Champagne Krug
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Krug Champagne is a Champagne house founded by Joseph Krug in 1843. It is based principally in
Reims Reims ( , , ; also spelled Rheims in English) is the most populous city in the French department of Marne, and the 12th most populous city in France. The city lies northeast of Paris on the Vesle river, a tributary of the Aisne. Founded b ...
, the main city in France's
Champagne region The wine region within the historical province of Champagne in the northeast of France is best known for the production of champagne, the sparkling white wine that bears the region's name. EU law and the laws of most countries reserve the term ...
and is one of the famous Champagne houses that formed part of the
Grandes marques Champagne (, ) is a sparkling wine originated and produced in the Champagne wine region of France under the rules of the appellation, that demand specific vineyard practices, sourcing of grapes exclusively from designated places within it, s ...
. Today the house is majority owned by the multinational conglomerate LVMH Moët Hennessy – Louis Vuitton S.E. whose portfolio includes other well known wine brands such as Moët & Chandon,
Veuve Clicquot Veuve Clicquot Ponsardin () is a Champagne house founded in 1772 and based in Reims. It is one of the largest Champagne houses. Madame Clicquot is credited with major breakthroughs, creating the first known vintage champagne in 1810, and i ...
, Château d'Yquem and Ruinart. Despite LVMH's majority ownership, the Krug family is still actively involved in all the key decisions of the house but does not manage the day-to-day operations.


History

Joseph Krug founded the House of Krug in 1843.
Jancis Robinson Jancis Mary Robinson OBE, ComMA, MW (born 22 April 1950) is a British wine critic, journalist and wine writer. She currently writes a weekly column for the ''Financial Times'', and writes for her website JancisRobinson.com, updated daily. She ...
: ''Oxford Companion to Wine'' Third Edition, 2006
He was born Johann-Joseph Krug, a butcher's son, in
Mainz Mainz () is the capital and largest city of Rhineland-Palatinate, Germany. Mainz is on the left bank of the Rhine, opposite to the place that the Main joins the Rhine. Downstream of the confluence, the Rhine flows to the north-west, with Ma ...
, on the
Rhine ), Surselva, Graubünden, Switzerland , source1_coordinates= , source1_elevation = , source2 = Rein Posteriur/Hinterrhein , source2_location = Paradies Glacier, Graubünden, Switzerland , source2_coordinates= , source ...
, in 1800, at a time when the city was part of the Napoleonic Empire. Having dispensed with the name Johann, he left Mainz in 1824 and by 1834 he was in Paris. Germans were then much in demand in France as accountants and book-keepers and, as such, Joseph joined Champagne Jacquesson in Châlons-sur-Marne. He spent eight years with Jacquesson, with his work taking him beyond accountancy as he went on the road around Europe testing the market and assessing criticism from wine sellers and customers. He learned about composition and taste so that by 1840 he already seems to have been blending Champagne for at least one other house. Jane MacQuitty, ''Sunday Times'', 21 January 2001 In 1841 he married Emma-Anne Jaunay, the daughter of a French hotelier based in London's
Leicester Square Leicester Square ( ) is a pedestrianised square in the West End of London, England. It was laid out in 1670 as Leicester Fields, which was named after the recently built Leicester House, itself named after Robert Sidney, 2nd Earl of Leicest ...
, and an English mother. The following year their son, Paul Krug, was born.Krug for LVMH; ''The Times'', 22 January 1999 In 1842 came the move to Reims and, following a year of negotiations, Krug et Cie. was founded in 1843 with sleeping partner Hyppolite de Vivès. Joseph was also fluent in French, English and German and spoke some Russian, putting the company in position to exploit key overseas markets.John Arlott, ''Krug: House of Champagne'' Davis-Poynter, London 1976 Joseph died in 1866 and was succeeded by his son Paul Krug, who had been trained by his father for the business in France and abroad. Joseph had laid the foundations and under the supervision of Paul the House was established as a ''grande marque''. By the 1880s the prestige of Krug was acknowledged in the United Kingdom, then the primary overseas market for Champagne. In 1866 the House moved into the premises in Rue Coquebert, in Reims, that it still occupies. After Paul's death in 1910, he was succeeded by his son, Joseph Krug II. However, during
World War I World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was List of wars and anthropogenic disasters by death toll, one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, ...
Joseph II was taken prisoner and his wife Jeanne played a key role in the House, at a time when the
Western Front Western Front or West Front may refer to: Military frontiers * Western Front (World War I), a military frontier to the west of Germany *Western Front (World War II), a military frontier to the west of Germany *Western Front (Russian Empire), a maj ...
divided the region between the Allies and the Germans. After the war, Joseph II's slow recovery led to his nephew Jean Seydoux becoming joint manager in 1924. In that decade, too, the Krug 1926 and 1928
vintage Vintage, in winemaking, is the process of picking grapes and creating the finished product—wine (see Harvest (wine)). A vintage wine is one made from grapes that were all, or primarily, grown and harvested in a single specified year. In certa ...
s were created, which have been considered by critics to be amongst the greatest Champagnes. The lawyer and wine writer Maurice Healey observed in 1940 that "Krug holds my allegiance as the king of them all; my recollection does not go beyond the Krug 1919, but that was truly an excellent wine. And Krug 1928 must be the best wine made in the present century." By the mid-1930s, Paul Krug II, the son of Joseph II, was active in the business and would go on to become head of the House from 1959 to 1977. His father died in 1967, by which time he was, according to Patrick Forbes, "one of the most popular and respected figures in the Champagne district". In 1962 Henri Krug, the son of Paul II, joined the management, as did his brother Remi three years later. Their arrival was followed by a series of innovations, including extensions in the range of Champagnes. In 1979, for the first time, a graduate winemaker joined the House. In January 1999 the House became part of LVMH and by 2007, the brothers, while remaining on the tasting committee, had stepped down from day-to-day responsibilities. In 2009 Olivier Krug, the son of Henri, became House director. In 2022, Ryuchi Sakamoto released a symphony, “Suite for Krug in 2008”, about his experiences tasting Krug champagne in 2008.


