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The Cadillac Motor Car Division () is a
division Division or divider may refer to: Mathematics *Division (mathematics), the inverse of multiplication *Division algorithm, a method for computing the result of mathematical division Military *Division (military), a formation typically consisting ...
of the American automobile manufacturer
General Motors The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and ...
(GM) that designs and builds
luxury vehicle A luxury car is a car that provides increased levels of comfort, equipment, amenities, quality, performance, and associated status compared to moderately priced cars. The term is subjective and reflects both the qualities of the car and t ...
s. Its major markets are the United States, Canada, and China. Cadillac models are distributed in 34 additional markets worldwide. Cadillac automobiles are at the top of the
luxury Luxury may refer to: *Luxury goods, an economic good or service for which demand increases more than proportionally as income rises *Luxury tax, tax on products not considered essential, such as expensive cars **Luxury tax (sports), surcharge put ...
field within the United States. In 2019, Cadillac sold 390,458 vehicles worldwide, a record for the brand. Cadillac is among the first automotive brands in the world, fourth in the United States only to
Autocar Company The Autocar Company is an American specialist manufacturer of severe-duty, Class 7 and Class 8 vocational trucks, with its headquarters in Birmingham, Alabama. Started in 1897 in Pittsburgh, Pennsylvania, as a manufacturer of Brass Era automo ...
(1897) and fellow GM marques
Oldsmobile Oldsmobile or formally the Oldsmobile Division of General Motors was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it pro ...
(1897) and
Buick Buick () is a division of the American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American marques of automobiles, and was the company that established General ...
(1899). It was named after Antoine de la Mothe Cadillac (1658–1730), who founded
Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at t ...
,
Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and t ...
. The Cadillac crest is based on his
coat of arms A coat of arms is a heraldic visual design on an escutcheon (i.e., shield), surcoat, or tabard (the latter two being outer garments). The coat of arms on an escutcheon forms the central element of the full heraldic achievement, which in its ...
. By the time General Motors purchased the company in 1909, Cadillac had already established itself as one of America's premier luxury car makers. The complete interchangeability of its precision parts had allowed it to lay the foundation for the modern
mass production Mass production, also known as flow production or continuous production, is the production of substantial amounts of standardized products in a constant flow, including and especially on assembly lines. Together with job production and ba ...
of automobiles. It was at the forefront of technological advances, introducing full electrical systems, the clashless manual transmission and the steel roof. The brand developed three engines, with its V8 setting the standard for the
American automotive industry The automotive industry in the United States began in the 1890s and, as a result of the size of the domestic market and the use of mass production, rapidly evolved into the largest in the world. The United States was the first country in the w ...
. Cadillac had the first U.S. car to win the Royal Automobile Club of the United Kingdom's
Dewar Trophy The Dewar Trophy was a cup donated in the early years of the twentieth century by Sir Thomas R. Dewar, M.P. a member of parliament of the United Kingdom (UK), to be awarded each year by the Royal Automobile Club (R. A .C.) of the United Kingdom "t ...
by successfully demonstrating the interchangeability of its component parts during a reliability test in 1908; this spawned the firm's slogan "Standard of the World". It won the trophy again in 1912 for incorporating electric starting and lighting in a production automobile.


Early history


Founding

Cadillac was formed from the remnants of the Henry Ford Company. After a dispute between
Henry Ford Henry Ford (July 30, 1863 – April 7, 1947) was an American industrialist, business magnate, founder of the Ford Motor Company, and chief developer of the assembly line technique of mass production. By creating the first automobile that ...
and his investors, Ford left the company along with several of his key partners in March 1902. Ford's financial backers William Murphy and Lemuel Bowen called in engineer Henry M. Leland of Leland & Faulconer Manufacturing Company to appraise the plant and equipment in preparation for liquidating the company's assets. Instead, Leland persuaded the pair to continue manufacturing automobiles using Leland's proven single-cylinder engine. A new company called the Cadillac Automobile Company was established on 22 August 1902, converting the Henry Ford Company factory at Cass Street and Amsterdam Avenue. It was named after French explorer
Antoine Laumet de La Mothe, sieur de Cadillac Antoine is a French given name (from the Latin ''Antonius'' meaning 'highly praise-worthy') that is a variant of Danton, Titouan, D'Anton and Antonin. The name is used in France, Switzerland, Belgium, Canada, West Greenland, Haiti, French Guiana ...
, who had founded Detroit in 1701.


