Commercial art is the art of creative services, referring to art
created for commercial purposes, primarily advertising. Commercial art
traditionally includes designing books, advertisements of different
products, signs, posters, and other displays to promote sale or
acceptance of products, services, or ideas.
Skills of commercial art
Most commercial artists have the ability to organize information and
knowledge of fine arts, visualization and media. It is commonly used
for advertising goods and services. Fine art, on the other hand, is
for the artist. Commercial artists creatively think of ways to entice
the viewer with digital art and photography. Communication is often
vital in this field. Usually, the art department is relatively small,
consisting of art directors, perhaps an assistant director, and a
small staff of design and product workers. Commercial artists work a
variety of situations doing many things in the artistic world such as
advertisement, illustration and animation. Commercial artists should
have skills in free-hand drawing and painting, experience using
graphic design and editing software, and a basic knowledge of
advertising principles. Commercial
Art is usually made for mass
exposure and distribution.
Commercial art creates a way to show people
the product or service by using an image that may catch one's eye.
This is one way businesses are promoting and advertising their
products and services.
Commercial art applies artistic principles to a variety of fields.
Commercial artists design advertisements, logos, billboards,
brochures, book covers, product packaging and other similar artwork.
Their work is often used to sell, promote, explain, narrate and
 Commercial artists can specialize in graphic design and
illustration, among other areas. Illustrators create images for use in
books, magazines and stationery. Graphic designers create artwork and
layouts for books, newspapers, magazines, television, product
packaging and the Internet.
Graphic design professionals often work in
advertising, marketing or related fields.
Commercial art can include many genres of art and categories of art
Commercial character design
Motion graphic design
^ a b "What is Commercial Art?". Retrieved 19 August 2016.
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