Ceccato was an Italian motorcycle manufacturer founded in 1947 by a
former pharmacist, Pietro Ceccato, who was passionate about both
engines and innovative management ideas, such as making process
changes using input invited from employees. For the motorcycle
List of Italian companies List of motorcycle manufacturers
^ Giulio, Decio; Carugati, Decio G. R.; Sadleir, Richard (2001),
Ducati: Design and Emotion, MotorBooks/MBI Publishing Company,
p. 37, ISBN 978-0-7603-1199-8, Marco Mussetti picks up the
story: [...] They were jealous of Taglioni, who had designed and built
a fine 75cc racing bike with the help of his pupils at a Technical
Institute and then ceded the design to the Ceccato company.' Taglioni
turned over his 75cc bike to the most determined entrepreneur of the
day. 'Pietro Ceccato,' notes Marta Boneschi in 'Poveri ma belli,'
"began his career as a pharmacist but was then swept away by his
passion for engines. He was one of those people who don't stop at a
new plant, new products and new markets. He wanted to go further and
pioneer new methods of management. In 1953 his engineering works at
Alte Montecchio on the outskirts of Vicenca manufactured bicycles,
motorbikes, compressors, gas cylinders and plant for service stations.
He had about 600 employees, who managed to save 14 million man-hours
in one year by contributing ideas for saving time, money and labor.
Ever since the firm launched the slogan 'Use your head to produce'
everyone would lend a hand, testifies the foreman Gentilin. 'No one
had ever asked me to say what I thought about my job. Then one day,
they did ask, so I suggested a new way o painting the bikes.' An
interesting demonstration of the way entrepreneurial enthusiasm can
help boost the firm's output.
^ Tragatsch, Erwin (1964), "Ceccato", The world's motorcycles,
1894-1963: a record of 70 years of motorcycle production, Temple
Press, p. 33, I 1950 to date. 1. S.p.a. Ceccato, Montecchio
Maggiore, Vicenza. 2. Ceccato & Co., S.p.a., Alte Ceccato,
Vicenza. Famous for their excellent lightweight machines, Ceccato
concentrates on the production of 48-, 75-, 98-, 125- and 150-c.c.
two-strokes and o.h.v. singles. Some years ago the range included also
75-, 98-, and 125-c.c. o.h.c. versions.
^ "Fabio Taglioni", Men who made history,
Sheldon's European Motorcycle Universe Ceccato Motorcycles
Antique motor scooters and classic vintage motorcycles 1952 Ceccato
v t e
Major and notable Italian motorcycle marques
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