GfK Chart-Track is a
market research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Ma ...
company that monitors
music
Music is generally defined as the art of arranging sound to create some combination of form, harmony, melody, rhythm or otherwise expressive content. Exact definitions of music vary considerably around the world, though it is an aspe ...
,
video
Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) sy ...
s and
software
Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work.
At the lowest programming level, executable code consist ...
sales in the
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and ...
and was formed in 1996. In July 2008,
GfK
GfK (originally german: GfK-Nürnberg Gesellschaft für Konsumforschung e.V., lit=Nuremberg Society for Consumer Research, label=none) is a provider of data and intelligence to the consumer goods industry. It is headquartered in Nuremberg, German ...
took a majority stake in the company.
In the UK the company produces the Official UK Software Charts on behalf of
UKIE. Key report services include: UK Leisure Software, UK Hardware and Peripherals.
The company produced the Official Irish Music Charts and collected data daily from major and independent record stores in Ireland on behalf of the
Irish Recorded Music Association
The Irish Recorded Music Association (IRMA) is a non-profit association set up in 1999 to promote certain interests of the music industry in Ireland. It is particularly active in addressing copyright issues, and it compiles the official music ...
until losing the contract at the end of 2016.
References
External links
Chart-Track.co.uk
Market research companies of the United Kingdom
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