The Info List - Cereal Partners

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Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly). The company's cereals are sold under the Nestlé brand, although many originated from General Mills and some, such as Shredded Wheat and Shreddies, were once made by Nabisco. In Australia and New Zealand, some of CPW's products are sold under the Uncle Tobys brand. The company's UK division is based in Welwyn Garden City. External links[edit]

Cereal Partners UK Nestlé Cereals website on Cereal Partners

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General Mills

Historical figures

Cadwallader C. Washburn John Crosby Charles Alfred Pillsbury James Ford Bell William de la Barre Adelaide Hawley Cumming


Boo-Berry Cheerios Chex Cinnamon Toast Crunch Cocoa Puffs Cookie Crisp Count Chocula Franken-Berry French Toast Crunch Golden Grahams Honey Nut Cheerios Honey Nut Clusters Kaboom Kix Lucky Charms Nesquik Oatmeal Crisp Reese's Puffs Total Trix Wheaties


Betty Crocker Green Giant Hamburger Helper Old El Paso Progresso Totino's Wanchai Ferry


Jus-Rol Pillsbury Toaster Strudel


Bugles Chex Mix Fruit by the Foot Fruit Gushers Fruit Roll-Ups Gardetto's Nature Valley Shark Bites


Go-Gurt Häagen-Dazs Liberté Yoplait


Betty Crocker Bisquick Gold Medal Flour

Natural and organic

Annie's Homegrown Cascadian Farms Food Should Taste Good Lärabar


Colombo Yogurt Pet, Inc. Squeezit


Betty Crocker Kitchens Cereal Partners Worldwide The General Mills Radio Adventure Theater Mill City Museum Pillsbury Bake-Off Pillsbury Doughboy

Key innovations

DSV Alvin Hazard analysis and critical control points Project Strato-Lab Skyhook balloon Space food

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BabyNes Dolce Gusto Nescafé Alegria Nescafé Barista Nespresso Special.T

Baby nutrition

BabyNes Cerelac Gerber Graduates Mucilon NaturNes Nestum Nidal (brand) Bear Brand Nido P'tit


Libby's Pumpkin Toll House

Bottled water

Arrowhead Buxton Contrex Deer Park Hépar Ice Mountain Ozarka Acqua Panna Perrier Poland Spring Pure Life Quézac San Pellegrino Vittel Zephyrhills


Cheerios1 Chocapic Chokella Cini Minis Clusters Cocoa Crisp1 Cookie Crisp1 Corn Flakes Country Corn Flakes Curiously Cinnamon Fitness Fitness Fibra Gold Flakes Golden Grahams1 Golden Nuggets Honey Gold Honey Stars Koko Krunch La Lechera Flakes Lion (cereal) Lucky Charms1 Milo Cereal Nesquik (cereal)7 Nesquik Duo Cereal7 Nesquik CioccoMilk7 Nestlé Crunch Oats & More Trix1 Shreddies8 Shredded Wheat8 Strawberry Minis

Chocolate and desserts

100 Grand Bar Animal Bar Abuelita Aero Aero Biscuits After Eight Allen's Baby Ruth Bar One Bertie Beetle Big Chocolate Big Turk Blue Riband Breakaway Butterfinger Cailler Caramac Carlos V Chicos Choclait Chips Choco Crossies Chocolate Log Chokito Chunky Club Coffee Crisp Crisp Crunch Die Weisse Drifter Fox's Golden Rough Goobers Jelly Tots Kit Kat3 Kit Kat Chunky Kit Kat Senses Lanvin Lentejas Life Savers Lion Bar Mackintosh's Toffee Matchmakers Menier Chocolate Milkybar Milkybar Choo Milo (chocolate bar) Mirage Mint Patty Munchies Munch NestEgg Nestlé Baker's Choice Nestlé Classic Nestlé Dessert Nestlé Fav*rites Nestlé Extra Smooth Nestlé Snack Nuts Nestlé Milk Chocolate Oh Henry!4 Orion Peppermint Crisp Perugina Plaistowe Polo Quality Street Raisinets Rolo3 Rowntree's Rowntree's Fruit Gums Rowntree's Fruit Pastilles Sin Parar Smarties5 Sno-Caps Spree Sundy (brand) Susy Svitoch TEX Toffee Crisp Walnut Whip White Knight The Willy Wonka Candy Company XXX YES Yorkie

