''Campus Hoopla'' is an American game show that ran on the

NBC Television The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...

network from December 27, 1946, until it ended on December 12, 1947.

Format

The show was centered on a group of teenagers ("complete with 'cheerleaders' and 'students'") in a

soda shop A soda shop, also often known as a malt shop (after malted milk) and as a “malted shop” in Canada, is a business akin to an ice cream parlor and a drugstore soda fountain. Interiors were often furnished with a large mirror behind a marble count ...

. Episodes included up-to-date sports scores and film footage from recent games.

Cast

Lou Little Luigi "Lou Little" Piccirilli December 6, 1891 – May 28, 1979) was an American football player and coach born in Boston, Massachusetts. City of Boston, Birth Registrations, number 8583, December 6, 1891After Lou's birth, his father changed his ...

- Host * Bob Stanton - Sports Reporter *

Eva Marie Saint Eva Marie Saint (born July 4, 1924) is an American actress of film, theatre and television. In a career spanning over 70 years, she has won an Academy Award and a Primetime Emmy Award, alongside nominations for a Golden Globe Award and two Brit ...

- Commercial Spokeswoman * Carleton Carpenter - A soda shop dancer Long Island University basketball coach and author Clair Bee was also featured on the program. Owen Davis, Jr. was the producer.

Episode status

Episode segments of live TV broadcasts (video and audio) of ''Campus Hoopla'' dating from 1947 exist in the Hubert Chain Collection of the earliest kinescopes still in existence, as preserved in the

Library of Congress The Library of Congress (LOC) is the research library that officially serves the United States Congress and is the ''de facto'' national library of the United States. It is the oldest federal cultural institution in the country. The library ...

(Moving Image Collection). Audio recordings of live TV broadcasts of this show are also on file at the Library of Congress from the 1946–47 period, as recorded from WNBT-TV in New York (NBC's original flagship station in New York City, today's

WNBC-TV WNBC (channel 4) is a television station in New York City, serving as the flagship of the NBC network. It is owned and operated by the network's NBC Owned Television Stations division alongside Linden, New Jersey–licensed Telemundo statio ...

Sponsor

Eva Marie Saint, the cheerleader who did live

Keds Keds is an American brand of canvas shoes with rubber soles. Founded in 1916, the company is owned by Wolverine World Wide. The original shoe design, the Champion, was the first mass-marketed canvas-top "sneaker". History Early history In 1 ...

sneakers commercials on this program, also talks about her performance on this early TV show along with photos in 1947 and 1949 issues of ''

Life Life is a quality that distinguishes matter that has biological processes, such as Cell signaling, signaling and self-sustaining processes, from that which does not, and is defined by the capacity for Cell growth, growth, reaction to Stimu ...

'' magazine. The show was sponsored by U.S. Rubber (makers of Keds). '' Billboard'' reviews from 1946–47 pan the show as an example of TV mediocrity, but it had a loyal following on early TV.

References

External links