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This is a list of Coca-Cola slogans. The brand has been notable for its
Official Coca-Cola website
The Coca-Cola Company
{{DEFAULTSORT:Coca-Cola Slogans, List Of Lists of advertising slogans Promotional campaigns by Coca-Cola American advertising slogans
This is a list of Coca-Cola slogans. The brand has been notable for its advertising slogans
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.
Etym ...
since its inception in 1886.
United States (also Canada, UK, and Ireland)
(Slogans used by Coca-Cola in the United States are typically also the ones used inCanada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
, Ireland
Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...
, and the United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
.)
* 1886 – Drink Coca-Cola
* 1905 – Coca-Cola revives and sustains.
* 1906 – The Great National Temperance Beverage.
* 1908 – Good til the last drop.
* 1910 – Whenever you see an Arrow think of Coca-Cola
* 1917 – Three million a day.
* 1922 – Thirst knows no season.
* 1923 – Enjoy thirst.
* 1924 – Refresh yourself.
* 1925 – Six million a day.
* 1926 – It had to be good to get where it is.
* 1927 – Pure as Sunlight.
* 1927 – Around the corner from anywhere.
* 1928 – Coca-Cola ... pure drink of natural flavors.
* 1929 – The pause that refreshes.
* 1932 – Ice-cold sunshine.
* 1938 – The best friend thirst ever had.
* 1938 – Thirst asks nothing more.
* 1939 – Coca-Cola goes along.
* 1939 – Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola
* 1942 – The only thing like Coca-Cola is Coca-Cola itself.
* 1945 – Passport to refreshment.
* 1947 – Coke knows no season.
* 1948 – Where There's Coke There's Hospitality.
* 1949 – Along the Highway to Anywhere.
* 1952 – What you want is a Coke.
* 1954 – For people on the go.
* 1956 – Coca-Cola... makes good things taste better.
* 1957 – Sign of good taste.
* 1958 – The Cold, Crisp Taste of Coke.
* 1959 – Be Really Refreshed.
* 1963 – Things go better with Coke.
* 1969 – It's the Real Thing
"It's the Real Thing" is a 1989 song by American R&B singer Angela Winbush. It is the lead single from her second studio album, ''The Real Thing''. The track was an R&B hit which peaked to number two on the R&B Singles chart. Actor Don Cheadle
...
. (see also " I'd Like to Buy the World a Coke")
* 1975 – Look up, America.
* 1976 – Coke adds life.
* 1979 – Have a Coke and a smile (see also "Hey Kid, Catch!
"Hey Kid, Catch!" is a television commercial for Coca-Cola starring Pittsburgh Steelers defensive tackle "Mean" Joe Greene. The commercial debuted on October 1, 1979, and was re-aired multiple times, most notably during Super Bowl XIV in 198 ...
")
* 1980 – Coke is it!
* 1985 – America's real choice
* 1985 – We've Got a Taste for You
* 1986 – Red, White & You (for Coca-Cola Classic
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...
)
* 1986 – Catch the Wave (for New Coke
New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by The Coca-Cola Company in April 1985. It was renamed Coke II in 1990 and discontinued in July 2002.
By 1985, Coca-Cola had been losing market share to ...
)
* 1987 – When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling
* 1988 – Can't Beat the Feeling
* 1989 – Official Soft Drink of Summer
* 1990 – Can't Beat The Real Thing.
* 1993 – Always Coca-Cola.
* 1995 – Always and Only Coca-Cola ( test marketed, secondary radio jingle).
* 1998 – Born to be red. (US)
* 1998 – Coca-Cola always the real thing! (UK)
* 1999 – Coca-Cola. Enjoy.
* 2001 – Life tastes good.
* 2003 – Real.
* 2005 – Make It Real.
* 2006 – The Coke side of life
* 2009 – Open Happiness
Open Happiness is a global marketing campaign for The Coca-Cola Company that was rolled out worldwide in the first half of 2009, following the company's "Coke Side of Life" advertising campaign. It was developed by the Wieden + Kennedy creative a ...
* 2016 – Taste the Feeling
"Taste the Feeling" is a song by Swedish DJ Avicii and Australian singer Conrad Sewell. The song was released as a digital download in March 2016. The track is a Coca-Cola released promotional song for their campaign "Taste the Feeling" campaign ...
* 2020 – Turn Up Your Rhythm
* 2020 – Together Tastes Better
* 2021 – Real Magic
Australia/New Zealand
(Coca-Cola has been inAustralia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
since 1938, and around the same time for New Zealand
New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...