First automobiles

Cadillac's first automobiles, the Runabout and Tonneau, were completed in October 1902. They were two-seat horseless carriages powered by a
single-cylinder engine A single-cylinder engine, sometimes called a thumper, is a piston engine with one cylinder. This engine is often used for motorcycles, motor scooters, go-karts, all-terrain vehicles, radio-controlled vehicles, portable tools and garden machinery ...
. They were practically identical to the 1903 Ford Model A. Many sources say the first car rolled out of the factory on 17 October; in the book ''Henry Leland—Master of Precision'', the date is 20 October; another reliable source shows car number three to have been built on 16 October. Cadillac displayed the new vehicles at the
New York Auto Show The New York International Auto Show is an annual auto show that is held in Manhattan in late March or early April. It is held at the Jacob Javits Convention Center. It usually opens on or just before Easter weekend and closes on the first S ...
in January 1903, where the vehicles impressed the crowds enough to gather over 2,000 firm orders. Cadillac's biggest selling point was precision manufacturing, and therefore, reliability; a Cadillac was simply a better-made vehicle than its competitors. :;Runabout File:Cadillac Model A 1902 (6829591487).jpg, 1902 File:Cadillac 1904 6.5 HP Rear-entrance tonneau on London to Brighton VCR 2010.jpg, 6½ HP 1904 File:Cadillac K (1907) at Autoworld Brussels (8394291773).jpg, 1907 File:Cadillac Model K Runabout (6037133022).jpg, 1907 File:1908 Cadillac Model S runabout (6105143017).jpg, 1908 with dickey seat open File:1908 Cadillac Model S Tulip Roadster, Medow Brook Concours 2005.jpg, 1908 Cadillac Model S :;Rear-entrance tonneau File:Cadi-1903.jpg, 1903 File:Cadillac 1903 Rear Entrance Tonneau Auto on London to Brighton Veteran Car Run 2009.jpg, 6½ HP 1903 File:Cadillac 8.25 HP Tonneau 1904 07-11-2010 14-17-57.JPG, 8¼ HP 1904 File:Cadillac 1904 Tonneau on London to Brighton VCR 2010.jpg, 8¼ HP surrey-top 1904 File:Cadillac 10HP Tonneau 1904 03-11-2013 08-32-24.jpg, 10 HP 1904 :;Special bodies Cadillac Special Delivery 19040220.jpg, Delivery 1903 File:Cadillac 1904 8.25 HP tonneau on London to Brighton VCR 2010.jpg, 8½ HP touring car 1904 File:Cadillac 1904 8.25 HP Detachable-Top Limousine on London to Brighton VCR 2010 15-39-05.jpg, 8¼ HP detachable-top limousine 1904 File:Cadillac 9HP Limousine 07-11-2010 15-52-37.JPG, 9 HP
limousine A limousine ( or ), or limo () for short, is a large, chauffeur-driven luxury vehicle with a partition between the driver compartment and the passenger compartment. A very long wheelbase luxury sedan (with more than four doors) driven by a pr ...
Cadillac 1907 Model M Coupe.jpg, Model M coupé 1907


Notable events: 1906–1912

The Cadillac Automobile Company merged with Leland & Faulconer Manufacturing, forming The Cadillac Motor Company in 1905."Cadillac: A Century of Excellence" by Rob Leicester Wagner () From its earliest years, Cadillac aimed for
precision engineering Precision engineering is a subdiscipline of electrical engineering, software engineering, electronics engineering, mechanical engineering, and optical engineering concerned with designing machines, fixtures, and other structures that have excep ...
and stylish luxury finishes, causing its cars to be ranked amongst the finest in the United States. Cadillac was the first volume manufacturer of a fully enclosed car, in 1906. Cadillac participated in the 1908 interchangeability test in the United Kingdom, and was awarded the
Dewar Trophy The Dewar Trophy was a cup donated in the early years of the twentieth century by Sir Thomas R. Dewar, M.P. a member of parliament of the United Kingdom (UK), to be awarded each year by the Royal Automobile Club (R. A .C.) of the United Kingdom "t ...
for the most important advancement of the year in the automobile industry. On July 29, 1909, Cadillac was purchased by the
General Motors The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and ...
(GM)
conglomerate Conglomerate or conglomeration may refer to: * Conglomerate (company) * Conglomerate (geology) * Conglomerate (mathematics) In popular culture: * The Conglomerate (American group), a production crew and musical group founded by Busta Rhymes ** ...
. Cadillac became General Motors' prestige division, devoted to the production of large luxury vehicles. The Cadillac line was also GM's default marque for "commercial chassis" institutional vehicles, such as
limousine A limousine ( or ), or limo () for short, is a large, chauffeur-driven luxury vehicle with a partition between the driver compartment and the passenger compartment. A very long wheelbase luxury sedan (with more than four doors) driven by a pr ...
s, ambulances, hearses and funeral home
flower car A flower car is a type of vehicle used in the funeral industry of the United States, frequently under the Cadillac brand.https://www.hemmings.com/stories/article/you-dont-bring-me-flowers/amp It is used to carry flowers for the burial service, or ...
s, the last three of which were custom-built by aftermarket manufacturers. It became positioned at the top of GM's vehicle hierarchy, above
Buick Buick () is a division of the American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American marques of automobiles, and was the company that established General ...
,
Oldsmobile Oldsmobile or formally the Oldsmobile Division of General Motors was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it pro ...
,
Oakland Oakland is the largest city and the county seat of Alameda County, California, United States. A major West Coast port, Oakland is the largest city in the East Bay region of the San Francisco Bay Area, the third largest city overall in the Bay ...
, and later,
Chevrolet Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet (1878–1941) and ou ...
. In 1912, Cadillac was the first automobile manufacturer to incorporate an electrical system enabling starting,
ignition Ignition may refer to: Science and technology * Firelighting, the human act of creating a fire for warmth, cooking and other uses * Combustion, an exothermic chemical reaction between a fuel and an oxidant * Fusion ignition, the point at which a ...
, and lighting.


