CoCo Wheats is a

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

of instant, chocolate flavored

breakfast cereal Cereal, formally termed breakfast cereal (and further categorized as cold cereal or warm cereal), is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in ...

introduced in 1930 and currently owned by

Post Holdings Post Holdings (officially Post Holdings, Inc.) is an American consumer packaged goods holding company headquartered in St Louis, Missouri with businesses operating in the center-of-the-store, refrigerated, foodservice and food ingredient categori ...

. The brand was originally owned by

Little Crow Foods Little Crow Foods is a food company based in Warsaw, Indiana Warsaw is a city in and the county seat of Kosciusko County, Indiana, United States. Warsaw has a population of 13,559 as of the 2010 U.S. Census. Warsaw also borders a smaller tow ...

, and bought by MOM Brands in 2012. Three years later, MOM Brands was bought by

in 2015. CoCo Wheats is a wheat/ farina cereal, flavored with cocoa and contains no sugar. It competes with Chocolate Flavored Malt-O-Meal and Chocolate Flavored Farina.

Pepper and Perry

Cereal mascots Pepper and Perry first surfaced in 1959, appearing in an animated commercial titled "Cuckoo Land." The ad features

Mel Blanc Melvin Jerome Blanc (born Blank ; May 30, 1908July 10, 1989) was an American voice actor and radio personality whose career spanned over 60 years. During the Golden Age of Radio, he provided character voices and vocal sound effects for comedy ra ...

voicing Pepper the parrot and a cuckoo bird. Many years later in 1993, the commercial was redone and edited in color with Blanc's original voice-overs intact.

Reception

In 2005, an ''Indianapolis Monthly'' writer spent a week eating food produced in Indiana, including CoCo Wheats. He wrote: "I sit down to breakfast humming the jingle for CoCo Wheats, made by Little Crow in Warsaw: ''CoCo Wheats, Coco Wheats can't be beat, the creamy hot cereal with the cocoa treat.'' Well, guess what: CoCo Wheats can be beat. They're pasty, only vaguely chocolatey; I don't like them any more than I did when I was eight years old."

References

External links

* Post cereals Products introduced in 1930 {{food-product-stub