Coca-Cola C2 (also referred to as Coke C2, C2 Cola, or simply C2) was a

cola Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imi ...

-flavored

beverage A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoo ...

introduced by

The Coca-Cola Company The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrup ...

first in Japan, then later on June 7, 2004 in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

(and shortly thereafter,

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

), in response to the

low-carbohydrate diet Low-carbohydrate diets restrict carbohydrate consumption relative to the average diet. Foods high in carbohydrates (e.g., sugar, bread, pasta) are limited, and replaced with foods containing a higher percentage of fat and protein (e.g., meat, ...

trend. This Coke product was marketed as having half the carbohydrates,

sugars Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose, fructose, and galactose. Compound sugars, also called disaccharides or double ...

and

calories The calorie is a unit of energy. For historical reasons, two main definitions of "calorie" are in wide use. The large calorie, food calorie, or kilogram calorie was originally defined as the amount of heat needed to raise the temperature of o ...

compared to standard Coca-Cola. It contained aspartame, acesulfame potassium, and sucralose in addition to the

high fructose corn syrup High-fructose corn syrup (HFCS), also known as glucose–fructose, isoglucose and glucose–fructose syrup, is a sweetener made from corn starch. As in the production of conventional corn syrup, the starch is broken down into glucose by enzy ...

typically found in cola beverages distributed in America. Aside from the high fructose corn syrup, one 12-

ounce The ounce () is any of several different units of mass, weight or volume and is derived almost unchanged from the , an Ancient Roman unit of measurement. The avoirdupois ounce (exactly ) is avoirdupois pound; this is the United States customa ...

can of Coca-Cola C2 contains 19 mg of aspartame, 4 mg of sucralose and 19 mg of acesulfame potassium. The packaging design differs from other Coke products in that the logos are printed in black. For marketing on

radio Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transmi ...

and

television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...

, and

movie theaters A movie theater (American English), cinema (British English), or cinema hall (Indian English), also known as a movie house, picture house, the movies, the pictures, picture theater, the silver screen, the big screen, or simply theater is a ...

the

Queen Queen or QUEEN may refer to: Monarchy * Queen regnant, a female monarch of a Kingdom ** List of queens regnant * Queen consort, the wife of a reigning king * Queen dowager, the widow of a king * Queen mother, a queen dowager who is the mother ...

song "

I Want to Break Free "I Want to Break Free" is a song by the British rock band Queen, written by their bassist John Deacon. It appears on the album '' The Works'' (1984), and was released in three versions: album, single and extended. The track became a staple of ...

" was used. When it was first introduced, though,

The Rolling Stones The Rolling Stones are an English Rock music, rock band formed in London in 1962. Active for six decades, they are one of the most popular and enduring bands of the album era, rock era. In the early 1960s, the Rolling Stones pioneered the g ...

song "

You Can't Always Get What You Want "You Can't Always Get What You Want" is a song by the English rock band the Rolling Stones on their 1969 album ''Let It Bleed''. Written by Mick Jagger and Keith Richards, it was named as the 100th greatest song of all time by ''Rolling Stone'' ...

" was used. Various NASCAR Cup Series drivers ran paint schemes in the 2004 Pepsi 400 race to promote the new drink. American sales did not live up to early expectations mainly due to customer disinterest in a mid-calorie soda, and partly due to the success of

Coca-Cola Zero Coca-Cola Zero Sugar is a diet cola produced by The Coca-Cola Company. In some countries, it is sold as Coca-Cola No Sugar. The drink was introduced in 2005 as Coca-Cola Zero as a new no-calorie cola. In 2017, the formula was modified and the ...

, a zero-calorie version of

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...

; however, Coca-Cola said the brand would remain in its lineup, even while Pepsi discontinued its equivalent product, Pepsi Edge, in late 2005, just one year after its introduction.Coke shaken by low-carb failure
''The Guardian'', 7 Jan 2005 Many store shelves completely replaced the product with Coca-Cola Zero due to display, shelving and storage limitations, and with the introduction of Coca-Cola Cherry Zero, the product disappeared from all store shelves where it had previously remained, and in 2013, it was replaced by

Coca-Cola Life Coca-Cola Life is a reduced-calorie version of Coca-Cola, made using stevia and sugar as sweeteners. It was first released in Argentina and Chile after five years of research together in these countries. The formulation varied by market location, ...

, which was marketed for using Stevia as opposed to artificial sweeteners.

References

{{Diet sodas Diet drinks Coca-Cola cola brands Products introduced in 2004 Discontinued soft drinks Products and services discontinued in 2007

See also

References