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The Cheez-It Bowl is an annual college football
bowl game In North America, a bowl game is one of a number of post-season college football games that are primarily played by teams belonging to the NCAA's Division I Football Bowl Subdivision (FBS). For most of its history, the Division I Bowl Subdivi ...
that is played in Orlando, Florida, at
Camping World Stadium Camping World Stadium is a stadium in Orlando, Florida, located in the West Lakes neighborhood of Downtown Orlando, west of new sports and entertainment facilities including the Amway Center, the Dr. Phillips Center for the Performing Arts, ...
. The bowl is operated by Florida Citrus Sports, a non-profit group which also organizes the Citrus Bowl and the
Florida Classic The Florida Classic is the annual college football rivalry game between Bethune–Cookman University and Florida A&M University. The game has been televised nationally by ESPN Classic as a part of a multi-year contract with the Mid-East ...
. It was first played in 1990 in
Miami Gardens, Florida Miami Gardens is a city in north-central Miami-Dade County, Florida. It is located north of Downtown Miami with city boundaries that stretch from I-95 and Northeast 2nd Avenue to its east to Northwest 47th and Northwest 57th Avenues to its w ...
, before moving to Orlando in 2001. Originally commissioned as the ''Sunshine Classic'', it has undergone several name changes due to changes in sponsorship, which have included
Blockbuster Blockbuster or Block Buster may refer to: *Blockbuster (entertainment) a term coined for an extremely successful movie, from which most other uses are derived. Corporations * Blockbuster (retailer), a defunct video and game rental chain ** Bl ...
(1990–1993), Carquest (1994–1997),
MicronPC MPC Corporation was a computer-hardware company based in Nampa, Idaho, United States. It was best known as a provider of desktops, notebooks, servers and services to customers in the federal, state and local government, education, small ...
(1998–2000), Florida Tourism (2001),
Mazda , commonly referred to as simply Mazda, is a Japanese multinational automotive manufacturer headquartered in Fuchū, Hiroshima, Japan. In 2015, Mazda produced 1.5 million vehicles for global sales, the majority of which (nearly one m ...
(2002–2003), Champs Sports (2004–2011), Russell Athletic (2012–2016),
Camping World Camping World Holdings, Inc. is an American corporation specializing in selling recreational vehicles (RVs), recreational vehicle parts, and recreational vehicle service. They also sell supplies for camping. The company has its headquarters in ...
(2017–2019) and
Cheez-It Cheez-It is a brand of cheese cracker manufactured by the Kellogg Company through its Sunshine Biscuits division. Approximately , the rectangular crackers are made with wheat flour, vegetable oil, cheese made with skim milk, salt, and spi ...
(2020–present). The game currently has tie-ins with the Atlantic Coast Conference (ACC) and
Big 12 Conference The Big 12 Conference is a college athletic conference headquartered in Irving, Texas, USA. It consists of ten full-member universities. It is a member of Division I of the National Collegiate Athletic Association (NCAA) for all sports. Its ...
.


History

The bowl was founded in 1990 by Raycom and was originally played at
Joe Robbie Stadium Hard Rock Stadium is a multi-purpose stadium located in Miami Gardens, Florida. The stadium is the home field for the Miami Dolphins of the National Football League (NFL) and the Miami Hurricanes, the University of Miami's NCAA Division I co ...
outside the city of
Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a coastal metropolis and the county seat of Miami-Dade County in South Florida, United States. With a population of 442,241 at ...
. It was formed under the name Sunshine Football Classic, but due to corporate title sponsorships, was never actually contested under this name, nor even referred to as such except during brief intervals between corporate sponsors. During its Miami existence, it successively went by the names Blockbuster Bowl (three editions), CarQuest Bowl (five editions), and the MicronPC Bowl (three editions). In 2001, the bowl changed hands, and was relocated to Orlando. The bowl was known as the Tangerine Bowl, a historical moniker that was the original title of the game now known as the Citrus Bowl, for three playings.
Foot Locker Foot Locker Retail, Inc. is an American sportswear and footwear retailer, with its headquarters in Midtown Manhattan, New York City, and operating in 28 countries. Although established in 1974, and founded as a separate company in 1988, Foo ...
, the parent company of Champs Sports, purchased naming rights in 2004, naming it the Champs Sports Bowl, under which eight games were played. In early 2012, naming rights were agreed to by Russell Athletic; five games were played as the Russell Athletic Bowl. In early 2017,
Camping World Camping World Holdings, Inc. is an American corporation specializing in selling recreational vehicles (RVs), recreational vehicle parts, and recreational vehicle service. They also sell supplies for camping. The company has its headquarters in ...
signed an agreement to be the title sponsor of the game through 2019; three editions were staged as the Camping World Bowl, concluding with the 30th playing of the bowl. In May 2020, Kellogg's signed on as the new title sponsor of the game in a multi-year agreement, placing its
Cheez-It Cheez-It is a brand of cheese cracker manufactured by the Kellogg Company through its Sunshine Biscuits division. Approximately , the rectangular crackers are made with wheat flour, vegetable oil, cheese made with skim milk, salt, and spi ...
brand of snack crackers in the title position.


