was a Japanese video game developer and publisher headquartered in

Shibuya, Tokyo Shibuya (渋谷区 ''Shibuya-ku'') is a special ward in Tokyo, Japan. As a major commercial and finance center, it houses two of the busiest railway stations in the world, Shinjuku Station (southern half) and Shibuya Station. As of April 1, ...

. It was founded in 2007 as a venture between

Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...

and

Bandai Namco Holdings also known as the Bandai Namco Group and generally Bandai Namco, is a Japanese multinational holding company, production enterprise and entertainment conglomerate headquartered in Minato, Tokyo, formed from the merger of Bandai and Namco on ...

. The aim of the company is to "help take share from Microsoft Corp. and Nintendo Co." Sony hopes that the company will make up for the losses it made during quarter two of its financial year. 'Father of the PlayStation'

Ken Kutaragi is a Japanese engineering technologist and businessman. He is the former chairman and CEO of Sony Interactive Entertainment (SIE), the video game division of Sony Corporation, and current president and CEO of Cyber AI Entertainment. He is known ...

was announced as CEO.

held 51% of the company, and

held 49%. The company planned to use Sony's

Cell microprocessor Cell is a multi-core microprocessor microarchitecture that combines a general-purpose PowerPC core of modest performance with streamlined coprocessing elements which greatly accelerate multimedia and vector processing applications, as well as m ...

, the heart of the

PlayStation 3 The PlayStation 3 (PS3) is a home video game console developed by Sony Interactive Entertainment, Sony Computer Entertainment. The successor to the PlayStation 2, it is part of the PlayStation brand of consoles. It was first released on Novemb ...

, for PlayStation 3 games and games for

mobile phones A mobile phone, cellular phone, cell phone, cellphone, handphone, hand phone or pocket phone, sometimes shortened to simply mobile, cell, or just phone, is a portable telephone that can make and receive calls over a radio frequency link while ...

and

personal computers A personal computer (PC) is a multi-purpose microcomputer whose size, capabilities, and price make it feasible for individual use. Personal computers are intended to be operated directly by an end user, rather than by a computer expert or tec ...

. Its only video game project was a ''

Ridge Racer is a racing video game series developed and published for arcade systems and home game consoles by Bandai Namco Entertainment, formerly Namco. The first game, ''Ridge Racer'' (1993), was originally released in arcades for the Namco System 22 ha ...

'' game for the

PlayStation Vita The PlayStation Vita (PS Vita, or Vita) is a handheld video game console developed and marketed by Sony Interactive Entertainment. It was first released in Japan on December 17, 2011, and in North America, Europe, and other international terri ...

Notes

References

External links

Cellius web site
Video game companies of Japan Sony Interactive Entertainment Video game development companies Japanese companies established in 2007 Video game companies established in 2007 Video game companies disestablished in 2012 Japanese companies disestablished in 2012 Former Bandai Namco Holdings subsidiaries Cell BE architecture Software companies based in Tokyo Shibuya Defunct video game companies of Japan Joint ventures {{Japan-videogame-company-stub