Cannon Films

The Cannon Group, Inc. was an American group of companies, including Cannon Films, which produced films from 1967 to 1994. The extensive group also owned, amongst others, a large international cinema chain and a video film company that invested heavily in the video market, buying the international video rights to several classic film libraries. Some of their best known films include '' Joe'' (1970), ''Runaway Train'' (1985) and '' Street Smart'' (1987), all of which were Oscar-nominated.

History

1967–1979: Beginnings

Cannon Films was incorporated on October 23, 1967. It was formed by Dennis Friedland and Chris Dewey while they were in their early 20s. They had immediate success producing English-language versions of Swedish soft porn films directed by Joseph W. Sarno: ''Inga'' (1968), aka ''Jag––en oskuld'' and ''To Ingrid, My Love, Lisa'' (1968), aka ''Kvinnolek''. By 1970, they had produced films on a larger production scale than a lot of major distributors, such as '' Joe'', starring Peter Boyle. They managed this by tightly limiting their budgets to $300,000 per picture—or less, in some cases. The success of ''Joe'' brought more attention to the company. However, as the 1970s moved on, a string of unsuccessful films seriously drained Cannon's capital. This, along with changes to film-production tax laws, led to a drop in Cannon's stock price.

1979–1985: Golan-Globus era

By 1979, Cannon had hit serious financial difficulties, and Friedland and Dewey sold Cannon to Israeli cousins Menahem Golan (who had directed '' The Apple'') and Yoram Globus for $500,000. The two cousins forged a business model of buying bottom-barrel scripts and putting them into production. They produced such films in a variety of genres, although their biggest successes were with action films; they tapped into a ravenous market for B movies in the 1980s. After buying the rights to the 1974 film '' Death Wish'', Cannon produced three sequels to it in the 1980s, all starring Charles Bronson. Despite negative reviews, these films were financially successful, especially '' Death Wish II'' (1982), which earned over $40 million on an $8 million budget.

Other major hits for Cannon were a series of action movies starring Chuck Norris, including ''Missing in Action'' (1984), '' Invasion U.S.A.'' (1985) and '' The Delta Force'' (1986). ''Missing in Action'' was criticized heavily as being a preemptive cash-in on the ''Rambo'' franchise. James Cameron's story treatment for '' Rambo: First Blood Part II'' was floating around Hollywood in 1983, which Golan and Globus reviewed and were " inspired" by. The writers of ''MIA'' even gave Cameron credit saying their film was inspired by his script treatment. But Cannon had initially put the prequel '' Missing in Action 2: The Beginning'' into production. Only after the two movies were completed had the company realized that the planned second movie was superior to the first one. So, the first movie produced became an awkward prequel.

The Cannon Group ignited a worldwide ninja craze with "The Ninja Trilogy", a film series which consisted of '' Enter the Ninja'' (1981), '' Revenge of the Ninja'' (1983), and '' Ninja III: The Domination'' (1984), all starring Sho Kosugi, as well as '' American Ninja'' (1985) and its sequel '' American Ninja 2: The Confrontation'' (1987). Other action/adventure films they produced included the 3-D '' Treasure of the Four Crowns'', '' King Solomon's Mines'', and the vigilante thriller sequel '' Exterminator 2''.

The Cannon Group's biggest financial success has been with the 1986 action film '' Cobra'', which starred Sylvester Stallone; not a low-budget film, it earned $160 million on a $25 million budget.

Cannon also produced musical and comedy films such as ''Breakin''', '' Breakin’ 2: Electric Boogaloo'', ''The Last American Virgin'', and the U.S. release of '' The Apple''; erotic period drama pictures such as '' Lady Chatterley's Lover'' (1981), '' Bolero'', and ''Mata Hari'' (1985); science fiction and fantasy films such as ''Hercules'', '' Lifeforce'', and '' The Barbarians''; and serious pictures such as John Cassavetes' '' Love Streams'', Franco Zeffirelli's '' Otello'' (a film version of the Verdi opera), Norman Mailer's '' Tough Guys Don't Dance'', and Andrei Konchalovsky's ''Runaway Train'' and ''Shy People''.