Miami

What is now the Cheez-It Bowl was sprung from a desire to hold a second bowl game in the Miami area. It would be an accompaniment to the long-established and well-known
Orange Bowl The Orange Bowl is an annual American college football bowl game played in the Miami metropolitan area. It has been played annually since January 1, 1935, making it, along with the Sugar Bowl and the Sun Bowl, the second-oldest bowl game ...
, and would showcase the brand new stadium in the area that was built in 1987. The Orange Bowl game was still being played in the aging old stadium, whereas this new game would be played in the new stadium.
Miami Dolphins The Miami Dolphins are a professional American football team based in the Miami metropolitan area. They compete in the National Football League (NFL) as a member team of the league's American Football Conference (AFC) East division. The team p ...
owner Wayne Huizenga quickly joined forces with bowl organizers and brought in Blockbuster Video, which he owned at the time, as title sponsor. The inaugural game, played on December 28, 1990, pitted Florida State and Penn State, and two legendary coaches,
Bobby Bowden Robert Cleckler Bowden (; November 8, 1929 – August 8, 2021) was an American college football coach. Bowden coached the Florida State Seminoles of Florida State University (FSU) from 1976 to 2009 and is considered one of the greatest college ...
versus
Joe Paterno Joseph Vincent Paterno (; December 21, 1926 – January 22, 2012), sometimes referred to as JoePa, was an American college football player, athletic director, and coach. He was the head coach of the Penn State Nittany Lions from 1966 to 2 ...
in front of over 74,000 at Joe Robbie Stadium. Subsequent games, however, never matched the success of the first, even though the bowl was moved to the more prestigious New Year's Day slot starting in 1993. In 1994, CarQuest Auto Parts became the title sponsor after Huizenga sold Blockbuster Video to Viacom. The New Year's Day experiment was short lived as the organizers of the more established Orange Bowl received permission to move their game into
Joe Robbie Stadium Hard Rock Stadium is a multi-purpose stadium located in Miami Gardens, Florida. The stadium is the home field for the Miami Dolphins of the National Football League (NFL) and the Miami Hurricanes, the University of Miami's NCAA Division I co ...
beginning in 1996. That bumped the Carquest Bowl back to the less-desirable December date. After the 2000 playing, Florida Citrus Sports took over the game and moved it to Orlando. Before gaining Blockbuster Entertainment as the corporate sponsor for the inaugural event, the game was tentatively referred to as the Sunshine Classic.


Orlando

From 2006 to 2010, the bowl matched teams from the Atlantic Coast Conference (ACC) and the
Big Ten Conference The Big Ten Conference (stylized B1G, formerly the Western Conference and the Big Nine Conference) is the oldest Division I collegiate athletic conference in the United States. Founded as the Intercollegiate Conference of Faculty Representati ...
. Under the terms of a television deal signed with
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). Th ...
in 2006, the bowl was to be held after
Christmas Day Christmas is an annual festival commemorating the birth of Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among billions of people around the world. A feast central to the Christian liturgical year, ...
from 2006 onward, and be shown on ESPN in prime time. The change was made to move the game from the less-desirable pre-Christmas date utilized from 2001 to 2004. From 2005 to 2009, the stadium faced challenges in preparing the stadium for two bowl games in less than one week (the Citrus Bowl is traditionally held New Year's Day). This was also in part due to the Florida high school football championship games being held at the stadium shortly before the bowls. In 2009, rainy weather turned the stadium's grass field into a muddly, sloppy, quagmire for both bowl games. In 2010, the stadium switched to artificial turf, facilitating the quick turnaround necessary. In 2009, the bowl announced that the
Big East The Big East Conference is a collegiate athletic conference that competes in NCAA Division I in ten men's sports and twelve women's sports. Headquartered in New York City, the eleven full-member schools are primarily located in Northeast and ...
was to be one of the tie-in conferences for four years starting in 2010, with the bowl having the option of selecting Notre Dame once during the four years. In October 2009, the bowl announced that they had extended their agreement with the ACC for the same term. The game would match the third pick from the ACC against the second selection from the Big East. The previous agreement had matched the 4th pick from the ACC against the 4th or 5th pick from the Big Ten. ACC and Big East teams subsequently met in the 2010 through 2013 games, except for 2011 when Notre Dame was selected (as permitted in the agreement with the Big East) and in 2013 when the Louisville Cardinals of the
American Athletic Conference The American Athletic Conference (The American or AAC) is an American collegiate athletic conference, featuring 11 member universities and five affiliate member universities that compete in the National Collegiate Athletic Association's (NCAA) ...
were selected ("The American" became the football successor to the Big East in 2013). Since 2014, the game features the second pick from the ACC after the
New Year's Six The New Year's Six, sometimes abbreviated as NY6, is an unofficial but commonly used term used to describe the following NCAA Division I Football Bowl Subdivision (FBS) bowl games: the Rose Bowl, Sugar Bowl, Orange Bowl, Cotton Bowl, Peach Bowl ...
bowls make their picks—usually the losing team from the
ACC Football Championship Game The ACC Championship Game is an annual American college football game held in early December by the Atlantic Coast Conference (ACC) each year to determine List of Atlantic Coast Conference football champions, its football champion. From its ince ...
, or one of the division runners-up—against the third pick from the Big 12.


