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The Rudolph Wurlitzer Company, usually referred to as simply Wurlitzer, is an American company started in
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in 1853 by German immigrant (Franz) Rudolph Wurlitzer. The company initially imported stringed, woodwind and brass instruments from Germany for resale in the United States. Wurlitzer enjoyed initial success, largely due to defense contracts to provide musical instruments to the U.S. military. In 1880, the company began manufacturing pianos and eventually relocated to North Tonawanda, New York. It quickly expanded to make
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,
orchestrion Orchestrion is a generic name for a machine that plays music and is designed to sound like an orchestra or band. Orchestrions may be operated by means of a large pinned cylinder or by a music roll and less commonly book music. The sound is ...
s, player pianos and pipe or
theatre organs A theatre organ (also known as a theater organ, or, especially in the United Kingdom, a cinema organ) is a type of pipe organ developed to accompany silent films, from the 1900s to the 1920s. Theatre organs have horseshoe-shaped arrangements o ...
popular in theatres during the days of silent movies. Wurlitzer is most known for their production of entry level pianos. During the 1960s, they manufactured Spinet, Console, Studio and Grand Pianos. Over time, Wurlitzer acquired a number of other companies which made a variety of loosely related products, including kitchen appliances, carnival rides, player piano rolls and radios. Wurlitzer also operated a chain of retail stores where the company's products were sold. As technology evolved, Wurlitzer began producing electric pianos, electronic organs and jukeboxes, and it eventually became known more for jukeboxes and vending machines, which are still made by Wurlitzer, rather than for actual musical instruments. Wurlitzer's jukebox operations were sold and moved to Germany in 1973. The Wurlitzer piano and organ brands and U.S. manufacturing facilities were acquired by the Baldwin Piano & Organ Co. (commonly called the Baldwin Piano Company) in 1988, and most piano manufacturing moved overseas. The Baldwin Co., including its Wurlitzer assets, was subsequently acquired by the
Gibson Guitar Corporation Gibson Brands, Inc. (formerly Gibson Guitar Corporation) is an American manufacturer of guitars, other musical instruments, and professional audio equipment from Kalamazoo, Michigan, and now based in Nashville, Tennessee. The company was form ...
in about 1996. Ten years later, Gibson acquired Deutsche Wurlitzer and the Wurlitzer Jukebox and Vending Electronics trademarks, briefly reuniting Wurlitzer's best-known products under a single corporate banner in 2006. Baldwin ceased making Wurlitzer-brand pianos in 2009. Vending machines are still manufactured in Germany using the Wurlitzer name under Gibson ownership. The company ceased manufacturing jukeboxes in 2013, but still sells replacement parts. The Rembert Wurlitzer Co., Wurlitzer's rare and historic stringed instrument department, was independently directed by Rudolph Wurlitzer's grandson, Rembert Wurlitzer (1904–1963), from 1948 until his death in 1963. Rembert's shop on 42nd Street in
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was a leading international center for rare and historic string instruments.


