Cogobuy Group is a Chinese enterprise service platform, dedicated to trading IC and related products and providing services to AI and IoT sectors. Following a major business restructuring in 2019, the group merged chip sales service on Cogobuy.com into Comtech, and merged R&D and IoT product financing and corporate services, previously under INGDAN.com AIoT business services platform, into IngDan, forming a new “Comtech + IngDan” dual business model. Comtech leverages a network of over 50% of global IC suppliers including the world’s top 100 suppliers and the leading domestic chip companies. It also provides comprehensive and professional technology application solutions to upstream chip suppliers by promoting their products and technologies’ applications using its cogobuy.com and big data analysis capabilities. Meanwhile, IngDan focus on developing proprietary products for different AIoT industries, including the Internet of Vehicles, smart homes, AI surveillance, etc.

History

1995–2012: Pre founding

Cogobuy was founded by Jeffrey Kang on February, 2012. The founder had previous experience in the electronic component industry in China where, prior to founding Cogobuy, he owned and operated companies which had comparable service offerings. One such company was Comtech, founded in 1995, which has since become a subsidiary of Cogobuy and has continued its operations.

2012–2014: Early history

After being founded, Cogobuy acquired several entities previously owned by Viewtran (a company also founded by Jeffery Kang), which continued their operations in the trading of IC and other electronic components. In 2014, Cogobuy's stock floated an

initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...

on the

Hong Kong Stock Exchange The Stock Exchange of Hong Kong (SEHK, also known as Hong Kong Stock Exchange) is a stock exchange based in Hong Kong. As of the end of 2020, it has 2,538 listed companies with a combined market capitalization of HK$47 trillion. It is repor ...

at HK$4.00 per share under the

symbol A symbol is a mark, sign, or word that indicates, signifies, or is understood as representing an idea, object, or relationship. Symbols allow people to go beyond what is known or seen by creating linkages between otherwise very different conc ...

SEHK: 400, raising HK$1.37 billion and

underwritten Underwriting (UW) services are provided by some large financial institutions, such as banks, insurance companies and investment houses, whereby they guarantee payment in case of damage or financial loss and accept the financial risk for liabilit ...

UBS UBS Group AG is a multinational Investment banking, investment bank and financial services company founded and based in Switzerland. Co-headquartered in the cities of Zürich and Basel, it maintains a presence in all major financial centres ...

. Over the first year, its stock had a return of 107.75%.

2014–present: Continued developments

In 2015, Cogobuy and its subsidiary IngDan () formed a strategic cooperation with Chinese technology company

Lenovo Lenovo Group Limited, often shortened to Lenovo ( , ), is a Chinese Multinational corporation, multinational technology company specializing in designing, manufacturing, and marketing consumer electronics, Personal computer, personal computers, ...

to develop

IoT The Internet of things (IoT) describes physical objects (or groups of such objects) with sensors, processing ability, software and other technologies that connect and exchange data with other devices and systems over the Internet or other com ...

and Smart Home devices. Prior to the partnership, Lenovo primarily purchased its IC components from Cogobuy. In 2017, Cogobuy alongside IngDan entered into collaboration with

Haier Haier Group Corporation () is a Chinese multinational home appliances and consumer electronics company headquartered in Qingdao, Shandong. It designs, develops, manufactures and sells products including refrigerators, air conditioners, washin ...

to develop

smart appliance A home network or home area network (HAN) is a type of computer network that facilitates communication among devices within the close vicinity of a home. Devices capable of participating in this network, for example, smart devices such as netwo ...

products. Cogobuy and its subsidiary IngDan formed a partnership with

Toyota is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 ...

in 2019 to collaborate and create a Smart Car

Ecosystem An ecosystem (or ecological system) consists of all the organisms and the physical environment with which they interact. These biotic and abiotic components are linked together through nutrient cycles and energy flows. Energy enters the syste ...

to enable better utilisation of smart-car technologies and move in the direction of intelligence-oriented product development.

Products and services

E-Commerce Platform

Cogobuy's e-commerce platform, named Cogobuy.com, includes primarily a

direct sales Direct selling consists of single-level marketing (in which a direct seller makes money by buying products from a parent organization and selling them directly to customers) and multi-level marketing (in which the direct seller may earn money f ...

platform and an

online marketplace An online marketplace (or online e-commerce marketplace) is a type of e-commerce website where product or service information is provided by multiple third parties. Online marketplaces are the primary type of multichannel ecommerce and can be a way ...

. It serves electronic manufacturers, including

small and medium-sized enterprises Small and medium-sized enterprises (SMEs) or small and medium-sized businesses (SMBs) are businesses whose personnel and revenue numbers fall below certain limits. The abbreviation "SME" is used by international organizations such as the World Bank ...

. The online marketplace, launched in 2013, enables third-party merchants sell their products to customers and pay Cogobuy commissions. The direct sales platform instead offers electronic components to customers directly. In 2013, Cogobuy's online sales increased from RMB$217 million to RMB$3.9 billion (US$35.07 million to US$630.30 million), resulting in approximately 50% marketshare of the Chinese online electronic components market. In 2015, the direct sales platform accounted for 76.1% of the revenue generated by the website, with the online marketplace accounting for 16.3% and the balance resulting from supply chain financing.

CRM Platform

Cogobuy provides a CRM service primary for Chinese small and medium-sized enterprises through its wholly owned subsidiary FOXSAAS.

References

External links

* {{Official website, http://www.cogobuy.com/ *

Bloomberg L.P. Bloomberg L.P. is a privately held financial, software, data, and media company headquartered in Midtown Manhattan, New York City. It was co-founded by Michael Bloomberg in 1981, with Thomas Secunda, Duncan MacMillan (Bloomberg), Duncan MacMi ...

- Cogobuy Company Profile - https://www.bloomberg.com/profiles/companies/400:HK-cogobuy-group *

- Listed Securities - https://web.archive.org/web/20171101214328/http://www.hkex.com.hk/eng/market/sec_tradinfo/stockcode/eisdeqty.htm Chinese companies established in 2012 Retail companies established in 2012 Internet properties established in 2012 Companies based in Shenzhen Chinese brands Companies listed on the Hong Kong Stock Exchange Electronics companies of China Online retailers of China