Coffee and beverages

Abuelita BabyNes Blue Bottle Coffee Company Carnation9 Caro Chuckie11 Coffee-Mate Dolce Gusto Klim La Lechera Lion Menier Milo Nescafé Nescau12 Nesfruta Nespresso Nesquik (mix) Nesquik Ready-To-Drink Nestea Nestlé Chocolate Nestlé Dessert Ovaltine6 Ricoré Sjora Sublime Supligen Sweet Leaf Tonimalt Zoégas

Health and nutrition

Nutramen Junior Nutrament Pamlab Peptamen Boost Resource

Ice cream

Camy D'Onofrio Dibs (ice cream) Dreyer's/Edy's Drumstick Eskimo Pie Extrême Fab Frosty Paws Häagen-Dazs2 Hjem-IS Ice Screamers Kit Kat La Cremeria La Laitière Lanvin (chocolate) Maxibon Mövenpick Nestlé Parlour Pops Savory (ice cream) Schőller Smarties

Prepared and Packaged Food and Snacks

Buitoni California Pizza Kitchen DiGiorno Garden Gourmet Herta Hot Pockets Jack's Lean Cuisine Libby's Lean Pockets Maggi Mousline Nestlé Starz Roll Ups Stouffer's Thomy Tombstone Uncle Tobys Wagner Yinlu Foods

Dairy Products

a+ Actiplus After Eight Bear Brand Carnation9 Cerevita Coffee-Mate Dancow Everyday Kit Kat La Lechera La Laitère Milkmaid Nesquik Nesquik Minis Rolo SKI


Nesquik Powder Nesquik Cereal7 Nesquik Duo Cereal7 Nesquik CioccoMilk7 Nesquik (beverage)

Bear Brand

Bear Brand Busog Lusog11 Bear Brand Choco11 Bear Brand Adult Plus11 Bear Brand Gold10


Milo granules Milo Chocolate Bar Milo Cereal

Uncle Toby's

Cheerios1 Fruit Bites Healthwise Natural Style Muesli O&G Oat Crisp Oat Flakes PLUS Puffs Roll Ups VitaBrits Weeties


Alpo Bakers Complete Beggin' Strips Beneful Bonio Cat Chow Chef Michael's Dog Chow Fancy Feast Felix Friskies Frosty Paws Go-Cat Gourmet ONE Pro Plan Tender Vittles Veterinary Diets Winalot


Cetaphil Daylong Epiduo Excipial Restylane


Alcon Chocolate Surpresa Enviga Jenny Craig Polly Waffle Powerbar Powwow Water Wonder Ball


Gerber Life Insurance Company Nestlé Purina PetCare Nestlé Waters Nestlé Waters North America

Joint ventures

Beverage Partners Worldwide Cereal Partners Worldwide Lactalis Nestlé Chilled Dairy Nestlé Toll House Café

Other assets

Hsu Fu Chi (60%) L'Oréal (30.3%) Osem Yinlu Foods (60%)


Günter Blobel Paul Bulcke Peter Brabeck-Letmathe Nobuyuki Idei Henri Nestlé Kaspar Villiger Eugenio Minvielle Lagos


Nestea European Championship Tour Nestlé boycott Nestlé Invitational Nestlé Rowntree F.C. Nestlé Smarties Book Prize Nestlé Tower Toll House cookies International Code of Marketing of Breast-milk Substitutes Nescafé Basement

1 Currently manufactured by General Mills in the United States and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. 2 Brand owned by General Mills; US and Canadian production rights controlled by Nestlé under license. 3 US production rights owned by The Hershey Company. 4 Canadian production rights owned by The Hershey Company. 5 US rights and production owned by Smarties Candy Company, with a different product. 6 US rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. 7 Produced by Cereal Partners, branded as Nestlé. 8 Produced by Cereal Partners, and Branded Nestlé in The United Kingdom, and Ireland. Produced by Post Foods, elsewhere. 9 Philippine production rights owned by Alaska Milk Corporation. 10 Used only in Indonesia, Thailand, and Cambodia. 11 Used only in the Philippines. 12 Used only in Brazil.

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