History

Franz Rudolph Wurlitzer (1831–1914), an immigrant from Schöneck, Saxony, founded the Wurlitzer Company in
Cincinnati Cincinnati ( ) is a city in the U.S. state of Ohio and the county seat of Hamilton County. Settled in 1788, the city is located at the northern side of the confluence of the Licking and Ohio rivers, the latter of which marks the state line w ...
in 1853. His sons Howard, Rudolph and Farny successively directed the company after his death. The company initially imported musical instruments from the Wurlitzer family in Germany for resale in the United States. Wurlitzer was an early American defense contractor, being a major supplier of musical instruments to the U.S. military during the American Civil War and Spanish–American War. In 1880, Wurlitzer started manufacturing its own pianos, which the company sold through its retail outlets in Chicago. In 1896, Wurlitzer manufactured its first coin-operated pianos. In the late 1800s, fairs were popular. As crowds grew and mechanical rides began to appear, there was a need for louder music. The fairground organ was developed. Eugene de Kleist of North Tonawanda, New York, was an early builder of such organs (also called " barrel organs") for use in carousels. Wurlitzer bought an interest in de Kleist's North Tonawanda Barrel Organ Factory in 1897. In 1909, Wurlitzer bought the entire operation, and he moved all Wurlitzer manufacturing from Ohio to New York. In 1909, the company began making innovative automatic harps that were more durable than European prototypes, and from 1924 to the 1930s, eight models were available. The ''"Mighty Wurlitzer"''  theatre organ was introduced in late 1910 and became Wurlitzer's most famous product. Wurlitzer theatre organs are installed around the world in theatres, museums, churches and private residences. With the onset of
World War I World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was List of wars and anthropogenic disasters by death toll, one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, ...
, imports from Germany became problematic, and Wurlitzer found it necessary to increase manufacturing in the US. In the early 1930s, Wurlitzer built a new, state-of-the-art manufacturing and marketing facility in North Tonawanda, complete with employee recreation areas, showers and a cafeteria. It had two landscaped avenues which fanned out over the area in front of the factory, creating a park and parkway setting off of Niagara Falls Boulevard. Some tree and lamp post installations, laid diagonal, remain to mark these roads. The growing company held its first annual Convention of associated businesses in
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at the Statler Hotel in September of 1937, complete with a three day program of events and a parade. The surviving complex, particularly the central front tower building and main entrance hall, is now a National Historic Landmark. Wurlitzer abandoned production of nickelodeons but continued to manufacture the music rolls for player piano music through a wholly owned subsidiary called the Endless Roll Music Company. Wurlitzer also assumed production of Lyric brand radios from the All American Mohawk Radio Company in Chicago. Lyric radios were a high-end console radio, which retailed for as much as $425 in 1929 (approximately $5,800 in 2014 dollars). In addition to business acquisitions, Wurlitzer entered into several joint ventures with James Armitage, George Herschell, and other businessmen from the area. He constructed a separate plant at Goundry and Oliver Streets in downtown North Tonawanda specializing in short production runs to manufacture organs and hurdy-gurdies for amusement parks, circuses, roller rinks and carnival midways. Amusement rides, particularly
carousel A carousel or carrousel (mainly North American English), merry-go-round (international), roundabout (British English), or hurdy-gurdy (an old term in Australian English, in SA) is a type of amusement ride consisting of a rotating circular pl ...
s, were assembled at the facility. Circa 1933, the Wurlitzer name gradually became more associated with jukeboxes than with musical instruments. In 1942, organ production at the North Tonawanda factory ceased and production was shifted to the manufacture of bomb proximity fuses for
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
. After the war, normal production efforts resumed but with more focus on radios, jukeboxes and small electronic organs for private homes. The Rivera Theatre, also in North Tonawanda, possesses one of these historic organs as well as Shea's Performing Arts Center in Buffalo, New York. Among Wurlitzer's electronic instruments, beginning with
electrostatic reed organ An electric organ, also known as electronic organ, is an electronic keyboard instrument which was derived from the harmonium, pipe organ and theatre organ. Originally designed to imitate their sound, or orchestral sounds, it has since developed ...
s in 1947, the most important have been the fully electronic organs, especially the two-manual-and-pedals spinet type (from 1971 with synthesizer features) for domestic use. In the mid-1950s, Wurlitzer began manufacturing portable electric pianos. Rembert Wurlitzer (1904–1963) independently directed the firm's violin department from 1949 until his death in 1963, building it into a leading international center for rare string instruments. In the 1960s, Wurlitzer ventured into new instrument markets. In 1964, Wurlitzer bought the rights, registered trademarks, copyrights, patents, engineering records and factory of the Henry C. Martin Band Instrument Company, which manufactured brass wind instruments in Elkhart, Indiana (not to be confused with the C.F. Martin & Company guitar maker). In 1967, Wurlitzer entered the guitar market as the sole distributor of Holman-Woodell guitars, which were originally sold under the Wurlitzer brand (see Electric guitars, below). Wurlitzer then switched to an Italian guitar maker, Welson, before abandoning guitar sales altogether in 1969. While original Wurlitzer jukeboxes sold well, technology soon outpaced Wurlitzer. By the 1950s, other companies dominated the jukebox market. Wurlitzer sold its Martin rights to LeBlanc in 1971, to focus on its core markets with pianos and jukeboxes. In 1973, Wurlitzer sold its jukebox brand to a German company and closed the North Tonawanda factory. The former Wurlitzer complex today hosts a business park, contractors' supply store, storage, offices, restaurants and a Platter's Chocolate factory. Piano and organ manufacturing continued in
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and
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factories for several years. The Baldwin Piano Company purchased Wurlitzer's piano-making assets and brand in 1988. Subsequently, the
Gibson Guitar Corporation Gibson Brands, Inc. (formerly Gibson Guitar Corporation) is an American manufacturer of guitars, other musical instruments, and professional audio equipment from Kalamazoo, Michigan, and now based in Nashville, Tennessee. The company was form ...
acquired Baldwin and operated it as a wholly owned subsidiary. Meanwhile, Gibson acquired Deutsche Wurlitzer Jukebox and Electronics Vending brand in 2006, briefly bringing the primary Wurlitzer product lines back under one owner. However, Baldwin stopped using the Wurlitzer name on pianos by the end of 2009. Gibson now uses the Wurlitzer brand name exclusively for jukeboxes and vending machines. Wurlitzer continues to manufacture jukeboxes and vending machines at its factory in Hullhorst, Germany. Wurlitzer headquarters are located in Hullhorst, and it has distribution and sales offices in Gurnee, Illinois and Oxfordshire, England.


Products


Acoustic pianos

Beginning in about 1880, Wurlitzer built a full line of upright and grand pianos. In 1914, Wurlitzer became the sole distributor of Melville Clark Pianos and in 1919 acquired the Melville Clark company. Wurlitzer continued to manufacture pianos at the Clark factory in DeKalb, Illinois under the Melville Clark name. Other brands which have been manufactured by Wurlitzer are Apollo, De Kalb, Julius Bauer, Farney, Kingston, Kurtzman, Merrium, Schaff Bros. and Underwood. Wurlitzer excelled in piano design. It developed the "Pentagonal Soundboard", "Tone crafted hammers", and other unique innovations to help its pianos produce a richer, fuller tone. In 1935, it was one of the first manufacturers to offer the spinet piano to the mass market. This 39-inch high piano was an instant sensation. The spinet came at an opportune time, when many Americans could not afford a full upright or grand.