Champagnes

Krug produces mainly Krug Grande Cuvée, supplemented by a non-vintage rosé, a vintage blanc, a vintage
blanc de blancs Champagne (, ) is a sparkling wine originated and produced in the Champagne wine region of France under the rules of the appellation, that demand specific vineyard practices, sourcing of grapes exclusively from designated places within it, spe ...
from the Clos du Mesnil in the Cotes de Blancs, a vintage blanc de noirs from the Clos d'Ambonnay and older vintages released as Krug Collection series. On the nose, Krug is characterized by toasted, grilled, pastry or almond notes born from at least 6 years of ageing '' sur lies''. On the palate, Krug is characterized by notes of fresh fruit, particularly citrus, and a freshness linked to grape selection. Krug does not suppress
malolactic fermentation Malolactic conversion (also known as malolactic fermentation or MLF) is a process in winemaking in which tart-tasting malic acid, naturally present in grape must, is converted to softer-tasting lactic acid. Malolactic fermentation is most often ...
nor does it provoke it, with the majority of its wines not undergoing the process. Its wines are almost invariably dry (never more than 6.5g/L
residual sugar The subjective sweetness of a wine is determined by the interaction of several factors, including the amount of sugar in the wine, but also the relative levels of alcohol, acids, and tannins. Sugars and alcohol enhance a wine's sweetness, whi ...
).A. Domine (ed) ''Wine'' pg 157–167 Ullmann Publishing 2008 The Krug line-up of Champagnes currently includes: * Krug Grande Cuvée * Krug Rosé * Krug Vintage 2000, Krug Vintage 2003 and Krug Vintage 2004 * Krug Collection 1989 * Krug Clos du Mesnil 2000 and Krug Clos du Mesnil 2003 * Krug Clos d'Ambonnay 1998 and Krug Clos d'Ambonnay 2000 Krug Grande Cuvée (non-vintage) A blend of over 120 wines coming from ten or more different vintages – some up to fifteen years in age – and three grape varieties (
Pinot noir Pinot Noir () is a red-wine grape variety of the species ''Vitis vinifera''. The name may also refer to wines created predominantly from pinot noir grapes. The name is derived from the French words for ''pine'' and ''black.'' The word ''pine ...
,
Chardonnay Chardonnay (, , ) is a green-skinned grape variety used in the production of white wine. The variety originated in the Burgundy wine region of eastern France, but is now grown wherever wine is produced, from England to New Zealand. For new ...
and Pinot Meunier) from numerous vineyards. It is re-created on a yearly basis. It is distinguished by its deep golden
color Color (American English) or colour (British English) is the visual perceptual property deriving from the spectrum of light interacting with the photoreceptor cells of the eyes. Color categories and physical specifications of color are associ ...
and fine bubbles. In total, about twenty years are required to create a bottle of Krug Grande Cuvée, including at least six years during which the bottle sits in the Krug cellars. Krug Rosé is described by the House as a gastronomic Champagne. The fruit of an experiment carried out by Henri and Rémi Krug in the 1970s, the first bottles of Krug Rosé were presented for tasting in 1983, 140 years after the company's founding. Krug Rosé is a blend of three grape varieties, several different vintages from Krug's library of 150 reserve wines and a skin-fermented Pinot noir wine which gives it its color and unique flavor. Krug Rosé spends at least five years in the House's cellars. It is re-created on a yearly basis. Krug Vintage is, according to the House, "not the selection of the best wines of a particular year, but rather the expression of that year according to Krug." Composed only of wines from a single year, Krug Vintage sits in Krug's cellars for at least a decade before release. The 2000 vintage was born of the House's desire to create a vintage for the last year of the millennium. In the early 1980s, Krug introduced Krug Collection, an extension of Krug Vintage, consisting of bottles that have been kept in the House's cellars in Reims for at least ten additional years to allow the development of second-life aromas and flavours. The current offering is Krug Collection 1989. It is the first vintage from the trilogy of 1988, 1989 and 1990 to be released as part of Krug Collection, preceding 1988 upon the House's decision. Krug Clos du Mesnil comes from a single plot (known as a ''clos'' in French) of Chardonnay: a 1.84-hectare vineyard protected by walls since 1698 in the centre of Mesnil-sur-Oger, a village in the Champagne region of France. It comes from a single year and is kept in Krug's cellars for over a decade. Krug Clos d'Ambonnay also comes from a single year, and its grapes from a single 0.68-hectare walled plot of Pinot noir in the heart of Ambonnay, another village in France's Champagne region that plays a key role in Champagne making. Bottles are aged for over twelve years in Krug's cellars and are rare due to the small size of the vineyard.


