Citrus Saturday is an international experiential learning programme developed by UCL Advances, the centre for entrepreneurship and business interaction at

University College London , mottoeng = Let all come who by merit deserve the most reward , established = , type = Public research university , endowment = £143 million (2020) , budget = ...

, aimed at teaching entrepreneurship and enterprise skills to young people around the world by giving them the opportunity to set up a one-day lemonade business and make profit for themselves. The program has developed the Citrus Saturday toolkit, used by groups that work with young people, providing guides, videos and other resources to enable participants to experience business at first-hand.

History

Citrus Saturday was founded by UCL Advances in London in 2011, who sought to create a programme similar to Lemonade Day (in the USA) to promote entrepreneurship in other parts of the world. Secondary School pupils local to the university in the

London Borough of Camden The London Borough of Camden () is a London borough in Inner London. Camden Town Hall, on Euston Road, lies north of Charing Cross. The borough was established on 1 April 1965 from the area of the former boroughs of Hampstead, Holborn, and S ...

participated in the first Citrus Saturday in July 2011 and by 2012 the program had expanded to

Bridgwater Bridgwater is a large historic market town and civil parish in Somerset, England. Its population currently stands at around 41,276 as of 2022. Bridgwater is at the edge of the Somerset Levels, in level and well-wooded country. The town lies alon ...

Dublin Dublin (; , or ) is the capital and largest city of Ireland. On a bay at the mouth of the River Liffey, it is in the province of Leinster, bordered on the south by the Dublin Mountains, a part of the Wicklow Mountains range. At the 2016 ...

, Ireland and Edinburgh. In 2013 the program extended to several central locations in London like

Covent Garden Market Covent Garden is a district in London, on the eastern fringes of the West End, between St Martin's Lane and Drury Lane. It is associated with the former fruit-and-vegetable market in the central square, now a popular shopping and tourist site ...

, the

South Bank The South Bank is an entertainment and commercial district in central London, next to the River Thames opposite the City of Westminster. It forms a narrow strip of riverside land within the London Borough of Lambeth (where it adjoins Alber ...

Euston Station Euston railway station ( ; also known as London Euston) is a central London railway terminus in the London Borough of Camden, managed by Network Rail. It is the southern terminus of the West Coast Main Line, the UK's busiest inter-city ra ...

Paddington Station Paddington, also known as London Paddington, is a Central London railway terminus and London Underground station complex, located on Praed Street in the Paddington area. The site has been the London terminus of services provided by the Great ...

and Camden Lock Market. and in to new places like

Caen Caen (, ; nrf, Kaem) is a commune in northwestern France. It is the prefecture of the department of Calvados. The city proper has 105,512 inhabitants (), while its functional urban area has 470,000,Mbabane Mbabane (; ss, ÉMbábáne, ) is a city in Eswatini (previously called Swaziland), and is one of the two capitals (along with Lobamba), serving as the executive capital. With an estimated population of 94,874 (2010), it is located on the Mbaba ...

, Swaziland, and

Maputo Maputo (), formerly named Lourenço Marques until 1976, is the capital, and largest city of Mozambique. Located near the southern end of the country, it is within of the borders with Eswatini and South Africa. The city has a population of 1,0 ...

, Mozambique. Citrus Saturday expanded across Europe in 2014, with events taking place in Spain, Belgium, France, Germany and Greece.

Awards and recognition

As of Winter 2014, 800 young people have sold citrus products across 150 stands with the help of over 400 volunteers in Europe and Africa, resulting in sales of £15,000. Citrus Saturday was awarded the European Institute of Entrepreneurship award for youth interaction. Timothy Barnes won the 2014

Queen's Award for Enterprise Promotion The Queen's Award for Enterprise Promotion is one of the Queen's Awards for Enterprise, and is awarded annually to people who play an outstanding role in promoting the growth of business enterprise and/or entrepreneurial skills in other people. ...

for his achievements in enterprise promotion.

References

{{University College London, university Business education in the United Kingdom Non-profit organisations based in the United Kingdom University College London