Butterfly grand pianos

In the mid thirties, Wurlitzer unveiled a line of symmetrical grand pianos, or "Butterfly" grands. At this point in Wurlitzer history, all piano manufacturing was exclusively in DeKalb, Illinois. Models ranged from the Student Butterfly having 44 keys, to the 88 key Deluxe Art Deco Streamline Model 1411. Model 1411 had many innovative patented features. A quartet of raised banding around the body were actually functional sound port slots that radiate all the way around the case, allowing sound to escape the cabinet with the lids closed. The most notable feature was the symmetrical lids that opened like butterfly wings. These lids open to reveal a secondary ported removable inner lid. These lids are decoratively cut out to allow the sound to ring out via a large F hole, similar to a violin, as well as multiple radial slots along the outer edge. Another design innovation was the "Tone Amplifier". The device consists of a metal flat bar between the piano rim, running under the bass bridge to a fixed point on the soundboard, designed to bring out the tone on a smaller piano. A screw mechanism on top of the bridge allowed adjustment of the tonal output. Wurlitzer made at least three different versions of the 73 key model butterfly. Each had variations in appointments, such as legs, lyres, and sheet music stands.


Band organs

After the United States Government imposed high import tariffs on street and fairground organ importation in 1892, Wurlitzer began producing mechanical organs. Most were small barrel organs, playing from a pinned barrel and powered by either steam or cranked by hand. Many of these organs have cases finished in dark (and sometimes black) wood, with gold incised designs, not unlike those of the European manufacturers of barrel organs. As parts were not subject to import tariffs, almost all Wurlitzer band organs are copied from designs by European manufacturers. For example, the style 104 and style 105 were copied from a Gebrüder Bruder barrel organ. The style 146 was identical copied from Brüder's model 79 fairground organ, except that the side wings (portions of the façade concealing the drums) were removed. The style 157 was copied from a Gavioli special style of organ (only 2 or 3 of this style of organ are known to exist; the former organ at Dorney Park & Wildwater Kingdom was one, but it was destroyed in a fire). And, the style 165 is copied from the Gebrüder Bruder "Elite Apollo Orchester." As demand for organs grew from the fairground operators, Wurlitzer was approached by Eugene de Kleist, an-ex employee of
Limonaire Frères Limonaire Frères were an amusement ride, street organ and fairground organ builder, based in Paris, France, during the 19th and early 20th century. History 1839 to 1886 Started by the Limonaire brothers Joseph and Antoine in 1839, as piano ...
and the founder of the North Tonawanda Barrel Organ Factory. After de Kleist developed the tonophone for the company, which won a gold medal at the 1901
Pan-American Exposition The Pan-American Exposition was a World's Fair held in Buffalo, New York, United States, from May 1 through November 2, 1901. The fair occupied of land on the western edge of what is now Delaware Park, extending from Delaware Avenue to Elmwood ...
, Wurlitzer invested in his company. Wurlitzer bought de Kleist's interest in the business in 1909 and assumed operation of the North Tonawanda factory. The new company invested in new technology, resulting in the adoption of electric motors, and the music source was changed from pinned barrels to perforated paper rolls similar to a player piano roll. Some medium to larger organs such as the style 153, style 157 and style 165 have duplex roll frames, on which one roll plays while the other rewinds, allowing for continuous music. Each paper roll contained about 10 songs. During the Great Depression this was changed to 6 longer songs to save money on arranging. The only substantial changes between the Wurlitzer U.S.-made organs and the European originals they copied is that the Wurlitzer models operated on Wurlitzer's unique roll scale. These included the 41-note style 125 roll (used by styles 103, 104, 105, 106, 125, and 126), the wider 46-note 150 roll (used by styles 145, 146, 147, 148, 150, and 153), or the still wider 75-note 165 roll (used by styles 157, 163, 164, 165, 166, and 175). Due to Wurlitzer's success and domination of the market, many smaller American manufacturers adopted scales similar to Wurlitzer's. Wurlitzer abandoned production of band organs and nickelodeons in 1939 but continued to manufacture the paper music rolls through a wholly owned subsidiary called the Endless Roll Music Company. In addition to manufacturing band organs, Wurlitzer also converted band organs made by other companies to their roll scales. This generally resulted in the converted organ having an expanded musical library due to the vast amount of available Wurlitzer music rolls. However, these conversions sometimes required modifications to the organ's pipes and could permanently change the sound of the converted organ. The production of Wurlitzer organs ceased in 1939, the last organ to leave the factory being a style 165 organ in a 157 case (done because Wurlitzer had an extra 157 case remaining in the factory and the owner didn't mind the change). During the Great Depression leading up to the end of production, various cost-cutting measures were made, such as the substitution of brass horn and trumpet pipes for ones made of wood (though arguably the change from brass to wood may have been due to the shrill sound produced by the brass pipes which some people may have found unpleasant; wood pipes produced a mellower sound). Some orchestrions made by the company can be found at
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, Lincoln, New Hampshire, the Music Hall,
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, and the
Jasper Sanfilippo Jasper B. Sanfilippo, Sr. (born Gaspare Baratta Sanfilippo March 26, 1931 – January 28, 2020) was an Illinois-based businessman, industrialist and philanthropist. Early life and education Jasper Sanfilippo was born in Chicago, Illinois in Ma ...
Collection at Victorian Palace,
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.