Winemaking

Krug utilizes all three Champagne varieties in their wines,
Chardonnay Chardonnay (, , ) is a green-skinned grape variety used in the production of white wine. The variety originated in the Burgundy wine region of eastern France, but is now grown wherever wine is produced, from England to New Zealand. For new ...
,
Pinot noir Pinot Noir () is a red-wine grape variety of the species ''Vitis vinifera''. The name may also refer to wines created predominantly from pinot noir grapes. The name is derived from the French words for ''pine'' and ''black.'' The word ''pine ...
, and Pinot Meunier. For their two single vineyard vintages, Krug Clos du Mesnil is made in the
Blanc de blancs Champagne (, ) is a sparkling wine originated and produced in the Champagne wine region of France under the rules of the appellation, that demand specific vineyard practices, sourcing of grapes exclusively from designated places within it, spe ...
style, completely from Chardonnay, while Krug Clos d'Ambonnay is made exclusively from Pinot noir. The winemaking process at Krug begins with the individual selection of each plot of vines and continues with the initial vinification of the grapes from each plot in wooden casks, which – unlike tanks – are small enough to give the House the flexibility to hold a single plot's wine and therefore avoid pre-mature blending. In the event that a plot's wine is not up to the required level, it will leave the house as a bulk, never again to be labelled a Krug base wine.


Pressing and initial fermentation

Immediately following the
harvest Harvesting is the process of gathering a ripe crop from the fields. Reaping is the cutting of grain or pulse for harvest, typically using a scythe, sickle, or reaper. On smaller farms with minimal mechanization, harvesting is the most l ...
, the grapes are pressed close to Krug's plots, with this first grape juice kept for 24 hours in a vat in preparation for the fermentation stage. The pressing from each plot is vinified separately. A pressing contains 4,000 kg of grapes and yields 20.5 hectolitres of first juice (the "cuvée"), which is poured into twelve oak casks chosen at random. Once fermentation is complete, the eleventh and twelfth casks are used to top up the other ten casks to protect the new wines from
oxidation Redox (reduction–oxidation, , ) is a type of chemical reaction in which the oxidation states of substrate change. Oxidation is the loss of electrons or an increase in the oxidation state, while reduction is the gain of electrons or ...
. For fifteen days, each cask is topped up with wine from the same plot. Krug uses small 205-litre oak casks tailor-made from trees that are more than two centuries old in the forests of Hautes Futaies in Central France. Krug never use these casks immediately; during the first two or three years, they receive only second and third grape juices, with the goal of "tanning" the casks through the fermentation process, ridding them naturally of their woody aromas, making them well-seasoned and organoleptically inert. The average age of Krug oak casks is 20 years. They are retired after approximately 40 years of use. During the summer preceding the harvest, casks are regularly watered to humidify the wood, a process Krug deems essential as its wines are not wood-aged and its casks are therefore empty for eight to nine months of the year. The wines remain in the casks for several weeks. During this period, clarification occurs naturally from the cool temperature of the cellar given the coming winter, as does a
micro-oxygenation Micro-oxygenation is a process used in winemaking to introduce oxygen into wine in a controlled manner. Developed in 1991 by Patrick DuCournau, working with the exceptionally tannic grape Tannat in Madiran, the process gained usage in modern win ...
process from the use of natural containers, making the wine more resistant to oxygen over time. Finally, between December and January, the wine is drawn off into small stainless-steel vats. From here, depending on the decisions of Krug's tasting committee, the wines will either contribute to that year's ''assemblage'' or be stored in steel vats in the House's library of 150 reserve wines to be used in the blend of a future Krug Grande Cuvée and Krug Rosé.