Becoming the "Standard of the World" and the Great Depression: 1915–1941

In 1915, Cadillac introduced a 90-degree flathead
V8 engine A V8 engine is an eight-cylinder piston engine in which two banks of four cylinders share a common crankshaft and are arranged in a V configuration. The first V8 engine was produced by the French Antoinette company in 1904, developed and u ...
with at 2400 rpm and of
torque In physics and mechanics, torque is the rotational equivalent of linear force. It is also referred to as the moment of force (also abbreviated to moment). It represents the capability of a force to produce change in the rotational motion of th ...
, allowing its cars to attain . This was faster than most roads could accommodate at this time. Cadillac pioneered the dual-plane V8 crankshaft in 1918. In 1928 Cadillac introduced the first clashless Synchro-Mesh
manual transmission A manual transmission (MT), also known as manual gearbox, standard transmission (in Canada, the United Kingdom, and the United States), or stick shift (in the United States), is a multi-speed motor vehicle transmission (mechanics), transmission ...
, utilizing constant mesh gears. In 1930 Cadillac implemented the first V-16 engine, with a 45-degree overhead valve, , and , one of the most powerful and quietest engines in the United States. The development and introduction of the V8, V16 and V12 helped to make Cadillac the "Standard of the World". A later model of the V8 engine, with
overhead valve An overhead valve (OHV) engine, sometimes called a ''pushrod engine'', is a piston engine whose valves are located in the cylinder head above the combustion chamber. This contrasts with earlier flathead engines, where the valves were located be ...
s, set the standard for the entire American automotive industry in 1949. In July 1917, the
United States Army The United States Army (USA) is the land service branch of the United States Armed Forces. It is one of the eight U.S. uniformed services, and is designated as the Army of the United States in the U.S. Constitution.Article II, section 2, ...
needed a dependable staff car and chose the Cadillac Type 55 Touring Model after exhaustive tests on the Mexican border. 2,350 of the cars were supplied for use in France by officers of the
American Expeditionary Force The American Expeditionary Forces (A. E. F.) was a formation of the United States Army on the Western Front of World War I. The A. E. F. was established on July 5, 1917, in France under the command of General John J. Pershing. It fought along ...
in
World War I World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was List of wars and anthropogenic disasters by death toll, one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, ...
. General Motors of Canada had built Cadillacs from 1923 until 1936 and LaSalles from 1927 until 1935. Pre-World War II Cadillacs were well-built, powerful, mass-produced luxury cars aimed at an upper-class market. In the 1930s, Cadillac added cars with V12 and V16 engines to their range, many of which were fitted with custom coach-built bodies. In the 1920s and 1930s Cadillac and Buick vehicles were popular with longer-distance passenger service operators e.g. the Nairn Transport Company in the Middle East (Baghdad-Damascus) and Newmans Coach Lines in New Zealand. In 1926, Cadillac recruited automobile stylist
Harley Earl Harley Jarvis Earl (November 22, 1893 – April 10, 1969) was an American automotive designer and business executive. He was the initial designated head of design at General Motors, later becoming vice president, the first top executive ever ...
in a one-time consulting capacity, but his employment lasted considerably longer: by 1928, Earl was the head of the new Art and Color division and he would ultimately work for GM until he retired, over 30 years later. The first car he designed was the LaSalle, a new, smaller "companion marque" car, named after another French explorer and founder of Detroit, René Robert Cavelier, Sieur de La Salle. That marque remained in production until 1940. Cadillac introduced designer-styled bodywork (as opposed to auto-engineered) in 1927. It installed shatter-resistant
glass Glass is a non- crystalline, often transparent, amorphous solid that has widespread practical, technological, and decorative use in, for example, window panes, tableware, and optics. Glass is most often formed by rapid cooling (quenchin ...
