Campa Cola is a
soft drink
A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a su ...
brand in
India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
. It was a market leader in the Indian soft drink market in the 1970s and 1980s in most regions of India until the advent of the foreign players
Pepsi
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961.
History
Pepsi was ...
and
Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...
after the
liberalisation
Liberalization or liberalisation (British English) is a broad term that refers to the practice of making laws, systems, or opinions less severe, usually in the sense of eliminating certain government regulations or restrictions. The term is used m ...
policy of the
P. V. Narasimha Rao
Pamulaparthi Venkata Narasimha Rao (28 June 1921 – 23 December 2004) was an Indian lawyer, statesman and politician who served as the 9th prime minister of India from 1991 to 1996. He is known for introducing various liberal reforms to Indi ...
Government in 1991.
History
Campa Cola was a drink created by the Pure Drinks Group in the 1970s.
Pure Drinks Group were pioneers in the Indian soft
drink industry
The drink industry (or drinks industry, also known as the beverage industry) produces drinks, in particular ready to drink products. Drink production can vary greatly depending on the product being made. ManufacturingDrinks.com explains that "bot ...
when they introduced Coca-Cola into India in 1949, and were the sole manufacturers and distributors of Coca-Cola till the 1970s when Coke was asked to leave. The Pure Drinks Group and Campa Beverages Pvt. Ltd. virtually dominated the entire Indian soft drink industry for about 15 years, and then started Campa Cola during the absence of foreign competition. The brand's slogan was "The Great Indian Taste", an appeal to nationalism. It subsequently marketed an orange flavoured drink called 'Campa Orange', with the logo "Campa" on its bottles.
During the 1980s, Campa Orange and Rush were the two main orange soft drinks in India, with large bottling plants in
Mumbai
Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...
(
Worli
Worli (ISO: ''Varaḷī'', əɾ(ə)ɭiː is a locality in South Mumbai, Maharashtra, India. It is one of the four peninsulas of Mumbai while the other being Colaba, Bandra and Malabar Hill. The sea connects it with Bandra
via the Band ...
) and
Delhi
Delhi, officially the National Capital Territory (NCT) of Delhi, is a city and a union territory of India containing New Delhi, the capital of India. Straddling the Yamuna river, primarily its western or right bank, Delhi shares borders w ...
. Following the return of foreign corporations to the soft drink market in the 1990s, the popularity of Campa Cola declined. In 2000–2001, its bottling plant and offices in Delhi were closed. In 2009 a small amount of product was still being bottled in the state of Haryana but the drink was hard to find.
In 2022, Campa Cola was acquired by
Reliance Industries
Reliance Industries Limited is an Indian multinational conglomerate company, headquartered in Mumbai. It has diverse businesses including energy, petrochemicals, natural gas, retail, telecommunications, mass media, and textiles. Reliance is ...
for crores.
Reliance Retail Ventures, the retail arm of the Reliance group launched three variants of the drinks (cola, orange and lemon) at some select stores. As per a report, it would be released in the general markets around Diwali of the year.
Current operations
It subsequently relaunched itself, with a drink called Sun Dew, and Campa in four flavours (orange, lemon, coca and mango).
On August 31, Campa Cola is set to be relaunched as it is acquired b
Reliance industries
See also
*
List of soft drinks by country
This is a list of soft drinks in order of the brand's country of origin. A soft drink is a beverage that typically contains water (often carbonated water), a sweetener and a flavoring agent. The sweetener may be sugar, high-fructose ...
References
External links
Making a comeback through online sales portal: Tezcart.
Products introduced in 1977
Indian drink brands
Defunct brands
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