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Castrol
Castrol
Technology Centre, Pangbourne, Berkshire, UK BP Lubricants, Wayne, New Jersey Castrol
Castrol
Industrial North America, Naperville, IL

Key people

Mandhir Singh (CEO, 2016–present), Paul Waterman
Paul Waterman
2013–2016

Products Oil Petroleum Petrochemical Lubricant

Parent BP

Website www.castrol.com

Castrol
Castrol
is a British global brand of industrial and automotive lubricants offering a wide range of oils, greases and similar products for most lubrication applications. The Wakefield Oil Company was founded by Charles Cheers Wakefield in 1899. The brand "Castrol" originated after researchers added castor oil to their lubricant formulations.[1] In 1966, Castrol
Castrol
was acquired by Scottish company Burmah Oil, which was renamed Burmah-Castrol. Burmah- Castrol
Castrol
was purchased by London-based multinational BP in 2000.

Contents

1 Sponsorship

1.1 Motorsport 1.2 American football 1.3 Cricket 1.4 Rugby Union

2 Advertising 3 References 4 External links

Sponsorship[edit] Motorsport[edit]

A Castrol
Castrol
sponsored NASCAR Canadian Tire Series
NASCAR Canadian Tire Series
(formerly CASCAR) Dodge Charger

Castrol
Castrol
has signed with Gaunt Brothers Racing to run the 96 Toyota with DJ Kennington in the Monster Energy NASCAR Cup Series in the 4 superspeedway races at Daytona International Speedway and Talladega Superspeedway[2] The brand has been involved in Formula One
Formula One
for many years, supplying to a number of teams, including McLaren (1979–1980 and 2017), Williams (1997–2005), Team Lotus
Team Lotus
(1992–1993), Brabham (1983–1984), Jaguar (2000–2004), Renault (2017–present) and Walter Wolf Racing.[3] Castrol
Castrol
have signed up with Renault F1 to supply fuel and lubricants for the 2017 F1 world championship. McLaren are expected to announce a similar deal with Castrol
Castrol
in the coming weeks. Castrol
Castrol
has sponsored the Ford World Rally Team
Ford World Rally Team
and M-Sport
M-Sport
in the World Rally Championship since 2003, and the Chip Ganassi Racing
Chip Ganassi Racing
Ford GT
Ford GT
factory team since 2016. It has also sponsored Volkswagen Motorsport
Volkswagen Motorsport
activities in the Dakar Rally
Dakar Rally
and later the World Rally Championship
World Rally Championship
since 2005. Audi Sport's activities in rallying and touring car racing have been sponsored by Castrol, as well as its Le Mans Prototypes
Le Mans Prototypes
program since 2011. BMW Motorsport
BMW Motorsport
was sponsored by Castrol
Castrol
from 1999 to 2014. Toyota Motorsport GmbH
Toyota Motorsport GmbH
had Castrol
Castrol
sponsorship in the World Rally Championship from 1993 to 1998, and Hyundai Motorsport
Hyundai Motorsport
did so from 2000 to 2002. Also, the Honda factory team at the World Touring Car Championship has Castrol
Castrol
sponsorship since 2012. In the All-Japan GT Championship, the TOM'S
TOM'S
Toyota Supra
Toyota Supra
and later the Mugen Honda NSX
Honda NSX
had Castrol
Castrol
sponsorships. In Australia, between 1993 and 2005, Castrol
Castrol
was the title sponsor of V8 Supercars
V8 Supercars
team Perkins Engineering. It also sponsored Longhurst Racing between 1995 and 1999, Ford Performance Racing
Ford Performance Racing
between 2007 and 2009, and Paul Morris Motorsport
Paul Morris Motorsport
in 2010.[4] In 2018, Castrol
Castrol
sponsors Nissan Motorsport driver Rick Kelly. Castrol
Castrol
is the title sponsor with Team Bray, owned by Australian drag car legend, Victor Bray for 17 years. In North America, Castrol
Castrol
has been an active sponsor of NHRA
NHRA
drag racing. Castrol
Castrol
sponsored John Force Racing
John Force Racing
under the GTX brand from 1987 until the end of the 2014 season. Also, the All American Racers
All American Racers
had Castrol
Castrol
sponsorship in the CART World Series from 1996 to 1999. In 2014, Castrol
Castrol
sponsored former Indy 500-winning IndyCar team Bryan Herta Autosport, with English rookie Jack Hawksworth
Jack Hawksworth
behind the wheel. Castrol
Castrol
is the name sponsor of Castrol
Castrol
Raceway, a multi-track oval, drag, and motocross racing facility in Edmonton, Alberta, Canada.[5] Castrol
Castrol
is the sponsor of D.J. Kennington
D.J. Kennington
in the NASCAR Canadian Tire Series. In Australia, Castrol
Castrol
was the main sponsor of the Castrol International Rally in Canberra
Canberra
for more than 10 years between 1976 and 1986. The same was true for an International Rally held in South Africa, ending annually in neighbouring Swaziland. It was the most prestigious event on the South African rally calendar at the time, until Castrol
Castrol
ended its sponsorship of this event. Later only some competitors' cars were carrying the bright green and red colours of Castrol
Castrol
sponsorship in national rally events, notably the S.A. Toyota dealer team. As of 2015, Castrol
Castrol
also has a major V8 Supercar presence in Australia. Castrol
Castrol
is currently the Official Oil of the Championship. In Additionally, certain race events are also Castrol branded, such as the Castrol
Castrol
EDGE Townsville 500 and the Castrol
Castrol
Gold Coast 600.[6] American football[edit] Castrol
Castrol
advertising has been a part of telecasts of the National Football League for years. In 2011 Castrol's Edge brand became the official motor oil sponsor for the league, along with Minnesota Vikings running back Adrian Peterson
Adrian Peterson
endorsing the product; it has since been renewed until the 2017 season.[7] The endorsement deal with Peterson was terminated on 16 September 2014 due to ongoing child abuse allegations.[8] Cricket[edit] The Castrol
Castrol
Cricket
Cricket
Index for a team is a dynamic indicator of the overall performance of the cricket team. It is calculated by taking into consideration the batting momentum, the bowling efficiency, the performance of the teams in the quick start overs and the extreme performance overs and many other factors. Castrol
Castrol
Cricket
Cricket
also ranks cricketers based on their overall performance.[9] India centric initiatives being undertaken like Castrol
Castrol
World Cup ka Hero was created during the 2011 Cricket
Cricket
World Cup.[10][11] Rugby Union[edit] In 2011, Castrol
Castrol
signed a four-year sponsorship deal for the Australian national rugby union team
Australian national rugby union team
and as the naming rights sponsor of The Rugby Championship.[12][13] Advertising[edit] It's More Than Just Oil. It's Liquid Engineering is the advertising slogan or punchline of Castrol, used mainly for branding its engine oil products.[14][15] Castrol
Castrol
products are still marketed under the red, white and green colour scheme that dates from the launch of Castrol
Castrol
motor oil in 1909. Advertisements for Castrol
Castrol
oil historically featured the slogan " Castrol
Castrol
– liquid engineering"; this was more recently refreshed and reintroduced as "It's more than just oil. It's liquid engineering." In 2008, this slogan was also being featured as the name for a new rewards club called the " Castrol
Castrol
Liquid Engineering Crew" in which members get the chance to win prizes. For many years, the opening notes of the second Nachtmusik movement of Mahler's Seventh Symphony were used as the signature theme of Castrol TV commercials.[16] Wakefield vehicles advertised the company and Castrol
Castrol
on their sides; models of them were made by Dinky Toys, and in later times became sought-after collectors' items.[17] One example from 1934 to 1935, in very good to excellent condition, was estimated to fetch £1,000-£1,500 at auction in 2016.[18] References[edit]

