Compete.com was a web traffic analysis service. The service belonged to Compete, Inc., which operated in the United States. Compete.com ceased operations as of December 31, 2016.
Compete.com provided two categories of information:
Compete’s panel measures U.S., but not international users. Compete has worked diligently to develop what it believes is the largest and most diverse panel of online consumers in the United States.
The Compete Toolbar allows users to view the Compete Trust Scores and the U.S. Internet ranks of websites they visit. This is done by sending the URLs that users visit to Compete.com. Compete.com then sends back the trust scores and internet ranks from its database to the users.
Additionally, users of the Compete Toolbar have the option of participating in Community Share. By participating in Community Share, users will be assigned a user number, and that number will be submitted along with the URLs of the websites that these users visit. This information will be used to roughly determine how many users visit each website.
Compete.com was a service that belonged to Compete, Inc., which was launched in 2000 by Bill Gross, an entrepreneur who started the search engine GoTo. In March 2008, London market research company TNS purchased Compete, Inc. for $150 million. The site and service ceased activity on 2016.