Game results

All rankings are taken from the
AP Poll The Associated Press poll (AP poll) provides weekly rankings of the top 25 NCAA teams in one of three Division I college sports: football, men's basketball and women's basketball. The rankings are compiled by polling 62 sportswriters and broad ...
prior to the game being played. Source: :Games 1–11 played in
Miami Gardens, Florida Miami Gardens is a city in north-central Miami-Dade County, Florida. It is located north of Downtown Miami with city boundaries that stretch from I-95 and Northeast 2nd Avenue to its east to Northwest 47th and Northwest 57th Avenues to its w ...
:Games 12–present played in Orlando, Florida


MVPs


Most appearances

Updated through the December 2022 edition (33 games, 66 total appearances). ;Teams with multiple appearances December 2022 participant ;Teams with a single appearance Won (9):
Alabama (We dare defend our rights) , anthem = "Alabama" , image_map = Alabama in United States.svg , seat = Montgomery , LargestCity = Huntsville , LargestCounty = Baldwin County , LargestMetro = Greater Birmingham , area_total_km2 = 135,765 ...
, Baylor,
Illinois Illinois ( ) is a state in the Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolitan areas include, Peoria and Rockf ...
,
Louisville Louisville ( , , ) is the largest city in the Commonwealth of Kentucky and the 28th most-populous city in the United States. Louisville is the historical seat and, since 2003, the nominal seat of Jefferson County, on the Indiana border. ...
,
Maryland Maryland ( ) is a state in the Mid-Atlantic region of the United States. It shares borders with Virginia, West Virginia, and the District of Columbia to its south and west; Pennsylvania to its north; and Delaware and the Atlantic Ocean to ...
,
Pittsburgh Pittsburgh ( ) is a city in the Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County. It is the most populous city in both Allegheny County and Western Pennsylvania, the second-most populous city in Pennsylva ...
,
South Carolina )'' Animis opibusque parati'' ( for, , Latin, Prepared in mind and resources, links=no) , anthem = " Carolina";" South Carolina On My Mind" , Former = Province of South Carolina , seat = Columbia , LargestCity = Charleston , LargestMetro = ...
, Stanford, Texas Tech
Lost (6):
Arkansas Arkansas ( ) is a landlocked state in the South Central United States. It is bordered by Missouri to the north, Tennessee and Mississippi to the east, Louisiana to the south, and Texas and Oklahoma to the west. Its name is from the O ...
,
Kansas Kansas () is a state in the Midwestern United States. Its capital is Topeka, and its largest city is Wichita. Kansas is a landlocked state bordered by Nebraska to the north; Missouri to the east; Oklahoma to the south; and Colorado to th ...
, Michigan State,
Minnesota Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over to ...
, Purdue,
Rutgers Rutgers University (; RU), officially Rutgers, The State University of New Jersey, is a public land-grant research university consisting of four campuses in New Jersey. Chartered in 1766, Rutgers was originally called Queen's College, and w ...


Appearances by conference

Updated through the December 2022 edition (33 games, 66 total appearances). December 2022 participant
* Games marked with an asterisk (*) were played in January of the following calendar year. * The American record includes appearances of the
Big East Conference The Big East Conference is a collegiate athletic conference that competes in NCAA Division I in ten men's sports and twelve women's sports. Headquartered in New York City, the eleven full-member schools are primarily located in Northeast and ...
, as The American retains the charter of the original Big East, following its 2013 realignment. Teams representing the Big East appeared in nine games, compiling a 4–5 record. * The Big Eight Conference dissolved after the 1995 season. * Independents: Penn State (1990, 1992), Florida State (1990), Notre Dame (2011, 2019)


Game records

Source:


Media coverage

The bowl was televised by Raycom in its inaugural year, followed by
CBS Sports CBS Sports is the sports division of the American television network CBS. Its headquarters are in the CBS Building on W 52nd Street in Midtown Manhattan, New York City, with programs produced out of Studio 43 at the CBS Broadcast Center on W ...
(four editions), TBS (six editions), and
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). Th ...
since 2001.


Notes


References


Further reading

*


External links

* {{Kellogg Company College football bowls American football in Orlando, Florida 1990 establishments in Florida