Chokito is a combination
chocolate bar
A chocolate bar (Commonwealth English) or candy bar (some dialects of American English) is a confection containing chocolate, which may also contain layerings or mixtures that include nuts, fruit, caramel, nougat, and wafers. A flat, easily brea ...
brand, created and owned by
Nestlé
Nestlé S.A. (; ; ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other metrics, since ...
. The original bar consists of an ingot-shaped
caramel fudge center, with a coating of
milk chocolate and
crisped rice on the outside.
It is manufactured by Nestlé in
Switzerland,
Brazil
Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
, and
Australia.
The Chokito bar is originally made in Switzerland at the Nestlé-owned
Cailler
Cailler is a Swiss chocolate brand and production factory based in Broc. It was founded in Vevey by François-Louis Cailler in 1819 and remained independent until the early 20th century, when it associated with other producers. Shortly before, ...
factory in
Broc since 1964, as a modernized version of the long-established
Branche chocolate bar, to counter competition from other brands. Shortly after, in 1965, a modified version was launched in the United Kingdom. The bar became very popular on the Swiss market
[ and soon faced competition from ]Frey
Freyr (Old Norse: 'Lord'), sometimes anglicized as Frey, is a widely attested god in Norse mythology, associated with kingship, fertility, peace, and weather. Freyr, sometimes referred to as Yngvi-Freyr, was especially associated with Sweden a ...
, who introduced the equivalent Risoletto in 1967. The chocolate bar was then launched in Brazil and Australia in the 1970s. In 2018, Swiss production was relocated elsewhere in Switzerland.
Advertising
Chokito was relaunched in 2010 in Australia with new packaging and a new recipe reformulation.compound chocolate
Compound chocolate is a product made from a combination of cocoa, vegetable fat and sweeteners. It is used as a lower-cost alternative to true chocolate, as it uses less-expensive hard vegetable fats such as coconut oil or palm kernel oil in pl ...
that was in the original formula. Also in 2010 was a new advertising campaign based around a man barring club bouncers from entering places like bathrooms and a gym, saying the advertising's catchphrase, "No no no." The campaign, targeted at men 24–35, had 380,000 views in two weeks, on sites YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
and Break.com.
See also
* 100 Grand Bar
100 Grand (originally called the $100,000 Candy Bar and then, from the 1970s through the mid-1980s, as the $100,000 Bar) is a candy bar produced by the Ferrara Candy Company, a subsidiary of Ferrero. The candy bar was created in 1964 by Nestlé ...
, a similar chocolate bar also introduced by Nestlé in 1964
* List of Nestlé brands
This is a dated list of the brands owned by Nestlé globally. Overall, Nestlé owns over 2000 brands in 186 countries. Brands in this list are categorized by their targeted markets.
Beverages
* Bear Brand Sterilized
* Carnation
* Caro (sold i ...
References
External links
*
Chokito review
on the Chocablog
{{Nestlé
Australian confectionery
2010 establishments in Australia
Chocolate bars
Nestlé brands
Swiss confectionery