Cocio is a

chocolate milk Chocolate milk is a type of flavoured milk made by mixing cocoa solids with milk (either dairy or plant-based). It is a food pairing in which the milk's mouthfeel masks the dietary fibres of the cocoa solids. Types The liquid carbohy ...

drink produced in

Esbjerg Esbjerg (, ) is a seaport town and seat of Esbjerg Municipality on the west coast of the Jutland peninsula in southwest Denmark. By road, it is west of Kolding and southwest of Aarhus. With an urban population of 71,698 (1 January 2022) ...

Denmark ) , song = ( en, "King Christian stood by the lofty mast") , song_type = National and royal anthem , image_map = EU-Denmark.svg , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of Denmark , establish ...

. It is moderately popular in the rest of

Scandinavia Scandinavia; Sámi languages: /. ( ) is a subregion in Northern Europe, with strong historical, cultural, and linguistic ties between its constituent peoples. In English usage, ''Scandinavia'' most commonly refers to Denmark, Norway, and S ...

and, to a lesser extent in some US regions, namely

New England New England is a region comprising six states in the Northeastern United States: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. It is bordered by the state of New York to the west and by the Canadian provinces ...

. It is also available in the Philippines,

Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = '' Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , ...

, the UK, the

Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...

and

Poland Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populou ...

. The new factory in

was first used in 2002. The factory is 8,000 square metres, and contains Production and Administration.

History

Cocio was founded by Anker Pallesen in 1951. He and his wife began researching recipes in their own kitchen. In the beginning, the new factory produced 1,000 bottles a day. In 1976, he sold the company to The Borden Food Corporation in

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...

, but production continued in

. In the mid-1980s, Cocio released a new 1 litre bottle, and the drink gained popularity in Denmark. In 1988, Cocio had the first commercial in Danish television. In 1989, the Cocio company bought its rival company, Congo, which had a 25 percent market share at the time. Following the take-over, Cocio was alone in the Danish chocolate milk market. In 1998, Jamin Potamkin entered the product for a pilot program with the FDA to import the foreign milk on a trial basis (something that Denmark had been trying to do for over thirty years). This was the first time that a foreign milk was allowed to enter the United States and allowed to be distributed in all fifty states in a consumable form directly from the containment vessel. Though Arla Foods (then a wholly Danish company under the business name of MD Foods) also asked Jamin Potamkin to get other dairy products (in particular their yoghurt) into the United States and had their head of US operations ask for assistance, it was refused by Jamin Potamkin and the United States Federal Government. No other Danish liquid dairy products are allowed to enter the US territory, except for the maximum allowed under the Federal Import Milk Act (FIMA), which allows for liquid milk to enter as a percentage in a combined product, i.e. baby formula with 10% or less foreign milk. In 1999, the companies E. Bank Lauridsen Holding A/S and IAT Corporation decided to buy Cocio, to bring the Danish spirit to the company again. Then in 2002

Arla Foods , industry = Dairy , predecessor = ArlaMD Foods , founded = , founder = , location_city = Viby , location_country = Denmark , area_served = Worldwide , key_people = Peder Tub ...

became joint owner, buying a 50 percent share in the company. As of 1 January 2008, Arla Foods is the sole owner of Cocio A/S. Cocio A/S ceased cooperation with Jamin Potamkin (A/S Imports, Inc.) and the United States in 2003. And it was also once imported into the United States by CKF Foods Inc., but is no longer available to consumers in the USA.

Production

The production equipment is able to produce around 58,000 bottles per hour and is capable of packaging milk-based, juice, and iced-tea drinks in glass and tins.

Marketing

Famously, Cocio have used

Eva Mendes Eva de la Caridad Méndez (, ; born March 5, 1974), known professionally as Eva Mendes, is an American actress, model and fashion designer. Her acting career began in the late 1990s, with a series of roles in films such as '' Children of the Cor ...

as a front figure in their commercials.

References

External links

* {{coord, 55.5102, N, 8.4771, E, source:wikidata, display=title Arla Foods Food brands of Denmark Drink brands Chocolate drinks Danish companies established in 1951 Borden (company)