Nickelodeons and player pianos

Wurlitzer, starting around 1900 until circa 1935 produced nickelodeon pianos, or coin pianos, which are electrically operated player pianos that take coins to operate, like a jukebox. The company produced various models of nickelodeons, such as the early Wurlitzer Mandolin Quartette – Wurlitzer's alternative to the Regina Sublima Piano. This machine has a reiterating piano with mandolin attachment along with an accompanying piano. They later introduced the Wurlitzer A.P.P. roll; a universal roll to be used on all subsequent Wurlitzer nickelodeons. Models such as the B(X), C(X), D(X) and I(X) use this roll. Wurlitzer also produced an automatic roll changer system so when a roll finished rewinding another was put on in a carousel-like system. An 'X' at the end of a model number indicates that model was fitted with a roll changer. Records indicate Wurlitzer sold player piano mechanisms to other manufacturers who installed Wurlitzer components in their own pianos and sold them under other brand names. One example is the Milner player piano company. Milner pianos were built in Cincinnati at a time consistent with Wurlitzer's presence there. Company records suggest Wurlitzer acquired the Milner company in addition to the several other companies acquired by Wurlitzer over the years, but it is possible that Milner may have simply used Wurlitzer components in their own product.


Theatre organs

Perhaps the most famous instruments Wurlitzer built were its
pipe organ The pipe organ is a musical instrument that produces sound by driving pressurized air (called ''wind'') through the organ pipes selected from a keyboard. Because each pipe produces a single pitch, the pipes are provided in sets called ''ranks' ...
s (from 1914 until 1943), which were installed in theatres, homes, churches, and other venues. These were marketed as ''The Mighty Wurlitzers''. Englishman Robert Hope-Jones, considered the inventor of the
theatre organ A theatre organ (also known as a theater organ, or, especially in the United Kingdom, a cinema organ) is a type of pipe organ developed to accompany silent films, from the 1900s to the 1920s. Theatre organs have horseshoe-shaped arrangements ...
, had developed a concept of the organ as a "one man orchestra" to accompany
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s. Hope-Jones's concept was based on two principles: * That a
pipe organ The pipe organ is a musical instrument that produces sound by driving pressurized air (called ''wind'') through the organ pipes selected from a keyboard. Because each pipe produces a single pitch, the pipes are provided in sets called ''ranks' ...
should be able to imitate the instruments of an orchestra * That the console should be detachable from the
organ Organ may refer to: Biology * Organ (biology), a part of an organism Musical instruments * Organ (music), a family of keyboard musical instruments characterized by sustained tone ** Electronic organ, an electronic keyboard instrument ** Hammond ...
. Among his sound innovations were a kind of
electro-pneumatic action The electro-pneumatic action is a control system by the mean of air pressure for pipe organs, whereby air pressure, controlled by an electric current and operated by the keys of an organ console, opens and closes valves within wind chests, allowing ...
, the '' Diaphone'' and the modern '' Tibia Clausa'' with its strong 8′ flute tone. The Tibia Clausa eventually became a staple of theater organs. Hope-Jones organs were also noted for such innovations as ''stopkeys'' instead of ''drawknobs'' and very high wind pressures of 10″–50″ to imitate orchestral instruments. He also used a system of unification, which multiplied considerably the number of stops relative to the number of ranks. Between 1887 and 1911 his company employed 112 workers at its peak, producing 246 organs. But shortly after merging his organ business with Wurlitzer, he committed suicide in 1914 in Rochester, New York, frustrated by his new association with the Wurlitzer company, it is said. Moving the business to their North Tonawanda Barrel Organ Factory, from 1914 to 1942, Wurlitzer built over 2,243 pipe organs: 30 times the rate of Hope-Jones company, and more theatre organs than the rest of the theatre organ manufacturers combined. A number were shipped overseas, with the largest export market being the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and ...
. The first of these theatre pipe organ to be shipped to the United Kingdom was dispatched from the North Tonawanda factory on 1 December 1924. It opened at its first location – The Picture House in
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, at the end of January 1925. This particular instrument (Britain's oldest Wurlitzer organ) is now located at the Congregational Church in Beer, Devon. Regular concerts and shows are hosted on the Beer Wurlitzer. The largest Wurlitzer organ originally built (in terms of pipes), was the four-
manual Manual may refer to: Instructions * User guide * Owner's manual An owner's manual (also called an instruction manual or a user guide) is an instructional book or booklet that is supplied with almost all technologically advanced consumer ...
/ 58-rank (set of pipes) instrument at
Radio City Music Hall Radio City Music Hall is an entertainment venue and theater at 1260 Avenue of the Americas, within Rockefeller Center, in the Midtown Manhattan neighborhood of New York City. Nicknamed "The Showplace of the Nation", it is the headquarters for ...
in New York City. The Music Hall instrument is actually a concert instrument, capable of playing a classical as well as non-classical repertoire. It, along with the organ at the Paramount Theatre in Denver Colorado are the only Wurlitzer installations still in use that have dual consoles. While Denver's is the typical "master-slave" system, Radio City is the only surviving original Wurlitzer installation to have two identical and completely independent consoles playing the same organ. Both instruments have been substantially altered in more recent years. 5-Manual theatre organ consoles are extremely rare, and only three were built by Wurlitzer: * Opus 1351 (28 ranks), originally installed in the Michigan Theatre, in
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. The organ was removed in 1956 and is now installed in a private residence in
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. Six additional ranks were added, to make it a 34-rank. * Opus 1587 (21 ranks), originally installed in the Marbro Theatre, in
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. It is now installed at the Providence Performing Arts Center in Rhode Island. * Opus 1942 (21 ranks), originally installed in the Paradise Theatre, in Chicago. Two other instruments presently have five-manual Wurlitzer-styled consoles, although they were not built by Wurlitzer but were either custom-built or created by combining two smaller Wurlitzer consoles: * Opus 2129, now installed in
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. Opus 2129 originally had a slave console, and the 5-manual console was created by combining the two original consoles. * Opus 1571, originally built as a 4-manual instrument; it was expanded to a 5-manual and is part of the Place de la Musique collection, at the