Tasting committee and ''assemblage''

Tasting committee and ''assemblage'' room Over a period of five months in autumn and winter, the base wines and the reserve wines are tasted by the members of the tasting committee, composed of five permanent members (Olivier Krug, representing the sixth generation of the Krug family; Eric Lebel, Krug cellar master and winemaker; Julie Cavil and Raphaele Leon-Grillon, who make up the Krug winemaking team; and Laurent Halbin, head of winemaking operations) and two members present according to their availability (Rémi and Maggie Henriquez, President and CEO of Krug). At each session, between 15 and 18 samples are blind tasted, commented on and scored. During the tasting period, wine from each plot is carefully referenced, tasted at least two or three times and given a mark out of 20. By the end of December, the tasting committee establishes what Krug calls a "character sketch" of the year and begins tasting the 150 reserve wines from which it will draw the missing elements needed to re-create the character of Krug Grande Cuvée year after year. In the spring, a second tasting session of wines from the year reveals how the wines have evolved over the winter period. Eric Lebel then proposes up to three blends for the Champagnes of that year, with each member of the committee having one vote. Once the blend has been decided, the House prepares for bottling which takes place once a year between April and May.


Cellars

Cellars All Krug Champagnes are bottled during a single session, thirty weeks after the harvest. Once bottled, they are kept in the House's cellars in Reims. Krug characterizes this final stage of its winemaking process by very extended aging on the lees. Indeed, Krug's main champagne, Krug Grande Cuvée stays in the cellars for at least six years, Krug Rosé for five years, and Krug Vintage, Krug Clos du Mesnil and Krug Clos d'Ambonnay for at least ten years.


Vineyards

The House owns 30% of the vineyards that produce its wines – a relatively high percentage in Champagne-making – with 20
hectares The hectare (; SI symbol: ha) is a non-SI metric unit of area equal to a square with 100- metre sides (1 hm2), or 10,000 m2, and is primarily used in the measurement of land. There are 100 hectares in one square kilometre. An acre is ...
of vines in
Ambonnay Ambonnay () is a commune in the Marne department in northeastern France. Population Champagne The village's vineyards are located in the Montagne de Reims subregion of Champagne, and are classified as Grand Cru (100%) in the Champagne vineyar ...
, Aÿ, Le Mesnil and
Trépail Trépail () is a commune in the Marne department in north-eastern France. It had a population of 436 in 2019. providing 65% to 70% of the company's grapes. Additionally, because Krug preserves the individual character of each wine, winegrowers are able to taste each of the wines selected from their plots and follow their evolution over time in the event that their wines are selected as Krug reserve wines.


Clos du Mesnil

In 1971, Rémi and Henri Krug purchased six hectares of vines around the renowned Chardonnay village of
Mesnil-sur-Oger Le Mesnil-sur-Oger (, literally ''Le Mesnil on Oger'') is a commune in the Marne department in the Grand Est region in north-eastern France. Champagne The village's vineyards are located in the Côte des Blancs subregion of Champagne, and are ...
. Upon their initial visit, they discovered that their purchase included a walled vineyard of a mere 1.85 acres located in the heart of the village and bearing an inscription: "In the year 1698, this wall was built by Claude Jannin and Pierre Dehée Metoen and in the same year the vines were planted by Gaspard Jannin, son of Claude." Krug stresses that the wall and unusual location in the center of the village create a
micro-climate A microclimate (or micro-climate) is a local set of atmospheric conditions that differ from those in the surrounding areas, often with a slight difference but sometimes with a substantial one. The term may refer to areas as small as a few squ ...
that accords a unique character to its grapes. It was for this reason that the House was inspired to devote a Champagne to a single plot for the first time in its history, resulting in Krug Clos du Mesnil 1979, presented in 1986.''Krug, A Journey Through History'', House of Krug, 2012


Clos d'Ambonnay

Following Krug Clos du Mesnil, Rémi and Henri Krug turned their attention to Pinot noir grapes, in particular those from Ambonnay, a grand cru known for its Pinot noir that had been a main source of supply for Krug since its founding. In 1991, after seven years of searching, they found a walled plot of just 0.68 hectares on the edge the village, on the south-eastern slope of the Montagne de Reims. Like the Clos du Mesnil, the plot was also surrounded by protective walls, which date back to the year 1766, although in this case the vineyard itself was not planted until the 20th century. Krug purchased the land in 1994 and released its first vintage – Krug Clos d'Ambonnay 1995 – in 2007.


