide projection delivered by systems such as the PANI projector. The German

Erwin Piscator Erwin Friedrich Maximilian Piscator (17 December 1893 – 30 March 1966) was a German theatre director and producer. Along with Bertolt Brecht, he was the foremost exponent of epic theatre, a form that emphasizes the socio-political content o ...

, as stage director at the Berlin

Volksbühne The Volksbühne ("People's Theatre") is a theater in Berlin. Located in Berlin's city center Mitte on Rosa-Luxemburg-Platz (Rosa Luxemburg Square) in what was the GDR's capital. It has been called Berlin's most iconic theatre. About The Vol ...

in the 1920s, made extensive use of film projected onto his sets. However, the development of digital projection technology in the mid 90s, and the resulting drop in price, made it more attractive and practical to live performance producers, directors and scenic designers. The role of the video designer has developed as a response to this, and in recognition of the demand in the industry for experienced professionals to handle the video content of a production.

United Scenic Artists United Scenic Artists, Local USA 829, formerly known as United Scenic Artists of America (USAA), is an American labor union. It is a nationwide autonomous Local of the International Alliance of Theatrical Stage Employees. It organizes designe ...

' Local 829, the Union representing Scenic Artists in the USA has included "Projection Designers" as of mid- 2007. This means anybody working in this field will be doing so officially as "Projection Designer" if he or she is working under a union contract, even if the design utilizes technology other than

video projectors A video projector is an image projector that receives a video signal and projects the corresponding image on a projection screen using a lens system. Video projectors use a very bright ultra-high-performance lamp (a special mercury arc lamp), X ...

. The term "Projection Designer" stems from the days when slide and film projectors were the primary source of projection and is now in wide use across North America.
MA Digital Theatre

University of the Arts London University of the Arts London is a collegiate university in London, England, specialising in arts, design, fashion and the performing arts. It is a federation of six arts colleges: Camberwell College of Arts, Central Saint Martins, Chelsea ...

is the first Master's level course in the UK designed to teach video design exclusively as a specific discipline, rather than embedding it into scenic design. Also, Opera Academy Verona has a Workshop Laboratory from 2009 of Projection Design for Opera and Theatre, Directed from Carlo Saleti, Gianfranco Veneruci and Florian CANGA. In the USA, a number of programs started at about the same time reflecting the growing acceptance of the profession and the need for skilled projection designers.

Yale University Yale University is a private research university in New Haven, Connecticut. Established in 1701 as the Collegiate School, it is the third-oldest institution of higher education in the United States and among the most prestigious in the w ...

began a graduate level program in Projection Design in 2010., It's being headed by Wendall K. Harrington.

CalArts The California Institute of the Arts (CalArts) is a private art university in Santa Clarita, California. It was incorporated in 1961 as the first degree-granting institution of higher learning in the US created specifically for students of both ...

had their concentration Video For Performanc

since the mid-2000s and is currently led by Peter Flaherty while

UT Austin The University of Texas at Austin (UT Austin, UT, or Texas) is a public research university in Austin, Texas. It was founded in 1883 and is the oldest institution in the University of Texas System. With 40,916 undergraduate students, 11,075 ...

started the MFA concentratio
Integrated Media for Live Performance
also in 2010. It is being led by the Sven Ortel. Both the UT Austin and Yale program are part of an MFA in Design and graduated their first students in 2013.

Roles of the video designer

Depending on the production, and due to the crossover of this field with the fields of

lighting design In theatre, a lighting designer (or LD) works with the director, choreographer, set designer, costume designer, and sound designer to create the lighting, atmosphere, and time of day for the production in response to the text while keeping i ...

and

scenic design Scenic design (also known as scenography, stage design, or set design) is the creation of theatrical, as well as film or television scenery. Scenic designers come from a variety of artistic backgrounds, but in recent years, are mostly train ...

