The Claridge is a historic hotel in Atlantic City, New Jersey, that opened in 1930. Beginning in 1981, Claridge's operated for many years as a casino, known first as "Del Webb's Claridge Hotel and Casino", then as "Claridge Hotel and Casino". The hotel was acquired by Bally's on December 30, 2002, as a hotel tower of

Bally's Atlantic City Bally's Atlantic City is a casino hotel on the boardwalk in Atlantic City, New Jersey. It is owned and operated by Bally's Corporation. The Marlborough-Blenheim Hotel stood on the site before the casino was built. It is famous for its address ...

. In February 2014, the property was acquired by TJM Properties of Clearwater, Florida, which returned the property to a stand-alone hotel without casino gambling.

Location

Located between Park Place and Indiana Avenue, with an attached parking structure extending to Ohio Avenue, the Claridge is set off the Boardwalk behind Brighton Park. The Claridge stands next to the site where the

Sands Atlantic City Sands Atlantic City was a casino and hotel that operated from August 13, 1980 until November 11, 2006 in Atlantic City, New Jersey. It was formerly known as the Brighton Hotel & Casino. It consisted of a 21-story hotel tower with 532 rooms and a ...

used to be located.

History

The Claridge Hotel is different from most Atlantic City resorts, because it did not grow out of a modest boarding house. It was the idea of Philadelphia architect John McShain who designed the 24-story, 400-room hotel. Opened in 1930 during

The Great Depression The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...

, the Claridge became the last of the great hotels built in Atlantic City near the Boardwalk; no new resorts rose in the city until the 1960s when a Howard Johnsons hotel was built along the boardwalk. Due to the Claridge's tall, slick, slender appearance it gained the nickname “The Skyscraper By The Sea". The Claridge was a successful hotel during the 1930s, 1940s, and 1950s.

Marilyn Monroe Marilyn Monroe (; born Norma Jeane Mortenson; 1 June 1926 4 August 1962) was an American actress. Famous for playing comedic " blonde bombshell" characters, she became one of the most popular sex symbols of the 1950s and early 1960s, as wel ...

was a special guest there in the 1950s when she was a judge of the annual

Miss America Pageant Miss America is an annual competition that is open to women from the United States between the ages of 17 and 25. Originating in 1921 as a "bathing beauty revue", the contest is now judged on competitors' talent performances and interviews. As ...

. Despite Atlantic City's downturn as a premier vacation resort in the 1960s, the hotel continued to operate and survived into the casino era. Claridge Hotel - Atlantic City, NJ

Claridge Atlantic City (Closeup at Night)

Casino era

In February 1977, Claridge Associates, a group of Connecticut investors led by F. Francis D'Addario, purchased the Claridge Hotel. In 1979, they took on Del E. Webb Corporation as a partner in order to obtain financing. Del Webb owned several

Nevada Nevada ( ; ) is a state in the Western region of the United States. It is bordered by Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. Nevada is the 7th-most extensive, ...

casinos, including The Mint Hotel and Casino in

Downtown Las Vegas Downtown Las Vegas (commonly abbreviated as DTLV) is the central business district and historic center of Las Vegas, Nevada. It is the original townsite, and the Downtown gaming area was the primary gambling district of Las Vegas prior to the S ...

. The Claridge hotel was expanded with 200 new guest rooms being built; it had the distinction of being the last of the pre-casino Atlantic City hotels to be refurbished into a casino. The New Jersey Governor at the time, Brendan Byrne, had been dissatisfied with what he called “Patch and Paint” jobs of the city's old resorts, which had been done with

Resorts Atlantic City Resorts Casino Hotel is a hotel and casino in Atlantic City, New Jersey. Resorts was the first casino hotel in Atlantic City, becoming the first legal casino outside of Nevada in the United States, when it opened on May 26, 1978. The resort comp ...

and the Dennis Hotel, which is part of Bally's Atlantic City, and he lobbied hard for the old structures to be torn down and replaced with new resorts. Del Webb faced a difficult time obtaining a permanent license but finally obtained one in 1982. At that time, Del Webb bought out Claridge Associates' interest in the partnership. In July 1981, the new casino opened under the name Del Webb's Claridge Hotel and Casino (the hotel eventually became known as Del Webb's Claridge and eventually just The Claridge). The

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

-themed hotel saw success early on with its multi-level casino and 600-seat showroom that featured names like Aretha Franklin, Donny & Marie,

Billy Crystal William Edward Crystal (born March 14, 1948)On page 17 of his book ''700 Sundays'', Crystal displays his birth announcement, which gives his first two names as "William Edward", not "William Jacob" is an American actor, comedian, and filmmaker. ...

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The Isley Brothers The Isley Brothers ( ) are an American musical group originally from Cincinnati, Ohio, that began as a vocal trio consisting of brothers O'Kelly Isley Jr., Rudolph Isley and Ronald Isley in the 1950s. With a career spanning over seven decade ...

, and

The 5th Dimension The 5th Dimension is an American popular music vocal group, whose repertoire includes pop, R&B, soul, jazz, light opera, and Broadway. Formed as the Versatiles in late 1965, the group changed its name to "the 5th Dimension" by 1966. Betwe ...

. As larger casinos were built in the city, the Claridge had a hard time competing as a small casino in a large market. In the 1990s, a parking garage was added. In 2001,

Park Place Entertainment Park Place Entertainment, later named Caesars Entertainment, Inc., was a casino company based in Paradise, Nevada. For a time it was the largest casino operator in the world. It was formed in 1998 as a corporate spin-off of the gaming division of ...

purchased the property and a year later formally announced plans to merge operations with Bally's Atlantic City. As a result, the Claridge became a hotel tower for Bally's. In 2009, all of the Claridge's own restaurants ceased operation, but a small cafe, "The Corner Cafe", that continues to operate in the Gateway area that connects the Claridge Tower with Bally's. In 2009, the Claridge rebranded its casino floor theRIDGE, and modeled the floor after a dance club, with a dance floor and DJ at its center, surrounded by table games. An extensive restoration was completed during the summer of 2010 through spring 2011, including a $3 million renovation of all hotel rooms and a $17 million facelift of the outside structure. But this was not enough to save its gambling business in the wake of a catastrophic period for Atlantic City's casinos, several of which filed for bankruptcy or closed altogether. theRIDGE ended its gambling and food operations during the winter of 2012; however, Bally's continued to use its 500 hotel rooms for guests.

Current status

On October 29, 2013, Caesars Entertainment announced that the Claridge tower was sold to TJM Properties of Clearwater, Florida. According to the statement, TJM will continue to operate the hotel and add non-gaming amenities to the property. On February 24, 2014, TJM Properties officially took ownership of the Claridge. The Claridge Hotel reopened in May 2014. The Claridge joined

Radisson Hotels Radisson Hotels is an international hotel chain headquartered in the United States. A division of the Radisson Hotel Group, it operates the brands Radisson Blu, Radisson RED, Radisson Collection, Country Inn & Suites, and Park Inn by Rad ...

on October 17, 2016.

References

External links