Jasper Sanfilippo Jasper B. Sanfilippo, Sr. (born Gaspare Baratta Sanfilippo March 26, 1931 – January 28, 2020) was an Illinois-based businessman, industrialist and philanthropist. Early life and education Jasper Sanfilippo was born in Chicago, Illinois in Ma ...
residence. The console was custom-built for this installation, and was patterned after the original Paradise Theatre 5-manual console. Wurlitzer organs still in their original locations (although perhaps altered) include: *
Alabama Theatre The Alabama Theatre is a movie palace in Birmingham, Alabama. It was built in 1927 by Paramount's Publix Theatre chain as its flagship theater for the southeastern region of the United States. Seating 2,500 people at the time, it was the larg ...
,
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* Bardavon 1869 Opera House,
Poughkeepsie, New York Poughkeepsie ( ), officially the City of Poughkeepsie, separate from the Town of Poughkeepsie around it) is a city in the U.S. state of New York. It is the county seat of Dutchess County, with a 2020 census population of 31,577. Poughkeeps ...
* Beacon Theatre,
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* Byrd Theatre,
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* California Theatre, San Bernardino, California *
The Capitol, Melbourne The Capitol is an historic theatre on Swanston Street in the central business district (CBD) of Melbourne, Victoria, Australia. Opened in 1924 as part of the Capitol House building, the art deco theatre was designed by American husband and wife ...
,
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* Castro Theatre,
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The original Castro Organ was a Robert Morton and is possibly now in Lodi, California. The second Castro Organ, installed by Richard Taylor in 1982, was removed in November 2015 because of upkeep costs and will be replaced by a pipe/digital hybrid. * Chicago Theatre,
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* Coleman Theatre,
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* Collège Claparède,
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* Orpheum Theatre,
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* Egyptian Theatre, Coos Bay, Oregon *
Fargo Theatre The Fargo Theatre is an art deco movie theater in downtown Fargo, North Dakota, United States. Construction on the building began in the fall of 1925 and the theatre opened on March 15, 1926. It was restored in 1999 to its historic appearance an ...
,
Fargo, North Dakota Fargo (Help:IPA/English, /ˈfɑɹɡoʊ/) is a city in and the county seat of Cass County, North Dakota, Cass County, North Dakota, United States. According to the 2020 United States census, 2020 census, its population was 125,990, making it the ...
* Fox Theatre,
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* Fox Theatre, St. Louis * Fox Theatre, Tucson (the original organ was sold for parts in the 1950s; a 1922 four-manual, 27 rank model was donated to the theatre, restored, and returned to service in 2019) * Gaumont Cinema, Kilburn, London * Granada Cinema,
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, London *
Grand Lake Theater The Grand Lake Theatre is a historic movie palace located at 3200 Grand Avenue and Lake Park Avenue in the Grand Lake neighborhood of Oakland, California. History The Grand Lake Theater, designed as a single auditorium theater by Architects Re ...
,
Oakland, California Oakland is the largest city and the county seat of Alameda County, California, United States. A major West Coast port, Oakland is the largest city in the East Bay region of the San Francisco Bay Area, the third largest city overall in the ...
The original "Fox Grand Lake" organ Wurlitzer removed by Dr. Bell in 1963, Ernie Wilson & Crew installed another "composite" organ in Grand Lake in 1983, since then the composite organ has been modified to present configuration. * Greenfield Theater,
Milwaukee Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County. With a population of 577,222 at the 2020 census, Milwaukee i ...
*
Kentucky Theatre The Kentucky Theatre is an historic cinema in downtown Lexington, Kentucky, United States, that first opened in October 1922. The building is currently owned by the '' Lexington-Fayette Urban County Government'' and leased to a non-profit that sh ...
,
Lexington, Kentucky Lexington is a city in Kentucky, United States that is the county seat of Fayette County. By population, it is the second-largest city in Kentucky and 57th-largest city in the United States. By land area, it is the country's 28th-largest ...
* Lincoln Theatre, Mount Vernon, Washington *
Lorain Palace Theatre In the town of Lorain, Ohio, located just west of Cleveland, the 1,720-seat Lorain Palace Theatre first opened in 1928. It was the first motion picture theater in Ohio to show a talking motion picture. The opening night film, and first talk ...
, Lorain, Ohio * Meyer Theatre,
Green Bay, Wisconsin Green Bay is a city in the U.S. state of Wisconsin. The county seat of Brown County, it is at the head of Green Bay (known locally as "the bay of Green Bay"), a sub-basin of Lake Michigan, at the mouth of the Fox River. It is above sea le ...
* Mount Baker Theatre, Bellingham, Washington * New Gallery, London * Old Town Music Hall,
El Segundo, California El Segundo ( , ; ) is a city in Los Angeles County, California, United States. Located on Santa Monica Bay, it was incorporated on January 18, 1917, and is part of the South Bay Cities Council of Governments. The population was 16,731 as of the ...
*
Opera House An opera house is a theatre building used for performances of opera. It usually includes a stage, an orchestra pit, audience seating, and backstage facilities for costumes and building sets. While some venues are constructed specifically fo ...
,
Blackpool Blackpool is a seaside resort in Lancashire, England. Located on the northwest coast of England, it is the main settlement within the borough also called Blackpool. The town is by the Irish Sea, between the Ribble and Wyre rivers, and is ...
– The last Wurlitzer shipped to the UK from the Wurlitzer Factory. * Orpheum Theatre,
Memphis, Tennessee Memphis is a city in the U.S. state of Tennessee. It is the seat of Shelby County in the southwest part of the state; it is situated along the Mississippi River. With a population of 633,104 at the 2020 U.S. census, Memphis is the second-mo ...
* Orpheum Theatre,
Sioux City, Iowa Sioux City () is a city in Woodbury and Plymouth counties in the northwestern part of the U.S. state of Iowa. The population was 85,797 in the 2020 census, making it the fourth-largest city in Iowa. The bulk of the city is in Woodbury County ...
* The Orpheum,
Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the most populous city in the province, the 2021 Canadian census recorded 662,248 people in the city, up from 631,486 in 2016. ...
* Paramount Theatre,
Brooklyn Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...
, now LIU Schwartz Athletic Center * Paramount Theatre,
Cedar Rapids Cedar Rapids () is the second-largest city in Iowa, United States and is the county seat of Linn County. The city lies on both banks of the Cedar River, north of Iowa City and northeast of Des Moines, the state's capital and largest city. I ...
* Denver Paramount Theatre,