Marketing

LVMH, Paris, selected ceft and company new york, to create a global communications campaign for Krug Champagne. The campaign featured
Jean Nouvel Jean Nouvel (; born 12 August 1945) is a French architect. Nouvel studied at the École des Beaux-Arts in Paris and was a founding member of ''Mars 1976'' and '' Syndicat de l'Architecture'', France’s first labor union for architects. He has o ...
,
Anjelica Huston Anjelica Huston ( ; born July 8, 1951) is an American actress and director. Known for often portraying eccentric and distinctive characters, she has received multiple accolades, including an Academy Award and a Golden Globe Award, as well as nom ...
,
Buzz Aldrin Buzz Aldrin (; born Edwin Eugene Aldrin Jr.; January 20, 1930) is an American former astronaut, engineer and fighter pilot. He made three spacewalks as pilot of the 1966 Gemini 12 mission. As the Lunar Module ''Eagle'' pilot on the 1969 A ...
, and
David Lynch David Keith Lynch (born January 20, 1946) is an American filmmaker, visual artist and actor. A recipient of an Academy Honorary Award in 2019, Lynch has received three Academy Award nominations for Best Director, and the César Award for Be ...
. The campaign won a gold award at the World Luxury Awards in Monaco.


Krug Lovers

In 2011, Krug launched a community of Krug aficionados who share a love for Krug.''Krug.com''. Retrieved 26 October 2012 The House-created program offers a platform for stories, inspirations and favorite getaways and is open to the public via registration on the Krug.com website. The program features member profiles and their collaborations with Krug, such as a drawing created by Italian illustrator
Gianluca Biscalchin Gianluca is an Italian masculine given name. Its English translation is "John Luke" and it is often a shorter form of " Giovanni Luca". * Gianluca Alfenoni (born 1996), Argentine footballer *Gianluca Arrighi (born 1972), Italian writer *Gianluca ...
following Krug's Grand Musée de Beaux-Arts event, the Krug Room at the
Mandarin Oriental Hong Kong The Mandarin Oriental, Hong Kong is a five-star hotel on Connaught Road Central in Central, Hong Kong, owned and managed by Mandarin Oriental Hotel Group. History Construction of the hotel on the site of the colonial Queen's Building on t ...
from chef Uwe Opocensky, or a series of photographs by Dutch artist Scarlett Hooft Graafland, commissioned by Krug.


Krug ID

Since summer 2011, all bottles of Krug Champagne feature a KRUG ID located on the left-hand side of the back label. This six-digit number – with the first digit indicating the quarter in which the bottle left Krug's cellars and the following two digits indicating the year – serves as a reference for wine collectors and a portal to further information about that particular bottle. For Krug Grande Cuvées, the KRUG ID reveals the oldest and youngest wines that went into the making of the bottle, as well as the details and challenges of that particular season. For other Krug cuvees, the KRUG ID recounts the story of the year, the objectives behind the creation of the specific bottle or the behavior of the plots.


Burning Man controversy

In 2011, Krug, with the Silkstone events agency, shot a marketing campaign at the
Burning Man Burning Man is an event focused on community, art, self-expression, and self-reliance held annually in the western United States. The name of the event comes from its culminating ceremony: the symbolic burning of a large wooden effigy, referred ...
festival in
Nevada Nevada ( ; ) is a U.S. state, state in the Western United States, Western region of the United States. It is bordered by Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. N ...
. Festival-goers were told they were attending a birthday party, but were filmed and photographed as part of this campaign. The Burning Man organization posted an exposé on their blog, rebuking Krug for breaking many rules of the festival both in letter and spirit, including product placement, photography for commercial gain and leaving behind a mess. Members of the Burning Man community denounced the campaign and Krug in various social media.


See also

* List of Champagne houses


References


Further reading

* Arlott, John. ''Krug, House of Champagne''; illustrations by Timothy Jaques. London: Davis-Poynter, 1976 , 224p. * Krug, Henri et Rémi. ''L'Art du Champagne''. Paris: R. Laffont, 1979 , 233p. * Rougemont, Maurice. ''Gestes de Krug''. Reims: Krug, 1993, 51p.


External links


Krug official site
{{LVMH Krug Krug LVMH brands French brands 1843 establishments in France Comité Colbert members