Canopy by Hilton, or Canopy, is a hotel brand by
Hilton, announced in October 2014 with the first property opening in Iceland in July 2016, and two in the United States in early 2018. Canopy is Hilton's twelfth brand;
as of March 2018, approximately thirty properties were under development in the United States and Europe. As of December 31, 2019, it has 13 locations with 2,104 rooms in 5 countries and territories, including three that are managed with 529 rooms and ten that are franchised with 1,575 rooms.
History
Prior to announcing the Canopy brand in October 2014,
Hilton conducted several years of research and consumer testing by surveying more than 9,000 American, British, and Chinese travelers to help shape the concept.
During this time, the brand also experienced a "false start" that set its launch back by at least two years, the result of a 2010 legal settlement with
Starwood, which alleged that Hilton gained possession of its documents related to lifestyle brand development. Though Hilton did not admit to any wrongdoing, the company agreed to a payment to Starwood and to delay the brand's launch by two years.
Hilton initially confirmed plans for eleven properties in Europe and the United States.
In 2015, Canopy by Hilton confirmed it was developing properties in eight American cities and Iceland.
Hilton announced plans to develop a Canopy property in
San Antonio
("Cradle of Freedom")
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, mapsize = 220px
, map_caption = Interactive map of San Antonio
, subdivision_type = Country
, subdivision_name = United States
, subdivision_type1= State
, subdivision_name1 = Texas
, subdivision_ ...
in 2016.
Hilton's goal is to have 100 properties open or in development in both major metropolitan areas and mid-size cities within five years of the brand's launch.
Hilton announced plans to develop a Canopy property in
Sioux Falls in 2022.
Properties
The first Canopy by Hilton hotel opened in
Reykjavík
Reykjavík ( ; ) is the capital and largest city of Iceland. It is located in southwestern Iceland, on the southern shore of Faxaflói bay. Its latitude is 64°08' N, making it the world's northernmost capital of a sovereign state. With a po ...
, Iceland, in July 2016.
The first two properties in the United States opened in the Washington, D.C. area in early 2018, at The Wharf in Southwest Washington and in
Bethesda, Maryland
Bethesda () is an unincorporated, census-designated place in southern Montgomery County, Maryland. It is located just northwest of Washington, D.C. It takes its name from a local church, the Bethesda Meeting House (1820, rebuilt 1849), which ...
.
the company was developing about thirty properties, most in the United States.
Aldgate
Aldgate () was a gate in the former defensive wall around the City of London. It gives its name to Aldgate High Street, the first stretch of the A11 road, which included the site of the former gate.
The area of Aldgate, the most common use of ...
, is a combination of both.
Promotion and branding
Canopy by Hilton hotels have a local feel, in response to customer testing.[ Employees are called "enthusiasts" and beds have a "canopy" created by a grey headboard that reaches to the ceiling and overhangs.][ The brand's introductory video features scenes filmed in Baltimore and ]Istanbul
)
, postal_code_type = Postal code
, postal_code = 34000 to 34990
, area_code = +90 212 (European side) +90 216 (Asian side)
, registration_plate = 34
, blank_name_sec2 = GeoTLD
, blank_i ...
.McLean, Virginia
McLean ( ) is an unincorporated community and census-designated place (CDP) in Fairfax County in Northern Virginia. McLean is home to many diplomats, military, members of Congress, and high-ranking government officials partially due to its prox ...
, and showcased them to media and press. One showcased new construction, the other a conversion; one illustrated an "imaginary" room in Greenpoint, Brooklyn
Greenpoint is the northernmost neighborhood in the New York City borough of Brooklyn, in the U.S. state of New York. It is bordered on the southwest by Williamsburg at Bushwick Inlet Park and McCarren Park; on the southeast by the Brookly ...
, while the other exemplified Reykjavík Canopy.
See also
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References
Further reading
*
External links
*
{{Hotel chains
Hilton Worldwide