Promotion and marketing communications
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Promotion may refer to:


Marketing

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Promotion (marketing) In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive ...
, one of the four marketing mix elements, comprising any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue **
Advertising campaign An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and conc ...
, a promotional campaign **
Film promotion Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution. Sometimes called the press junket or film junket, film promotion generally includes press re ...
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Promotional recording A promotional recording, or promo, or plug copy, is an audio or video recording distributed free, usually in order to promote a recording that is or soon will be commercially available. Promos are normally sent directly to broadcasters, such as ...
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Radio promotion Radio promotion is the division of a record company which is charged with placing songs on the radio. They maintain relationships with program directors at radio stations and attempt to persuade them to play singles to promote the sale of recordi ...


Status or progress

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Promotion (chess) In chess, promotion is the replacement of a pawn with a new piece when the pawn is moved to its last . The player replaces the pawn immediately with a queen, rook, bishop, or knight of the same . The new piece does not have to be a previously c ...
, when a pawn reaches the eighth rank *
Promotion (Germany) A doctorate (from Latin ''docere'', "to teach"), doctor's degree (from Latin ''doctor'', "teacher"), or doctoral degree is an academic degree awarded by universities and some other educational institutions, derived from the ancient formalism ''li ...
, the German term for the doctoral degree *
Promotion (rank) A promotion is the advancement of an employee's rank or position in an organizational hierarchy system. Promotion may be an employee's reward for good performance, i.e., positive appraisal. Before a company promotes an employee to a particular ...
, the advancement of an employee's rank or position in an organizational hierarchy system *
Promotion and relegation In sports leagues, promotion and relegation is a process where teams are transferred between multiple divisions based on their performance for the completed season. Leagues that use promotion and relegation systems are often called open leagues ...
, in sports leagues, is a process where some teams are transferred between multiple divisions based on their performance for the completed season


Arts, entertainment, and media

* ''Promotion'' (film), a 2013 Bengali film directed by Snehasish Chakraborty * "The Promotion" (''The Office'' episode) * ''
The Promotion ''The Promotion'' is a 2008 American comedy film written and directed by Steven Conrad. A look at the quest for the American Dream, it focuses on two grocery store managers vying for a promotion. The film premiered at South by Southwest in Mar ...
'', a 2008 film


Other uses

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ProMotion Promotion may refer to: Marketing * Promotion (marketing), one of the four marketing mix elements, comprising any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or i ...
, a display feature on
iPad The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc., Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, ...
“Pro” models starting with iPad Pro (10.5-inch) and (12.9-inch, 2nd generation), iPhone “Pro” models starting with iPhone 13 Pro and MacBook “Pro” models starting with MacBook Pro M1 (14 and 16-inch, 2021) *
Professional wrestling promotion A professional wrestling promotion is a company or business that regularly performs shows involving professional wrestling that has little relationship to the rules of the amateur olympic form. "Promotion" also describes a role which entails mana ...
(also federation or fed), a company or business that regularly performs shows involving professional wrestling, or a role which entails management, advertising, and logistics of running a wrestling event (see promoter) * Promotion or trump promotion; see
Glossary of contract bridge terms These terms are used in contract bridge, using duplicate or rubber scoring. Some of them are also used in whist, bid whist, the obsolete game auction bridge, and other trick-taking games. This glossary supplements the Glossary of card game terms ...


See also

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Demotion A demotion is a compulsory reduction in an employee's rank or job title within the organizational hierarchy of a company, public service department, or other body. A demotion may also lead to the loss of other privileges associated with a more s ...
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Promoter (entertainment) A promoter works with event production and entertainment industries to promote their productions, including in music and sports. Promoters are individuals or organizations engaged in the business of marketing and promoting live, or pay-per-view ...
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