City Brewing Company is a large

brewery A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. The commercial brewing of bee ...

located in

La Crosse, Wisconsin La Crosse is a city in the U.S. state of Wisconsin and the county seat of La Crosse County. Positioned alongside the Mississippi River, La Crosse is the largest city on Wisconsin's western border. La Crosse's population as of the 2020 census wa ...

, USA. It also goes by the trade name of City Brewery.

History

In 1999 the old G. Heileman Brewing Company's former brewery buildings in La Crosse were bought by a group of investors who founded the City Brewing Company. This brought the brewing facility back in name only to 1858 when German immigrants John Gund and Gottlieb Heileman originally founded the City Brewery in La Crosse. In September 2006, the company agreed to purchase the Latrobe Brewery in

Latrobe, Pennsylvania Latrobe is a city in Westmoreland County, Pennsylvania, in the United States and part of the Pittsburgh metropolitan area. The city population was 8,338 as of the 2010 census (9,265 in 1990). It is located near Pennsylvania's scenic Chestnut Ri ...

. The new City Brewery Latrobe entered into an agreement with

Boston Beer Company The Boston Beer Company is an American brewery founded in 1984. Boston Beer Company's first brand of beer was named Samuel Adams after Founding Father Samuel Adams, an American revolutionary patriot. Since its founding, Boston Beer has started ...

in April 2007, and began producing that company's

Samuel Adams Samuel Adams ( – October 2, 1803) was an American statesman, political philosopher, and a Founding Father of the United States. He was a politician in colonial Massachusetts, a leader of the movement that became the American Revolution, an ...

beer that spring. In March 2011, the company bought a brewery in

Memphis, Tennessee Memphis is a city in the U.S. state of Tennessee. It is the seat of Shelby County in the southwest part of the state; it is situated along the Mississippi River. With a population of 633,104 at the 2020 U.S. census, Memphis is the second-mo ...

, originally built by Schlitz in 1971, for $30 million. It is commonly known as the Blues City Brewery. National distribution is occurring in support of new brands DB Hobbs Lager and DB Hobbs Light, at 4.81% abv and 4.15% abv respectively, which some publications indicate may be relabeled versions of the LaCrosse Lager line.

Purchase of Latrobe Brewery

Anheuser-Busch Anheuser-Busch Companies, LLC is an American brewing company headquartered in St. Louis, Missouri. Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV ( AB InBev), now the world's largest brewing company, which owns multiple ...

moved production of

Rolling Rock Rolling Rock is a 4.4% abv American lager launched in 1939 by the Latrobe Brewing Company. Although founded as a local beer in Western Pennsylvania, it was marketed aggressively and eventually became a national product. The brand was sold to Anh ...

to New Jersey in 2006, an owner was sought for the original

Latrobe Brewing Company Latrobe Brewing Company was founded in 1893 in Latrobe, Pennsylvania as part of the Pittsburgh Brewing Company. Forced to close in 1920 due to prohibition, it was purchased by the Tito brothers and reopened in 1933 selling “Latrobe Old German” ...

in Pennsylvania. City Brewery completed the purchase and in March 2007, the Latrobe brewery reopened its doors and produced

. The

signed a deal with the plant's current owners in April 2007, to produce beer in the plant. The Boston Beer Company had pledged 3 to 7 million dollars to upgrade the plant. It is estimated that 200,000 to 250,000 barrels of beer would be produced in the plant during the remainder of 2007. In late October 2008, City Brewery-Latrobe laid off 70 workers forcing a temporary shutdown, and stopped brewing beer at the plant in November. Boston Beer Co. moved their operations to an old Schaefer brewery they purchased near

Allentown, Pennsylvania Allentown ( Pennsylvania Dutch: ''Allenschteddel'', ''Allenschtadt'', or ''Ellsdaun'') is a city in Lehigh County, Pennsylvania. The city has a population of 125,845 as of the 2020 census. It is the fastest-growing major city in Pennsylvania ...