During these years, Cannon prominently advertised at the Cannes Film Festival each year. Substantial pre-sales of the next years' films were made based on the strong salesmanship skills of Globus. The deposits made from these sales financed production of the first film in the production line-up, which—when completed and delivered to theatre owners around the world—generated enough money to make the next film in the line-up. in the Netherlands (which had provided Cannon's start-up capital in 1979) provided bridge financing until the pre-sales amounts were collected.

In 1982, The Cannon Group, Inc. entered into a relationship with MGM/UA Entertainment Co. whereas MGM/UA would distribute Cannon's films for theatrical and home video distribution via the MGM/UA Home Video label, and was to be part of the MGM/UA's distribution network, but the deal was reupped in 1983, in order that MGM/UA would distribute its films theatrically in the North American region, as well as in the home video market. In 1984, The Cannon Group has signed a deal with distributor UGC for an exclusive five-year pact, with UGC handling French theatrical distribution and video rights of Cannon's upcoming feature films. Also that year, on May 22, 1984, Cannon Group had acquired and absorbed Kenneth Rive's Gala Films, which was absorbed into Cannon Group's U.K. distribution arm. On June 25, 1985, Cannon Films bought out the rights to produce future films based on the comic book character '' Superman'' from the Salkinds, and had a distribution assignment with Warner Bros. for a 1987 release. Also that year, Cannon had to set up a French office by November, through the subsidiary Cannon France, and has plans to be the largest French distribution chain by next year.

1986–1989: Later years

By 1986, output reached an apex with 43 films in one year. Golan remained chairman of the board, while Globus served as president. In 1986, Cannon attempted to produce film adaptations of the stage plays '' Zorba'' and ''American Buffalo'', but these films were never materialized. On April 23, 1986, Cannon Television, the television division of the Cannon Group, had eyeing the network television, syndication and cable markets, with action series being offered to dominate Cannon's television slate, and offered television versions of the Cannon hit features '' The Delta Force'' and '' American Ninja''. On April 30, 1986, Cannon had won the bid to distribute Roman Polanski's newest film '' Pirates'', which was set for debut on July 11, 1986, to 2,000 screens, which had beaten Metro-Goldwyn-Mayer and De Laurentiis Entertainment Group. That year, the company attempted plans to do a series of fairy tales to follow ''Rumpelstiltskin'' with a total of 12 fairy tale films planned by the studio as part of the ''Cannon Movie Tales'' series, but Cannon would wound up releasing a few of the fairy tales.

Film critic Roger Ebert said of Golan-Globus in 1987, "no other production organization in the world today—certainly not any of the seven Hollywood 'majors'—has taken more chances with serious, marginal films than Cannon."
That year, Cannon gained its greatest artistic success: its 1986 Dutch production '' The Assault'' won the 1987 Academy Award for Best Foreign Language Film and a Golden Globe Award for Best Foreign Language Film. Meanwhile, '' Otello'', based on the opera of the same name, also received a Golden Globe nomination that year.

Golan and Cannon Films were famous for making huge announcements and over-promoting films that did not live up to expectations—or even exist. For instance, '' Lifeforce'' (1985) was to be "the cinematic sci-fi event of the '80s" and '' Masters of the Universe'' (1987) was dubbed "the '' Star Wars'' of the '80s." Diversifying from film production, Cannon had begun purchasing film distributors and movie theaters. The purchases ranged from European companies (Thorn EMI Screen Entertainment, Tuschinski Theatres, a 49-screen theater chain in the Netherlands, and the 53-screen Cannon Cinema Italia) to the sixth-largest chain in the United States, 425-screen "marginally profitable" Commonwealth Theaters.

''Spider-Man''

Additionally, Cannon owned the film rights to '' Spider-Man'', and planned to make a ''Spider-Man'' film in the mid-1980s.
Golan and Globus agreed to pay Marvel Comics $225,000 over the five-year option period, plus a percentage of the film's revenues. The rights would revert to Marvel if a film was not made by April 1990. Marvel and Sony would eventually complete a film in 2002 directed by Sam Raimi after the rights had been resecured.

Popularity in the UK

On August 20, 1986, both Cannon Screen Entertainment, and archrival The Rank Organization had jointly inked a $10 million agreement with the BBC
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