Classic Cola is a cola made for

Sainsbury's Supermarkets J Sainsbury plc, trading as Sainsbury's, is the second largest chain of supermarkets in the United Kingdom, with a 14.6% share of UK supermarket sales. Founded in 1869 by John James Sainsbury with a shop in Drury Lane, London, the company ...

in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

. It was launched in the mid-1990s and, unlike other store brand colas, which are seen as cheap versions of the real thing, this was designed to be a worthy competitor to main rivals

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...

and

Pepsi Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was ...

and the other new contender in the cola business at that time,

Virgin Cola Virgin Cola was a carbonated cola soft drink, launched in 1994. History Virgin Cola was set up during the early 1990s in conjunction with Cott, an American-Canadian company that specialises in bottling own-label drinks. Cott was looking for ...

, during a period of time which the UK media dubbed "the cola wars". Sainsbury's continues to sell Classic Cola, but it no longer has the same brand recognition as the two major brands. Virgin Cola disappeared from the UK market in 2012.

References

Cola brands Sainsbury's Store brands {{Soft-drink-stub