.)
* 1961 – "Be refreshed"
* 1964 – "Things go better with Coke"
* 1972 – "It's the real thing"
* 1977 – "Coke adds life"
* 1980 – "Smile"
* 1982 – "Coke is it!"
* 1989 – "You Can't Beat the Feeling"
* 1993 – "Always Coca-Cola"
* 2000 – "Enjoy"
* 2001 – "Life tastes good"
* 2004 – "Real"
* 2005 – "As it should be"
* 2007 – "The Coke side of life"
* 2008 – "Real taste. Uplifting refreshment"
* 2010 – "Open Happiness"
* 2011 – "Share A Coke"
* 2013 – "Real Taste. Uplifting Refreshment"
* 2016 – "Taste The Feeling"
* 2020 – "Together Tastes Better"
* 2021 – "Real Magic"
Spain
* 1929 – ('The Pause That Refreshes') * 1959 – ('Coca-Cola Refreshes You Best') * 1963 – ('Things Go Better With Coke') * 1970 – ('It's The Real Thing') * 1976 – ('Coke gives more life') * 1982 – ('Coke is it') * 1987 – ('You Can't Beat the Feeling') * 1993 – ('Always Coca-Cola') * 2000 – ('Live It') * 2001 – ('Life Tastes Good') * 2003 – ('Coca-Cola, Real') * 2006 – ('The Coke Side of Life') * 2008 – ('Spreading Happiness since 1886') * 2008 – ('The Coke Side of Life') * 2009 – ('Open Happiness') * 2016 – ('Taste the Feeling') * 2021 – "Real Magic"Latín America
* 1929 – ('The Pause That Refreshes') * 1959 – ('Coca-Cola Refreshes You Best') * 1963 – ('Things Go Better With Coke') * 1970 – ('It's The Real Thing') * 1976 – ('Coke gives more life') * 1982 – ('Coke is it') * 1987 – ('You Can't Beat the Feeling') * 1993 – ('Always Coca-Cola') * 2000 – ('Live It') * 2001 – ('Life Tastes Good') * 2003 – ('Coca-Cola, Real') * 2006 – ('The Coke Side of Life') * 2008 – ('Spreading Happiness since 1886') * 2008 – ('The Coke Side of Life') * 2009 – ('Open Happiness') * 2016 – ('Taste the Feeling') * 2021 – ('Real Magic')Hungary
* 1989 – ("You Can't Beat the Feeling") * 1993 – ("Always Coca-Cola") * 2000 – ("Coca-Cola. Enjoy") * 2001 – ("Living is good") * 2006 – ("The Coke Side of Life") * 2009 – ("Open Happiness") * 2016 – ("Taste the Feeling") * 2021 – "Real Magic"India
(InHindi
Hindi (Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of northern, central, eastern, and western India. Hindi has been de ...
)
* "Always the Real Thing!"
* (''Thanda matlab Coca-Cola!'', 'Cold means Coca-Cola!')
* (''Pī'ō sar uṭhā kē'', 'Drink with pride')
* (''Jo Chaho ho jaye, Coca-Cola enjoy!'', 'Whatever you wish will come true, enjoy Coca-Cola!')
* "Open Happiness"
* ('Coke opens, the conversation starts')
* "Taste The Feeling"
*
* "Say it with Coke"
* "Real Magic"
Indonesia / Malaysia
* 1970 – ''Minumlah Coca-Cola'' ('Drink Coca-Cola') * 1982 – ''Coca-Cola Tentu!'' ('Coke is it!', 'Coca-Cola is it!') * 1993 – "Always Coca-Cola" * 2000 – ''Semangat Coca-Cola'' ('Coca-Cola Enjoy') * 2001 – ''Rasakan Semangat Hidup'' ('Life Tastes Good') * 2003 – ''Segarkan Harimu'' ('Refresh Your Day') * 2004 – ''Segarnya Mantap'' ('Feel Refreshed') * 2006 – ''Rasakan Hidup ala Coca-Cola'' ('Feel Alive on The Coke Side of Life') * 2007 – ''Hidup ala Coca-Cola'' ('Live on The Coke Side of Life') * 2008 – ''Brrr... Hidup ala Coca-Cola'' ('Brrr... Live on The Coke Side of Life') * 2008 – "Coca-Cola Zero no sugar" ('Great Taste, Zero Sugar') (forCoca-Cola Zero
Coca-Cola Zero Sugar is a diet cola produced by The Coca-Cola Company. In some countries, it is sold as Coca-Cola No Sugar.
