CASTROL is a British global brand of industrial and automotive
lubricants offering a wide range of oils , greases and similar
products for most lubrication applications.
Oil Company was founded by Charles Cheers Wakefield in
1899. The brand "Castrol" originated after researchers added castor
oil to their lubricant formulations. In 1966,
Castrol was acquired by
Scottish company Burmah
Oil , which was renamed Burmah-Castrol.
Castrol was purchased by London-based multinational BP in 2000.
* 1 Sponsorship
* 1.1 Motorsport
* 1.2 American football
* 1.4 Rugby Union
* 2 Advertising
* 3 References
* 4 External links
NASCAR Canadian Tire Series
NASCAR Canadian Tire Series (formerly CASCAR
Castrol has signed with Gaunt Brothers Racing to run the 96 Toyota
with DJ Kennington in the Monster Energy NASCAR Cup Series in the 4
superspeedway races at Daytona International Speedway and Talladega
The brand has been involved in
Formula One for many years, supplying
to a number of teams, including McLaren (1979-1980 and 2017-present),
Team Lotus (1992-1993),
Jaguar (2000-2004), Renault (2017-present) and
Walter Wolf Racing .
Castrol have signed up with Renault F1 to supply fuel and lubricants
for the 2017 F1 world championship. McLaren are expected to announce a
similar deal with
Castrol in the coming weeks.
Castrol has sponsored
Ford World Rally Team and
M-Sport in the World Rally Championship
since 2003, and the
Chip Ganassi Racing
Ford GT factory team since
2016. It has also sponsored
Volkswagen Motorsport activities in the
Dakar Rally and later the
World Rally Championship
World Rally Championship since 2005. Audi
Sport 's activities in rallying and touring car racing have been
sponsored by Castrol, as well as its
Le Mans Prototypes program since
BMW Motorsport was sponsored by
Castrol from 1999 to 2014.
Toyota Motorsport GmbH
Toyota Motorsport GmbH had
Castrol sponsorship in the World Rally
Championship from 1993 to 1998, and
Hyundai Motorsport did so from
2000 to 2002. Also, the Honda factory team at the World Touring Car
Castrol sponsorship since 2012. In the All-Japan GT
Championship , the TOM\'S
Toyota Supra and later the Mugen Honda NSX
In Australia, between 1993 and 2005 ,
Castrol was the title sponsor
V8 Supercars team
Perkins Engineering . It also sponsored Longhurst
Racing between 1995 and 1999 ,
Ford Performance Racing
Ford Performance Racing between 2007
and 2009 , and
Paul Morris Motorsport
Paul Morris Motorsport in 2010 .
Castrol is the title sponsor with Team Bray, owned by Australian drag
Victor Bray for 17 years.
North America ,
Castrol has been an active sponsor of
John Force Racing
John Force Racing under the GTX brand from
1987 until the end of the 2014 season.
All American Racers
All American Racers had
Castrol sponsorship in the CART
World Series from 1996 to 1999. In 2014,
Castrol sponsored former Indy
500-winning IndyCar team
Bryan Herta Autosport , with English rookie
Jack Hawksworth behind the wheel.
Castrol is the name sponsor of
Castrol Raceway , a multi-track oval, drag, and motocross racing
Castrol is the sponsor of
D.J. Kennington in the
NASCAR Canadian Tire Series
NASCAR Canadian Tire Series .
Castrol was the main sponsor of the Castrol
International Rally in
Canberra for more than 10 years between 1976
and 1986. The same was true for an International Rally held in South
Africa , ending annually in neighbouring
Swaziland . It was the most
prestigious event on the South African rally calendar at the time,
Castrol ended its sponsorship of this event. Later only some
competitors' cars were carrying the bright green and red colours of
Castrol sponsorship in national rally events, notably the S.A. Toyota
dealer team. As of 2015,
Castrol also has a major V8 Supercar presence
Castrol is currently the Official
Oil of the
Championship. In Additionally, certain race events are also Castrol
branded, such as the
Castrol EDGE Townsville 500 and the
Coast 600 .
Castrol advertising has been a part of telecasts of the National
Football League for years. In 2011 Castrol's Edge brand became the
official motor oil sponsor for the league, along with Minnesota
Vikings running back
Adrian Peterson endorsing the product; it has
since been renewed until the 2017 season. The endorsement deal with
Peterson was terminated on September 16, 2014 due to ongoing child
Cricket Index for a team is a dynamic indicator of the
overall performance of the cricket team. It is calculated by taking
into consideration the batting momentum, the bowling efficiency, the
performance of the teams in the quick start overs and the extreme
performance overs and many other factors.
Cricket also ranks
cricketers based on their overall performance. India centric
initiatives being undertaken like
Castrol World Cup ka Hero was
created during the 2011
Cricket World Cup .
Castrol signed a four-year sponsorship deal for the
Australian national rugby union team
Australian national rugby union team and as the naming rights sponsor
The Rugby Championship
The Rugby Championship .
It's More Than Just Oil. It's Liquid Engineering is the advertising
slogan or punchline of Castrol, used mainly for branding its engine
Castrol products are still marketed under the red,
white and green colour scheme that dates from the launch of Castrol
motor oil in 1909. Advertisements for
Castrol oil historically
featured the slogan "
Castrol - liquid engineering"; this was more
recently refreshed and reintroduced as "It's more than just oil. It's
liquid engineering." In 2008, this slogan was also being featured as
the name for a new rewards club called the "
Castrol Liquid Engineering
Crew " in which members get the chance to win prizes.
For many years, the opening notes of the second Nachtmusik movement
of Mahler 's Seventh Symphony were used as the signature theme of
Castrol TV commercials.
Wakefield vehicles advertised the company and
Castrol on their sides;
models of them were made by
Dinky Toys , and in later times became
sought-after collectors' items. One example from 1934-35, in very
good to excellent condition, was estimated to fetch £1,000-£1,500 at
auction in 2016.
* ^ "History of Castrol". BP. BP. Retrieved 2014-06-15. Early in
the new century, Wakefield took a personal interest in two sporty new
motorised contraptions – the automobile and the aeroplane. The
company started developing lubricants especially for these new
engines, which needed oils that were runny enough to work from cold at
start-up and thick enough to keep working at very high temperatures.
Wakefield researchers found that adding a measure of castor oil, a
vegetable oil made from castor beans, did the trick nicely. They
called the new product 'Castrol.'
* ^ "The history of
Castrol in F1". Castrol.com. 2005-01-27.
* ^ "Murphy\'s Abu Dhabi Date Clash Quandary". Speedcafe. 21
* ^ "
Castrol Raceway official website". CastrolRaceway.com.
2011-01-27. Retrieved 2011-02-02.
* ^ "
V8 Supercars Sports Home". bp.com. Retrieved 2015-09-22.
* ^ Lefton, Terry (14 April 2014). "
Castrol renews deals with NFL,
Vikings’ Peterson". Sports Business Journal. Re