, a video designer's roles and responsibilities may vary from show to show. A video designer may take responsibility for any or all of the following. Production-timeline

* The overall conceptual design of the video content to be included in the piece, including working with the other members of the

production team A production team is the group of technical staff who produce a play, television show, recording, or film. Generally the term refers to all individuals responsible for the technical aspects of creating of a particular product, regardless of wher ...

to ensure that the video content is integrated with the other design areas. * The creation of this video content using 2D and

3D animation Animation is a method by which still figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most anim ...

motion graphics Motion graphics (sometimes mograph) are pieces of animation or digital footage which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects. Motion graphics are usually displayed via e ...

stop motion animation Stop motion is an animated filmmaking technique in which objects are physically manipulated in small increments between individually photographed frames so that they will appear to exhibit independent motion or change when the series of frames ...

illustration An illustration is a decoration, interpretation or visual explanation of a text, concept or process, designed for integration in print and digital published media, such as posters, flyers, magazines, books, teaching materials, animations, video ...

, filming or any other method. * The management of live cameras, their signal and how it is used on stage as part of the design. * The direction, lighting and/or

cinematography Cinematography (from ancient Greek κίνημα, ''kìnema'' "movement" and γράφειν, ''gràphein'' "to write") is the art of motion picture (and more recently, electronic video camera) photography. Cinematographers use a lens to focu ...

of any film clips included in the piece. * The design of the technical system to deliver the video content, including the specification of

LED display A LED display is a flat panel display that uses an array of light-emitting diodes as pixels for a video display. Their brightness allows them to be used outdoors where they are visible in the sun for store signs and billboards. In recent ...

s, monitors and control systems, cabling routes and rigging positions for optimal video effects. * The management of the budget allocated to video, including the sourcing of display technologies and control technologies, their delivery, maintenance and insurance. This is a very wide skills base, and it is not uncommon for a video designer to work with associates or assistants who can take responsibility for certain areas. For example, a video designer may conceptually design the video content, but hire a skilled

animator An animator is an artist who creates multiple images, known as frames, which give an illusion of movement called animation when displayed in rapid sequence. Animators can work in a variety of fields including film, television, and video games ...

to create it, a programmer to program the control system, a production engineer to designer and engineer the control system and a

projectionist A projectionist is a person who operates a movie projector, particularly as an employee of a movie theater. Projectionists are also known as "operators". Historical background N.B. The dates given in the subject headings are approximate. Early ...

to choose the optimum projection positions and maintain the equipment.

Concert video design

Concert video design is a niche of the

filmmaking Filmmaking (film production) is the process by which a motion picture is produced. Filmmaking involves a number of complex and discrete stages, starting with an initial story, idea, or commission. It then continues through screenwriting, cast ...

and

industry that involves the creation of original video content intended explicitly for display during a live

concert A concert is a live music performance in front of an audience. The performance may be by a single musician, sometimes then called a recital, or by a musical ensemble, such as an orchestra, choir, or band. Concerts are held in a wide var ...

performance. The creation of visuals for live music performances bears close resemblance to

music videos A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...

, but are typically meant to be displayed as 'backplate' imagery that adds a visual component to the music performed onstage. However, as the use of video content during musical performances has grown in popularity since the turn of the 21st century, it has become more common to have self-standing 'introductory' and 'interstitial' videos that play on screen on stage without the performers. These pieces may include footage of the artist or artists, shot specifically for the video, and presented onstage with pre-recorded music so that the final appearance is essentially a music video. Such stand-alone videos, however, are typically only viewed in this live setting and may include additional theatrical

sound effects A sound effect (or audio effect) is an artificially created or enhanced sound, or sound process used to emphasize artistic or other content of films, television shows, live performance, animation, video games, music, or other media. Traditi ...

. The earliest concert video visuals likely date to the period of the late 1960s when concerts for artists such as

Jimi Hendrix James Marshall "Jimi" Hendrix (born Johnny Allen Hendrix; November 27, 1942September 18, 1970) was an American guitarist, singer and songwriter. Although his mainstream career spanned only four years, he is widely regarded as one of the most ...

and

The Doors The Doors were an American rock band formed in Los Angeles in 1965, with vocalist Jim Morrison, keyboardist Ray Manzarek, guitarist Robby Krieger, and drummer John Densmore. They were among the most controversial and influential rock acts ...

featured

psychedelic Psychedelics are a subclass of hallucinogenic drugs whose primary effect is to trigger non-ordinary states of consciousness (known as psychedelic experiences or "trips").Pollan, Michael (2018). ''How to Change Your Mind: What the New Science o ...

imagery on projection screens suspended behind the performers. Live concert performances took on more and more theatrical elements particularly notable in the concert events put on by

Pink Floyd Pink Floyd are an English rock band formed in London in 1965. Gaining an early following as one of the first British psychedelic groups, they were distinguished by their extended compositions, sonic experimentation, philosophical lyrics an ...

throughout their career.

