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The Cole Cold line was launched in 1981 to replace the company's traditional ''Red Spot'' brand. In 18 months following the launch, S. M. Jaleel's market share grew from 1% to 30%. In some areas of the Caribbean, the company S.M. Jaleel is actually called Cole Cold rather than the brand name. This proves the close association that this brand has with the consumers. It is mainly known for its 2L and 20oz packages. It is the leading flavored carbonated soft drink beverage in Trinidad. The brand has been successful in the market since the early 1980s. Pear D is one of the Cole cold flavors that is known to be the premium beverage and today it still continues to be one of the most popular flavors. Pear D is also now available in cans. The name Jaliter had been given to the brand because it is a combination of the company name and the name of a one-litre package. Since that name had been given to it, the 2L package had also inherited this name as well as the other competitor 2L package.References
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