. In May 2009, Iron City Brewing signed a deal with City Brewing Co to begin producing beer at the plant, with brewing started in June and bottling/kegging production resumed in July, 2009. In July 2009 some Southampton brands (Double White, IPA, Altbier, Pumpkin, Imperial Porter) were moved to Latrobe from Lion Brewing, of Wilkes-Barre, PA. In addition to Iron City Beer, City Brewing also produces Stoney's and Stoney's Light in Latrobe. In 2009, the Latrobe plant installed a can line and started canning in 12- and 16-ounce packages. A 24-ounce can line was added later.

Other uses of "City Brewery"

City Brewery was also the name of another

Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...

company founded by Johann Braun in 1846, which merged into the

Valentin Blatz Brewing Company The Valentin Blatz Brewing Company was an American brewery based in Milwaukee, Wisconsin. It produced Blatz Beer from 1851 until 1959, when the label was sold to Pabst Brewing Company. Blatz beer is currently produced by the Miller Brewing Com ...

Milwaukee Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County. With a population of 577,222 at the 2020 census, Milwaukee i ...

. City Brewery was also the name of a brewing company founded in 1855 in Dunkirk by George Dotterweich, an immigrant from Germany. George Dotterweich died in 1884 and the brewery was taken over by his brother, Andrew J. Dotterweich. In 1900, Andrew J. died and the brewery was taken over by his son Andrew C. Dotterweich. The company name was then changed to the A. Dotterweich Brewing Company, and operations continued until the start of

Prohibition Prohibition is the act or practice of forbidding something by law; more particularly the term refers to the banning of the manufacture, storage (whether in barrels or in bottles), transportation, sale, possession, and consumption of alcoholi ...

Other brands brewed

A number of other breweries and beverage companies contract or have contracted out to City Brewing Company. Among the other brands: * Arizona Tea *

Monster Energy Monster Energy is an energy drink that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002. As of March 2019, Monster Energy had a 35% share of the energy drink market, the second highest share after Red Bull ...

* Zima *Schneider's Tea *Shaq Soda *

Angry Orchard Angry Orchard is a hard cider company located near Walden, New York, United States, owned by the Boston Beer Company. It makes hard cider using apples from its own 60-acre orchard located in Hudson Valley, New York. In its first year, the cider ...

* Iron City *

IC Light Pittsburgh Brewing Company (formerly known as Iron City Brewing Company) is a beer company headquartered in the Lawrenceville neighborhood of Pittsburgh, Pennsylvania, United States best known for producing brands such as Iron City Beer, I. ...

*Atwater IPA *Founding Fathers Lager & Light *Milwaukee Lager & Light * Narragansett *

Mike's Hard Lemonade Mike's Hard Lemonade Co. is an alcopop supplier based in Levittown, Pennsylvania Levittown is a census-designated place (CDP) and planned community in Bucks County, Pennsylvania, United States. It is part of the Philadelphia metropolitan area. ...

*Lucky Number 7 Malt Liquor *Potosi Light *Kronik Energy Drink * Smirnoff Ice *

*Drink Four Brewing Company *Blue Point Brewing * Duquesne Pilsner *Milwaukee Premium Classic Lager and Light *Kül Lite * Red Stripe *Crazy Stallion *The Bronx Brewery *

Sapporo ( ain, サッ・ポロ・ペッ, Satporopet, lit=Dry, Great River) is a city in Japan. It is the largest city north of Tokyo and the largest city on Hokkaido, the northernmost main island of the country. It ranks as the fifth most populous city ...

*William K Busch Brewing Co *Montucky Cold Snacks * Sixpoint * Guinness Blonde American Lager *Camo Brewing Company

References

Bibliography

* ''Brewed with Style:The Story of the House of Heileman'', Paul Koeller and David H. Delano, 2004, published by the

University of Wisconsin–La Crosse The University of Wisconsin–La Crosse (UWL or UW Lax) is a public university in La Crosse, Wisconsin. Established in 1909, it is part of the University of Wisconsin System and offers bachelor's, master's, and doctoral degrees. With 9,600 un ...

Foundation and the City Brewing Company.

External links

CityBrewery.com
official website
Article on the brewery
in ''Wisconsin Business Journal'' {{Coord, 43, 48, 15.49, N, 91, 15, 20.62, W, type:landmark, display=title La Crosse, Wisconsin Beer brewing companies based in Wisconsin