Laurie Anderson Laurel Philips Anderson (born June 5, 1947), known as Laurie Anderson, is an American avant-garde artist, composer, musician, and film director whose work spans performance art, pop music, and multimedia projects. Initially trained in violin and ...

was among the earliest to experiment with video content as part of a live performance, and her ideas and images continue to be a direct inspiration to performers as diverse as

David Bowie David Robert Jones (8 January 194710 January 2016), known professionally as David Bowie ( ), was an English singer-songwriter and actor. A leading figure in the music industry, he is regarded as one of the most influential musicians of the ...

Madonna Madonna Louise Ciccone (; ; born August 16, 1958) is an American singer-songwriter and actress. Widely dubbed the " Queen of Pop", Madonna has been noted for her continual reinvention and versatility in music production, songwriting, a ...

and

Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...

. Meanwhile, in 1982,

Devo Devo (, originally ) is an American Rock music, rock band from Akron, Ohio, formed in 1973. Their classic line-up consisted of two sets of brothers, the Mothersbaughs (Mark Mothersbaugh, Mark and Bob Mothersbaugh, Bob) and the Casales (Gerald ...

integrated rear-projected visuals into their concert set, choreographing themselves to match and interact with the action on screen for several songs. But the rock show that made video content 'standard practice' was U2's

Zoo TV Tour The Zoo TV Tour (also written as ZooTV, ZOO TV or ZOOTV) was a worldwide concert tour by rock band U2. Staged in support of their 1991 album '' Achtung Baby'', the tour visited arenas and stadiums from 1992 to 1993. It was intended to mirror ...

conceived and designed by Willie Williams - who has collaborated with

Technology used in video design

Video designers make use of many technologies from the fields of

stagecraft Stagecraft is a technical aspect of theatrical, film, and video production. It includes constructing and rigging scenery; hanging and focusing of lighting; design and procurement of costumes; make-up; stage management; audio engineering; a ...

, broadcast equipment and home cinema equipment to build a workable video system, including technologies developed specifically for live video and technologies appropriated from other fields. A video system may include any of the following: *

DVD Player A DVD player is a device that plays DVDs produced under both the DVD-Video and DVD-Audio technical standards, two different and incompatible standards. Some DVD players will also play audio CDs. DVD players are connected to a television to ...

Solid state lighting Solid-state lighting (SSL) is a type of lighting that uses semiconductor light-emitting diodes (LEDs), organic light-emitting diodes (OLED), or polymer light-emitting diodes (PLED) as sources of illumination rather than electrical filaments, pl ...

Media Server A media server is a computer appliance or an application software that stores digital media (video, audio or images) and makes it available over a network. Media servers range from servers that provide video on demand to smaller personal comput ...

Plasma screen A plasma display panel (PDP) is a type of flat panel display that uses small cells containing plasma: ionized gas that responds to electric fields. Plasma televisions were the first large (over 32 inches diagonal) flat panel displays to be rele ...

Video camera A video camera is an optical instrument that captures videos (as opposed to a movie camera, which records images on film). Video cameras were initially developed for the television industry but have since become widely used for a variety of oth ...

Vision mixer A vision mixer is a device used to select between several different live video sources and, in some cases, compositing live video sources together to create visual effects. In most of the world, both the equipment and its operator are called ...

Video projector A video projector is an image projector that receives a video signal and projects the corresponding image on a projection screen using a lens system. Video projectors use a very bright ultra-high-performance lamp (a special mercury arc lamp), X ...

Video server {{refimprove, date=September 2014 A video server is a computer-based device that is dedicated to delivering video. Video servers are used in a number of applications, and often have additional functions and capabilities that address the needs of p ...

References

{{DEFAULTSORT:Video design Filmmaking Stagecraft Stage crew Theatrical occupations Design Communication design Scenic design Television terminology

History

Roles of the video designer

Concert video design

Technology used in video design

See also

References