Campbell's law
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Campbell's law is an
adage An adage (; Latin: adagium) is a memorable and usually philosophical aphorism that communicates an important truth derived from experience, custom, or both, and that many people consider true and credible because of its longeval tradition, i ...
developed by
Donald T. Campbell Donald Thomas Campbell (November 20, 1916 – May 6, 1996) was an American social scientist. He is noted for his work in methodology. He coined the term ''evolutionary epistemology'' and developed a selectionist theory of human creativity. A ''R ...
, a psychologist and
social scientist Social science is one of the branches of science, devoted to the study of societies and the relationships among individuals within those societies. The term was formerly used to refer to the field of sociology, the original "science of socie ...
who often wrote about
research methodology In its most common sense, methodology is the study of research methods. However, the term can also refer to the methods themselves or to the philosophical discussion of associated background assumptions. A method is a structured procedure for br ...
, which states:


Applications

Campbell's law is related to the
cobra effect A perverse incentive is an incentive that has an unintended and undesirable result that is contrary to the intentions of its designers. The cobra effect is the most direct kind of perverse incentive, typically because the incentive unintentionall ...
, which is the sometimes unintended negative effect of
public policy Public policy is an institutionalized proposal or a decided set of elements like laws, regulations, guidelines, and actions to solve or address relevant and real-world problems, guided by a conception and often implemented by programs. Public ...
and other government interventions in economics, commerce, and healthcare.


Education

In 1976, Campbell wrote: "Achievement tests may well be valuable indicators of general school achievement ''under conditions of normal teaching aimed at general competence.'' But when test scores become the goal of the teaching process, they both lose their value as indicators of educational status and distort the educational process in undesirable ways. (Similar biases of course surround the use of objective tests in courses or as entrance examinations.)" The social science principle of Campbell's law is used to point out the negative consequences of
high-stakes testing A high-stakes test is a test with important consequences for the test taker. Passing has important benefits, such as a high school diploma, a scholarship, or a license to practice a profession. Failing has important disadvantages, such as being ...
in U.S. classrooms. This may take the form of
teaching to the test "Teaching to the test" is a colloquial term for any method of education whose curriculum is heavily focused on preparing students for a standardized test. Opponents of this practice argue that it forces teachers to limit curriculum to a set range ...
or outright cheating. "The High-Stakes Education Rule" is identified and analyzed in the book "Measuring Up: What Educational Testing Really Tells Us". Campbell's law helps people discern that
Race to the Top Race to the Top (R2T, RTTT or RTT) was a $4.35 billion United States Department of Education competitive grant created to spur and reward innovation and reforms in state and local district K–12 education. Funded as part of the American Recovery ...
, an
Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the ...
administration program, and the
No Child Left Behind Act The No Child Left Behind Act of 2001 (NCLB) was a U.S. Act of Congress that reauthorized the Elementary and Secondary Education Act; it included Title I provisions applying to disadvantaged students. It supported standards-based educati ...
, enacted during the George W. Bush Administration, can actually impair, not improve, educational outcome.


Similar rules

There are closely related ideas known by different names, such as
Goodhart's law Goodhart's law is an adage often stated as, "When a measure becomes a target, it ceases to be a good measure". It is named after British economist Charles Goodhart, who is credited with expressing the core idea of the adage in a 1975 article on m ...
and the
Lucas critique The Lucas critique, named for American economist Robert Lucas's work on macroeconomic policymaking, argues that it is naive to try to predict the effects of a change in economic policy entirely on the basis of relationships observed in historica ...
. Another concept related to Campbell's law emerged in 2006 when UK researchers Rebecca Boden and Debbie Epstein published an analysis of
evidence-based policy Evidence-based policy is an idea in public policy proposing that policy decisions should be based on, or informed by, rigorously established objective evidence. The implied contrast is with policymaking based on ideology, 'common sense,' anecd ...
, a practice espoused by
Prime Minister A prime minister, premier or chief of cabinet is the head of the cabinet and the leader of the ministers in the executive branch of government, often in a parliamentary or semi-presidential system. Under those systems, a prime minister is ...
Tony Blair Sir Anthony Charles Lynton Blair (born 6 May 1953) is a British former politician who served as Prime Minister of the United Kingdom from 1997 to 2007 and Leader of the Labour Party from 1994 to 2007. He previously served as Leader of t ...
. In the paper, Boden and Epstein described how a government that tries to base its policy on evidence can actually end up producing corrupted data because it "seeks to capture and control the knowledge producing processes to the point where this type of 'research' might best be described as ' policy-based evidence'." When someone distorts decisions in order to improve the performance measure, they often
surrogate A surrogate is a substitute or deputy for another person in a specific role and may refer to: Relationships * Surrogacy, an arrangement where a woman agrees to carry and give birth to a child for another person who will become its parent at bir ...
, coming to believe that the measure is a better measure of true performance than it really is. Campbell's law imparts a more positive but complicated message. It is important to measure progress making use of quantitative and qualitative indicators. However, using quantitative data for evaluation can distort and manipulate these indicators. Concrete measures must be adopted to reduce alteration and manipulation of information. In his article "Assessing the Impact of Planned Social Change", Campbell emphasized that "the more any quantitative social indicator is used for social decision-making, the more subject it will be to corruption pressures and the more apt it will be to distort and corrupt the social processes it is intended to monitor."


See also

* * * * (Strathern variant) *


Notes


References

* * * * * * {{Unintended consequences Adages Economics laws Eponyms 1976 in economics