Denver Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the Unit ...
* Paramount Theatre,
Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest region o ...
* Plaza Theatre,
El Paso, Texas El Paso (; "the pass") is a city in and the seat of El Paso County in the western corner of the U.S. state of Texas. The 2020 population of the city from the U.S. Census Bureau was 678,815, making it the 23rd-largest city in the U.S., the ...
* Providence Performing Arts Center,
Providence, Rhode Island Providence is the capital and most populous city of the U.S. state of Rhode Island. One of the oldest cities in New England, it was founded in 1636 by Roger Williams, a Reformed Baptist theologian and religious exile from the Massachusetts ...
*
Radio City Music Hall Radio City Music Hall is an entertainment venue and theater at 1260 Avenue of the Americas, within Rockefeller Center, in the Midtown Manhattan neighborhood of New York City. Nicknamed "The Showplace of the Nation", it is the headquarters for ...
, New York City * Riviera Theatre, North Tonawanda, New York * Samuel S. Fleisher Art Memorial,
Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Since ...
* SIFF Cinema Egyptian, Seattle * Shea's Theatre,
Buffalo, New York Buffalo is the second-largest city in the U.S. state of New York (behind only New York City) and the seat of Erie County. It is at the eastern end of Lake Erie, at the head of the Niagara River, and is across the Canadian border from Sou ...
*
Stadium Theatre The Stadium Theatre Performing Arts Centre & Conservatory is a historic movie theater and concert venue and commercial building at 28 Monument Square in Woonsocket, Rhode Island. The complex consists of two connected sections, one housing the th ...
,
Woonsocket, Rhode Island Woonsocket ( ), is a city in Providence County, Rhode Island, United States. The population was 43,240 at the 2020 census, making it the sixth largest city in the state. Being Rhode Island's northernmost city, Woonsocket lies directly south of ...
* Stanford Theatre,
Palo Alto, California Palo Alto (; Spanish for "tall stick") is a charter city in the northwestern corner of Santa Clara County, California, United States, in the San Francisco Bay Area, named after a coastal redwood tree known as El Palo Alto. The city was es ...
(Possibly not an original installation) * Tampa Theatre,
Tampa, Florida Tampa () is a city on the Gulf Coast of the U.S. state of Florida. The city's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and the seat of Hillsborough ...
*
Tennessee Theatre The Tennessee Theatre is a movie palace in downtown Knoxville, Tennessee. The theater was built in 1928 in the 1908 Burwell Building, considered Knoxville's first skyscraper. The theater and Burwell Building were added to the National Registe ...
,
Knoxville, Tennessee Knoxville is a city in and the county seat of Knox County in the U.S. state of Tennessee. As of the 2020 United States census, Knoxville's population was 190,740, making it the largest city in the East Tennessee Grand Division and the stat ...
* Tivoli Theatre,
Chattanooga, Tennessee Chattanooga ( ) is a city in and the county seat of Hamilton County, Tennessee, United States. Located along the Tennessee River bordering Georgia, it also extends into Marion County on its western end. With a population of 181,099 in 2020 ...
* Tower Ballroom, Blackpool *
Tuschinski Theatre The Koninklijk Theater Tuschinski (English: Royal Theater Tuschinski) is a movie theatre in Amsterdam, Netherlands, near Rembrandtplein. History The theater was founded by Abraham Tuschinski, together with his brothers-in-law Hermann Gerschta ...
,
Amsterdam Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the capital and most populous city of the Netherlands, with The Hague being the seat of government. It has a population of 907,976 within the city proper, 1,558,755 in the urban ar ...
* Virginia Theatre,
Champaign, Illinois Champaign ( ) is a city in Champaign County, Illinois, United States. The population was 88,302 at the 2020 census. It is the tenth-most populous municipality in Illinois and the fourth most populous city in Illinois outside the Chicago metrop ...
* Weinberg Center,
Frederick, Maryland Frederick is a city in and the county seat of Frederick County, Maryland. It is part of the Baltimore–Washington Metropolitan Area. Frederick has long been an important crossroads, located at the intersection of a major north–south Native ...
Another example of the large-scale Mighty Wurlitzer can be found in the
Berlin Musical Instrument Museum The Berlin Musical Instrument Museum (german: Musikinstrumenten-Museum Berlin) is located at the Kulturforum on Tiergartenstraße in Berlin, Germany. The museum holds over 3,500 musical instruments from the 16th century onward and is one of th ...
. Werner Ferdinand von Siemens purchased the large four-manual, 16-rank Mighty Wurlitzer Style 250 special in 1929 and installed it in the Siemens Concert Hall in August of that year. At the end of
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
the organ and the concert hall became property of the German government. The Mighty Wurlitzer survived the war, but was seriously damaged in 1962 by a fire caused by a careless cigarette. From February to December 1963 Marvin E. Merchant, a U.S. soldier stationed in Berlin, repaired the organ at his own expense. In 1982, the government gave the instrument to the Staatliches Institut für Musikforschung Preußischer Kulturbesitz. Eberhard Friedrich Walcker GmbH & Co. completely restored and installed it in the museum in 1984 where it remains today and is played every Saturday at noon. In 1955, a group of enthusiasts met in the dining room of
Richard Simonton Richard Simonton (1915–1979), also known under the pseudonym Doug Malloy, was a Hollywood businessman and entrepreneur, known for his involvement in the Hollywood community, his rescue of the steamboat '' Delta Queen'', his work in preserving th ...
, an early investor of
Muzak Muzak is an American brand of background music played in retail stores and other public establishments. The name has been in use since 1934, and has been owned by a division or subsidiary of one or another company ever since. In 1981, Westingh ...
and formed the ''American Theatre Organ Enthusiasts'' (ATOE) to preserve remaining theatre organs, including those by other builders, such as Morton, Möller, Kimball,
Marr and Colton The Marr & Colton Company was a producer of theater pipe organs, located in Warsaw, New York. The firm was founded by David Jackson Marr and John J. Colton. The company built between 500 and 600 organs for theatres, churches, auditoriums, radio sta ...
, Barton, and
Kilgen Kilgen was a prominent American builder of organs which was in business from the mid-19th to the mid-20th century. History The Kilgen family The Kilgen family's history of organ making supposedly dates to the 17th century, when Sebastian Kilge ...
. The ATOE is now known as the American Theatre Organ Society (ATOS). A similar society formed in the UK in 1952 known as the
Cinema Organ Society The Cinema Organ Society (COS) was founded in 1952 by Hubert Selby and Tony Moss for those interested in organ music as entertainment. The aim of the society is to preserve and promote the presentation of these wonderful instruments for the enjoy ...
.


