Channel 3 or Channel 3 HD ( th, สถานีโทรทัศน์ไทยทีวีสีช่อง 3 (ช่อง 3 เอชดี ช่อง 33)) is a Thai

free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscripti ...

television network that was launched on 26 March 1970 as

Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is b ...

's first

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

television station A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the eart ...

. Channel 3 is operated by BEC Multimedia Company Limited (“BECM”), a subsidiary of publicly traded company BEC World Public Company Limited. The network is headquartered in the Maleenont Towers of

Bangkok Bangkok, officially known in Thai as Krung Thep Maha Nakhon and colloquially as Krung Thep, is the capital and most populous city of Thailand. The city occupies in the Chao Phraya River delta in central Thailand and has an estimated populati ...

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History

Channel 3 was launched on 26 March 1970 at 10:00

Bangkok Time Bangkok, officially known in Thai as Krung Thep Maha Nakhon and colloquially as Krung Thep, is the capital and most populous city of Thailand. The city occupies in the Chao Phraya River delta in central Thailand and has an estimated population ...

Prime Minister A prime minister, premier or chief of cabinet is the head of the cabinet and the leader of the ministers in the executive branch of government, often in a parliamentary or semi-presidential system. Under those systems, a prime minister i ...

Field Marshal

Thanom Kittikachorn Field Marshal Thanom Kittikachorn ( th, ถนอม กิตติขจร, ; 11 August 1911 – 16 June 2004) was the leader of Thailand from 1963 to 1973, during which he staged a self-coup, until public protests which exploded into viole ...

. This broadcast area was only limited to the

Bangkok Metropolitan Area The Bangkok Metropolitan Region (BMR) ( th, กรุงเทพมหานครและปริมณฑล; ; ), may refer to a government-defined "political definition" of the urban region surrounding the metropolis of Bangkok, or the built ...

during its early years. On 1 January 1985, it launched its first

teletext A British Ceefax football index page from October 2009, showing the three-digit page numbers for a variety of football news stories Teletext, or broadcast teletext, is a standard for displaying text and rudimentary graphics on suitably equipp ...

service known as

Infonet Infonet was a Malaysian teletext service. It was formerly known as ''Beriteks'' (a combination of the Malay word ''Berita'', meaning ''news'', and ''Teks'', which is a borrowed word from the English language meaning ''text''). This teletext syste ...

. On 1 January 1987, started to air in stereo and, during the 1990s, its stereo broadcast was introduced into its VHF free-to-air station nationwide. TV3 was also experimenting with bilingual transmission using a second audio track in the 1990s. During its early years, Channel 3's airtime lasted 6-hours, broadcasting from 16:00 to 22:00, and later expanded to the daytime hours. For a short period of time, it started broadcasting all 24 hours in 1997, but was scuttled due to the 1997 Asian financial crisis. The network resumed its 24-hour airtime on 1 January 2005. On 1 January 2001, Channel 3 was the first station in Thailand to broadcast a 3D film. The movie, ''

Jaws 3-D ''Jaws 3-D'' (titled ''Jaws III'' in its 2-D form) is a 1983 American thriller film directed by Joe Alves and starring Dennis Quaid, Bess Armstrong, Lea Thompson and Louis Gossett Jr. It is the second sequel to Steven Spielberg's '' Jaws'' and t ...

'', required a pair of

3D glasses Stereoscopy (also called stereoscopics, or stereo imaging) is a technique for creating or enhancing the illusion of depth in an image by means of stereopsis for binocular vision. The word ''stereoscopy'' derives . Any stereoscopic image is ...

bought from certain stores partnered with the network for the event or attained from elsewhere. In September 2018, Channel 3 (owner by BEC and

MCOT MCOT Public Company Limited (MCOT; th, บริษัท อสมท จำกัด (มหาชน)), formerly known as the Mass Communication Organization of Thailand, is a Thai state-owned public broadcaster. It owns and operates a numb ...

) was the last broadcaster to broadcast analog television services in Thailand. The network made the move to

digital television Digital television (DTV) is the transmission of television signals using digital encoding, in contrast to the earlier analog television technology which used analog signals. At the time of its development it was considered an innovative adva ...

in late 2019 on VHF while analogue television ceased transmission on 26 March 2020 at 12:00am (

UTC+7 UTC+07:00 is an identifier for a time offset from UTC of +07:00. In ISO 8601 the associated time would be written as . It is 7 hours ahead of UTC, meaning that when the time in UTC areas is midnight (00:00), the time in UTC+07:00 areas would ...

), exactly 50 years after the channel's launch. In 2021, all entertainment programs produced by Tero Entertainment were removed and transferred to Channel 7.

References

External links

* {{TV in Thailand Television stations in Thailand Television channels and stations established in 1970 1970 establishments in Thailand Mass media in Bangkok Television channel articles with incorrect naming style BEC World