The drink was introduced in 2005 as Coca-Cola Zero as a new no-calorie cola. In 2017, the formula was modified and the n ...
)
* 2009 – ''Buka Coca-Cola, Buka Semangat Baru'' ('Open Coca-Cola, Open Happiness')
* 2009 – ''Buka Semangat Baru'' ('Open Happiness')
* 2010 – ''Segarkan Semangatmu'' ('Refresh Your Spirit')
* 2013–2017 – ''Buka Semangat'' ('Open Happiness')
* 2015 – ''Nikmati Coca-Cola Bersama'' ('Share A Coke')
* 2015 – ''Nikmati Segarnya Coca-Cola Bersama'' ('Share A Coke')
* 2016 – ''Rasakan Momennya'' ('Feel The Moment')
* 2017 – ''Coca-Cola Brrr... Rasakan Momennya'' ('Coca-Cola Brrr... Feel The Moment')
* 2017 – ''Buka Momennya'' ('Open The Moment')
* 2017 – ''Rasai Semangatnya''
* 2020 – ''Hidupkan Semangatmu'' ('Live on Your Spirit')
* 2020 – ''Hidupkan Rentakmu'' ('Live Your Beat')
* 2020 – ''Bersama Berasa Lebih'' ('Together Tastes Better')
* 2021 – ''Rasakan Keajaiban'' ('Real Magic' or 'Feel The Magic')
Israel
* 1989 - (You Can't Beat the Feeling) * 1994 - (Always Coca-Cola) * 2007 – (, 'Love the Life') * 2016 – (, 'The Taste of Life') * 2021 – "Real Magic"Italy
* 1959 – Il miglior Ristoro (Coca-Cola refreshes you best) * 1963 – Tutto è meglio con Coca Cola (Everything is better with Coke) * 1963 – Tutto va meglio con Coca Cola (Things go better with Coke) * 1969 – Coca Cola da più vita (The Real Thing) * 1982 – Coca-Cola di più (Coke is it) * 1987 – Sensazione unica (You can't beat the feeling) * 1993 – Sempre Coca-Cola (Always Coca-Cola) * 1999 – Enjoy * 2001 – Life tastes good * 2006 – Taste the coke side of life * 2007 – Make every drop count * 2008 – Vivi il lato Coca Cola della vita (Long live the Coca-Cola side of life) * 2009 – Stappa la felicità (Open Happiness) * 2009 – Vivi la musica e accendi l'estate (Experience music and light up the summer) * 2010 – Buon appetito con Coca-Cola (Enjoy your meal with Coca-Cola) * 2011 – Open Happiness * 2013 – Stappa la felicità (Open Happiness) * 2016 – Taste The Feeling * 2021 – "Real Magic"Japan
* 1962 – (, 'Sparkling and refreshing Coca-Cola') * 1976 – Come on in. (Drink) Coke. * 1980 – Yes Coke Yes * 1985 – Coke is it. * 1987 – I feel Coke. * 1991 – (, 'A moment that refreshes') * 1993 – Always Coca-Cola * 2000 – Enjoy * 2001 – No Reason * 2004 – Special Magic * 2007 – The Coke Side of Life * 2010 – Open Happiness * 2012 – Refreshing & Uplifting * 2016 – Taste The Feeling * 2021 – "Real Magic"Pakistan
* ('Only Coca Cola makes everyone happy') * (' Open Happiness') * ('Eat Drink Live') * ('Come Eat Together') * ('Drink in Excitement') * ('Fun of every Moment') * ('O Tyrant! Feed me Coca-Cola') * 2017 – ('Taste The Feeling') * 2021 – "Real Magic"Philippines
* 1912 – Drink Coca Cola * 1923 – Enjoy Life * 1954 – Ice Cold Coca Cola * 1971 – I'd Like To Buy The World A Coke * 1976 – Coke Adds Life * 1982 – Coke Is It! * 1988 – Can't Beat The Feeling * 1991 – Coca Cola Is It! * 1994 – Always Coca-Cola * 1998 – Nothing refreshes like the real thing. * 2000 – Enjoy Coca Cola * 2001 – Buti na lang, nag Coca-Cola ka muna. * 2003 – * 2005 – * 2006 – * 2008 – "Great Taste, Zero Sugar" (forCoca-Cola Zero
Coca-Cola Zero Sugar is a diet cola produced by The Coca-Cola Company. In some countries, it is sold as Coca-Cola No Sugar.