Wurlitzer Style Designations

from ''The Wurlitzer Pipe Organ, an illustrated history'' by David L. Junchen, edited by Jeff Weiler


Jukeboxes

The Wurlitzer was the iconic jukebox of the
Big Band A big band or jazz orchestra is a type of musical ensemble of jazz music that usually consists of ten or more musicians with four sections: saxophones, trumpets, trombones, and a rhythm section. Big bands originated during the early 1910s ...
era, to the extent that Wurlitzer came in some places to be a generic name for any jukebox. (In Hungarian, "wurlitzer" still means "jukebox", for example – despite Hungarian only using the letter W for words of foreign origin). Wurlitzer's success was due to a first rate marketing department (headed by future
Indiana Indiana () is a U.S. state in the Midwestern United States. It is the 38th-largest by area and the 17th-most populous of the 50 States. Its capital and largest city is Indianapolis. Indiana was admitted to the United States as the 19th ...
Senator
Homer Capehart Homer Earl Capehart (June 6, 1897 – September 3, 1979) was an American businessman and politician from Indiana. After serving in the United States Army during World War I, he became involved in the manufacture of record players and other produ ...
), the reliable Simplex record changer, and the designs of engineer Paul Fuller who created many cabinet styles in the "light-up" design idiom. Another significant factor contributing to Wurlitzer's success was the end of Prohibition in 1933 and the resulting increase in the market for coin-operated music machines in bars and dance halls. Wurlitzer's original jukeboxes played only ten 78-rpm records, one side only, later expanded to 24. With the advent of smaller 45 rpm records, Wurlitzer was beat to the punch by Seeburg mechanisms which could play both sides of 50 different records, yielding 100 song choices. Although Wurlitzer ceded the crown of industry leader to rival Seeburg in the 1950s, Fuller's designs are so emblematic of jukeboxes in general that 1940s era Wurlitzers are often used to invoke the Rock n' Roll period in films and television. Wurlitzer struggled on for 20 years or so and made one final effort to keep its jukebox business viable with a nostalgic 1971 model called the "1050." The model didn't sell well and only 1,600 units were produced. The jukebox line was sold to a German company in 1973. Already in 1960 Wurlitzer founded a wholly owned subsidiary in Hullhorst, Germany, the DEUTSCHE WURLITZER GMBH, which was building electronic organs, vending machines, mostly cigarette vendors, and jukeboxes for the European market. Deutsche Wurlitzer was at that time a major factor in Europe for vending machines and coin-operated phonographs, the internal word for jukeboxes. In 1974 when Wurlitzer in the US ceased to build jukeboxes, Deutsche Wurlitzer continued and served the European markets and partly also the USA by own distributors. Deutsche Wurlitzer GmbH was sold in 1985 to the Australian "Nelson Group of Companies, based in Sydney, NSW, Australia. As it is said below Gibson Guitar Corporation bought Deutsche Wurlitzer by acquiring Baldwin Piano Company, who bought the US Wurlitzer company before. The Australian owned German company continued to manufacture vending machines and jukeboxes and was acquired by Gibson Guitar around 2008. Reason was, that the major shareholder of the Gibson Group would not like the German company to have the right to use the WURLITZER name and logo. 2013 Deutsche Wurlitzer went out of business and the remaining part was sold to German investors. A try to continue with products and a new name was not successful. Jukeboxes bearing the Wurlitzer name were in production until the company ceased manufacturing in 2013. The Gibson Guitar Corporation acquired the German jukebox and vending machine manufacturer that made them in 2006. The more recent models are able to play CDs.