^ "History of Castrol". BP. BP. Retrieved 15 June 2014. Early in the new century, Wakefield took a personal interest in two sporty new motorised contraptions – the automobile and the aeroplane. The company started developing lubricants especially for these new engines, which needed oils that were runny enough to work from cold at start-up and thick enough to keep working at very high temperatures. [...] Wakefield researchers found that adding a measure of castor oil, a vegetable oil made from castor beans, did the trick nicely. They called the new product 'Castrol.'  ^ https://www.thestar.com/sports/auto-racing/2017/01/18/midweek-racing-roundup-canadian-kennington-gets-a-crack-at-the-daytona-500-hamilton-will-be-the-judge-if-bottas-stays-or-not-at-mercedes-liberty-media-officially-owns-f1-so-the-americanization-will-begin.html ^ "The history of Castrol
Castrol
in F1". Castrol.com. 27 January 2005. Retrieved 22 December 2010.  ^ "Murphy's Abu Dhabi Date Clash Quandary". Speedcafe. 21 December 2009.  ^ " Castrol Raceway
Castrol Raceway
official website". CastrolRaceway.com. 27 January 2011. Retrieved 2 February 2011.  ^ " V8 Supercars
V8 Supercars
Sports Home". bp.com. Retrieved 22 September 2015.  ^ Lefton, Terry (14 April 2014). " Castrol
Castrol
renews deals with NFL, Vikings' Peterson". Sports Business Journal. Retrieved 14 June 2014.  ^ Gregory Wallace and Chris Isidore (16 September 2014). "Adrian Peterson loses big Castrol
Castrol
endorsement deal". CNN. Retrieved 17 September 2014.  ^ "Don't bring up fatigue issue: Anil Kumble". Midday. 29 May 2009.  ^ " Castrol
Castrol
plans to pump up sales with cricket connect". Business Line. 2 November 2011. Archived from the original on 29 June 2011.  ^ "Brett Lee announces Ashok Kumar as the first Castrol
Castrol
World cup ka Hero". Punjab Newsline. 14 February 2011. Archived from the original on 15 July 2011.  ^ " Castrol
Castrol
to fuel Australia home tests". Archived from the original on 16 August 2012.  ^ "Proud sponsors of the Castrol
Castrol
EDGE Rugby Championship".  ^ "Archived copy". Archived from the original on 8 March 2010. Retrieved 4 February 2013.  ^ "Archived copy". Archived from the original on 22 October 2012. Retrieved 4 February 2013.  ^ Castrol
Castrol
advertising ^ "Rare Dinky toy collection fetches £150k at Devon auction". BBC News. 15 June 2016.  ^ "A Pre-War Dinky Toys
Dinky Toys
28m 'Wakefield's Castrol' Delivery Van, type 1, "Meccano Dinky Toys" cast to". The-saleroom.com. 9 March 2016. Retrieved 15 June 2016. 

External links[edit]

Official Site – Castrol
Castrol
Motor Oil

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Sponsorships

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ARCO
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People

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Controversies

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Amoco
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