The drink was introduced in 2005 as Coca-Cola Zero as a new no-calorie cola. In 2017, the formula was modified and the n ...
)
* 2009 –
* 2010 – Open Happiness
* 2011 –
* 2012 –
* 2013 –
* 2013 (Christmas) – Coke With Names!
* 2014 – Breaktime is Coca-Cola Time
* 2014 –
* 2015 –
* 2015 (Christmas) –
* 2016 – Taste The Feeling
* 2020 – Together Tastes Better
* 2021 - Real Magic
Poland
* 1971 – ". ('Coca-Cola refreshes') * 1982 – –Agnieszka Osiecka
Agnieszka Osiecka (Polish pronunciation: ; 9 October 1936 – 7 March 1997) was a Polish poet, writer, author of theatre and television screenplays, film director and journalist. She was a prominent Polish songwriter, having authored the lyrics to ...
('Coke is it!')
* 1993 – ('Always Coca-Cola')
* 2000 – ('Coca-Cola: such a joy') — part of international "Enjoy!" branding; created by professor Jerzy Bralczyk, authority in linguistics.
* 2007 – ('Welcome to the good side of life')
* 2011–2017 – ('Open Happiness')
* 2017 – ('Taste The Feeling')
* 2021 – "Real Magic"
Russia
* 1993 – (, 'Always Coca-Cola') * 2010 – " (, 'Coca-Cola is going to the house!') * 2011–2015 – " (, 'Open Happiness') * " () * 2016 – ('Taste The Feeling') * 2021 – ('Magic Moments')Czech Republic
* 1982? – ("This is it!") * 1990 – ("The Real Thing!") * 1994 – ("Always Coca-Cola") * 1994 (Special) – ("All of them are Yo-yo") * 1995 – ("Refreshment you have yet to experience!") (forCoca-Cola Light
Diet Coke (also branded as Coca-Cola Light, Coca-Cola Diet or Coca-Cola Light Taste) is a sugar-free and low-calorie soft drink produced and distributed by the Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on ...
)
* 1996 (Special) – ("World partner of the Olympics")
* 1996 – ("Live differently!") (for Coca-Cola Cherry
Coca-Cola Cherry (originally marketed and stil commonly referred to as Cherry Coke) is a cherry-flavored version of Coca-Cola. It is produced and distributed by The Coca-Cola Company and its bottlers in the United States and some international ...
)
* 1996 (Christmas) – ("Coca-Cola, the real Christmas refreshment")
* 1997 (Special) – ("Coca-Cola Is Good With Food")
* 1997 – "(Surprise under every cap")
* 1997 (Christmas) – ("The real Christmas refreshment")
* 1998 – ("Quenches thirst, refreshes mind")
* 1998 – ("Just for the feeling") (for Coca-Cola Light)
* 1999 (Special) – ("Refresh yourself and win!")
* 200x – ("Real taste. Zero sugar") (for Coca-Cola Zero
Coca-Cola Zero Sugar is a diet cola produced by The Coca-Cola Company. In some countries, it is sold as Coca-Cola No Sugar.
The drink was introduced in 2005 as Coca-Cola Zero as a new no-calorie cola. In 2017, the formula was modified and the n ...
)
* 2000–2002 – ("Enjoy!")
* 2001 (Christmas) – ("Enjoy the real Christmas refreshment")
* 2002 – ("A taste the whole world loves")
* 2002–2003 (Special) – ("Refresh yourself in one shot")
* 2003 – ("Chihuahua! Together on one wave!")
* 2003 (Christmas) – ("The real Christmas refreshment")
* 2004 – ("Always Refreshes")
* 2006 – ("Enjoy life with happiness")
* 2006 – ("Irresistible taste") (for Coca-Cola Light)
* 2007 (Christmas) – ("Pass On The Christmas Spirit")
* 2008 (Christmas) – ("Christmas with taste")
* 2009 – ("Open joy")
* 2012 – ("Real taste. Zero sugar. Possible?") (for Coca-Cola Zero)
* 2016 – "Taste the Feeling"
* 2021 – "Real Magic"
References
External links
Official Coca-Cola website
The Coca-Cola Company
{{DEFAULTSORT:Coca-Cola Slogans, List Of Lists of advertising slogans Promotional campaigns by Coca-Cola American advertising slogans