Electric pianos

From 1955 to 1982 the company also produced the Wurlitzer electric piano series, an electrically amplified piano variant.


Electric guitars

In 1966, music store owner Howard Holman used his contacts at the Martin Band Instrument Company, owned by Wurlitzer at that time, to convince Wurlitzer to distribute a line of electric guitars manufactured by Holman's start-up company in Kansas. Wurlitzer became the sole distributor of guitars made by the Holman-Woodell Company of Neodesha, Kansas. The guitar labels reflected Wurlitzer's Elkhart, Indiana, location, but with the exception of a handful of prototypes made above Holman's music store in Independence, Kansas, the guitars themselves were built in a small two-story building on Main Street in Neodesha. Three models were available: the Cougar, Wildcat and Gemini, all of which were functionally similar but featured different body shapes. The majority of the Kansas-made instruments were six-string guitars, with only a handful of basses being manufactured. Distinguishing features of the first Wurlitzer branded guitars are the "W"-shaped cut-out in the tremolo mounting plate and the Rock/Jazz selection rocker switch above each pick-up. Another feature of the earliest Wurlitzer electrics was that they were wired for stereo output. In 1967, Wurlitzer ceased its affiliation with the Holman-Woodell Company, possibly due to problems with the finish on Holman-Woodell guitars which resulted in many instruments being returned to the factory. Beginning in 1967, Wurlitzer-branded guitars were manufactured by Welson in Italy, and the Wurlitzer line expanded to include semi-hollow body electric as well as acoustic guitars. Wurlitzer continued to distribute Welson-made guitars under the Wurlitzer name until 1969 when Wurlitzer stopped selling guitars under its own brand name.


See also

; Organs & keyboards *
Theatre organ A theatre organ (also known as a theater organ, or, especially in the United Kingdom, a cinema organ) is a type of pipe organ developed to accompany silent films, from the 1900s to the 1920s. Theatre organs have horseshoe-shaped arrangements ...
** Robert Hope-Jones **
Wurlitzers in the United Kingdom A number of Wurlitzer theatre organs were imported and installed in the United Kingdom in the period from 1925 to just before the Second World War (1939–45). The first Wurlitzer theatre organ shipped to the UK was dispatched on 1 December 192 ...
* Band organ ** North Tonawanda Barrel Organ Factory ** List of Wurlitzer Band Organs * Electrostatic musical instrument ** Orgatron (electrostatic reed organ) **
Wurlitzer electric piano The Wurlitzer electronic piano is an electric piano manufactured and marketed by Wurlitzer from the mid-1950s to mid-1980s. Sound is generated by striking a metal reed with a hammer, which induces an electric current in a pickup. It is concept ...
; String instruments * Electric guitar * Rembert Wurlitzer Co. (string instruments) ; others * Jukebox **
Homer E. Capehart Homer Earl Capehart (June 6, 1897 – September 3, 1979) was an American businessman and politician from Indiana. After serving in the United States Army during World War I, he became involved in the manufacture of record players and other pro ...
* Drum machine ; Current owner *
Gibson Guitar Corporation Gibson Brands, Inc. (formerly Gibson Guitar Corporation) is an American manufacturer of guitars, other musical instruments, and professional audio equipment from Kalamazoo, Michigan, and now based in Nashville, Tennessee. The company was form ...
** Baldwin Piano Company


References


External links

; Official sites
Wurlitzer Jukeboxes

Deutsche-Wurlitzer USA
; Archive sites
Wurlitzer Band Organs

Wurlitzer Guitar history

Wurlitzer Butterfly Piano Registry Project
; Directory search
Wurlitzer
at the Open Directory Project {{Authority control Manufacturing companies based in Cincinnati Musical instrument manufacturing companies of the United States North Tonawanda, New York 1853 establishments in Ohio Manufacturing companies established in 1853 1988 mergers and acquisitions