Cinemax (Asia)
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Cinemax Asia is a pan-Asian pay television channel as a part of the
HBO Asia HBO Asia is the Asian division of HBO, based out of Singapore. It was originally launched on 1 May 1992 as MovieVision, later rebranding on 1 June 1995 to its current name after being purchased by Home Box Office, Inc. The Singapore-based broad ...
network. It features action, science-fiction, thriller, and adult comedy films. Cinemax Asia is headquartered in Warner Bros. Discovery Asia office in
Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...
.


History


Cinemax Asia (15 November 1996– 28 March 2009)

Cinemax Asia (which is the secondary channel of HBO Asia) was launched in 15 November 1996, it is a 24-hour movie channel which features movies in horror,
suspense Suspense is a state of mental uncertainty, anxiety, being Decision-making, undecided, or being Doubt, doubtful. In a Drama, dramatic work, suspense is the anticipation of the wikt:outcome, outcome of a plot (narrative), plot or of the solution t ...
,
thriller Thriller may refer to: * Thriller (genre), a broad genre of literature, film and television ** Thriller film, a film genre under the general thriller genre Comics * ''Thriller'' (DC Comics), a comic book series published 1983–84 by DC Comics i ...
and
action Action may refer to: * Action (narrative), a literary mode * Action fiction, a type of genre fiction * Action game, a genre of video game Film * Action film, a genre of film * ''Action'' (1921 film), a film by John Ford * ''Action'' (1980 fil ...
. Cinemax Asia features Thriller Cinemax on Thursday, Action Cinemax on Friday while Cinemax Superstars on weekend. In
Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federal constitutional monarchy consists of thirteen states and three federal territories, separated by the South China Sea into two regions: Peninsular Malaysia and Borneo's East Mal ...
, Cinemax Asia was launched on
Astro Astro may refer to: Entertainment and media * Astro (South Korean band), a South Korean boy band * Astro (UB40) (1957–2021), member of the British reggae band UB40 * Astro (Chilean band), a Chilean indie rock band * Astro (Japanese band), ...
on channel number 18 replacing the ill-fated
MGM Gold Metro-Goldwyn-Mayer Studios Inc., also known as Metro-Goldwyn-Mayer Pictures and abbreviated as MGM, is an American film, television production, distribution and media company owned by Amazon through MGM Holdings, founded on April 17, 1924 a ...
channel on August 24, 1998.


Max Asia (29 March 2009–30 September 2012)

In March 2009, Cinemax Asia was rebranded as "Max Asia" to appeal to male viewers. Max Asia's logo has been redesigned as well in line with the rebranding. Under registered permission HBO Network, Max Asia became an American movies channel.


Cinemax Asia (1 October 2012–present)

Max Asia changes its ident, its yellow background color is replaced by a red color with a more bolder approach to match its original American counterpart, with new action and thriller movies and it is now a competitor to its rival
Fox Action Movies Fox Action Movies was a Southeast Asian pay television channel centered towards broadcasting action-themed and horror-themed films. It is owned by Fox Networks Group Asia Pacific. The channel's feed-in India was rebranded as Star Movies Action ...
. During October 2021, Cinemax Asia featured
horror film Horror is a film genre that seeks to elicit fear or disgust in its audience for entertainment purposes. Horror films often explore dark subject matter and may deal with transgressive topics or themes. Broad elements include monsters, ap ...
s in a Maximum Horror promotion.#WhatsOnCinemax: MAXIMUM HORROR OCTOBER 2021
/ref>


Logo

Cinemax LA logo.png, Logo used in 2001-2008 Cinemax logo.png, Cinemax Old Logo in 2008-2009 Max (channel).svg, Logo used in 2009-2012 after rebranded Cinemax (Yellow).svg, Cinemax's New Logo in 2012-2016 611-cinemax.png, Cinemax's logo used from 2017–Present MAXBYHBO.png, MAX By HBO logo (2017-2020)


See also

* HBO *
HBO Asia HBO Asia is the Asian division of HBO, based out of Singapore. It was originally launched on 1 May 1992 as MovieVision, later rebranding on 1 June 1995 to its current name after being purchased by Home Box Office, Inc. The Singapore-based broad ...
*
Cinemax Cinemax is an American pay television, cable, and satellite television network owned by the Home Box Office, Inc. subsidiary of Warner Bros. Discovery. Developed as a companion "maxi-pay" service complementing the offerings shown on parent ...
* Red by HBO


References


External links


Cinemax Asia's official site
Cinemax Cinemax is an American pay television, cable, and satellite television network owned by the Home Box Office, Inc. subsidiary of Warner Bros. Discovery. Developed as a companion "maxi-pay" service complementing the offerings shown on parent ...
Cinemax Cinemax is an American pay television, cable, and satellite television network owned by the Home Box Office, Inc. subsidiary of Warner Bros. Discovery. Developed as a companion "maxi-pay" service complementing the offerings shown on parent ...
Cinemax Cinemax is an American pay television, cable, and satellite television network owned by the Home Box Office, Inc. subsidiary of Warner Bros. Discovery. Developed as a companion "maxi-pay" service complementing the offerings shown on parent ...
Movie channels Movie channels in Hong Kong Movie channels in Macau Movie channels in the Philippines Movie channels in Thailand Movie channels in Vietnam Movie channels in China Movie channels in Taiwan Movie channels in Malaysia Movie channels in Indonesia Movie channels in Singapore Movie channels in South Korea Movie channels in Japan Movie channels in Australia Movie channels in New Zealand English-language television stations Television channels and stations established in 1996 {{tv-station-stub