in 1926. Cadillac also introduced the "turret top", the first all-steel roof on a passenger car. Previously, car roofs had been made out of fabric-covered wood. The Great Depression sapped the auto industry generally, with the luxury market declining more steeply; between 1928 and 1933, Cadillac sales declined by 84% to 6,736 vehicles. Exacerbating sales performance for the Cadillac brand was a policy, reflective of the times, which discouraged sales to African Americans.Gordon. Nick Dreystadt, mechanic and national head of Cadillac service, urged a committee—set up to decide whether the Cadillac brand would live on—to revoke that policy. After the policy was eliminated, brand sales increased by 70% in 1934, and Dreystadt was promoted to lead the entire Cadillac Division. By 1940, Cadillac sales had risen tenfold compared to 1934. In 1936, Dreystadt released the
Series 60 The S60 Platform (formerly Series 60 User Interface) was a software platform for smartphones that runs on top of the Symbian operating system. It was created by Nokia based on the 'Pearl' user interface from Symbian Ltd. It was introduced at ...
as Cadillac's entry into the mid-priced vehicle market. It was replaced by the Series 61 in 1939, but a popular model that was derived from it, the Sixty Special, continued through 1993. Another factor helped boost Cadillac growth over the next few years: a revolution in assembly-line technology. In 1934,
Henry F. Phillips Henry Frank Phillips (June 4, 1889 – April 13, 1958) was an American businessman from Portland, Oregon. The Phillips-head ("crosshead") screw and screwdriver are named after him. The importance of the crosshead screw design lies in its self-ce ...
introduced the
Phillips screw At a minimum, a screw drive is a set of shaped cavities and protrusions on the screw head that allows torque to be applied to it. Usually, it also involves a mating tool, such as a screwdriver, that is used to turn it. The following heads are ca ...
and
screwdriver A screwdriver is a tool, manual or powered, used for turning screws. A typical simple screwdriver has a handle and a shaft, ending in a tip the user puts into the screw head before turning the handle. This form of the screwdriver has been repla ...
to the market. He entered into talks with General Motors and convinced the Cadillac group his new screws would speed assembly times and therefore increase profits. Cadillac was the first automaker to use the Phillips technology, in 1937, which was widely adopted in 1940. For the first time in many years all cars built by the company shared the same basic engine and drivetrain in 1941. 1941 also saw the introduction of optional
Hydra-Matic Hydramatic (also known as Hydra-Matic) is an automatic transmission developed by both General Motors' Cadillac and Oldsmobile divisions. Introduced in 1939 for the 1940 model year vehicles, the ''Hydramatic'' was the first mass-produced ful ...
, the first mass-produced fully
automatic transmission An automatic transmission (sometimes abbreviated to auto or AT) is a multi-speed transmission used in internal combustion engine-based motor vehicles that does not require any input from the driver to change forward gears under normal driving ...
, offered the previous year on the
Oldsmobile Oldsmobile or formally the Oldsmobile Division of General Motors was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it pro ...
. File:1921 Cadillac Suburban.jpg, 1921 Cadillac Suburban File:1929-cadillac-archives.jpg, 1929 Cadillac File:Cadillac.fleetwood.v8.arp.750pix.jpg, 1929 Cadillac Fleetwood File:'31 Cadillac Phaeton (Auto classique Salaberry-De-Valleyfield '11).JPG, 1931 Cadillac phaeton File:1932 Cadillac 355B V8 Sedan.jpg, 1932 Cadillac 355B V8 sedan File:1936 Cadillac Series 70 4 door Convertible V8.jpg, 1936 Cadillac Series 70 four door convertible V8 File:1939 Cadillac Series 75 Town car Limousine (13327289595).jpg, 1939 Cadillac Series 75 town car File:1940 Cadillac 90.JPG, 1940 Cadillac 90 town car


After World War II and the Great Depression: 1945–1959

Postwar Cadillac vehicles innovated many of the styling features that came to be synonymous with the late 1940s and 1950s American automobile. Incorporating many of the ideas of then
General Motors The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and ...
styling chief
Harley J. Earl Harley Jarvis Earl (November 22, 1893 – April 10, 1969) was an American automotive designer and business executive. He was the initial designated head of design at General Motors, later becoming vice president, the first top executive ever ...
, these included
tailfins The tailfin era of automobile styling encompassed the 1950s and 1960s, peaking between 1955 and 1961. It was a style that spread worldwide, as car designers picked up styling trends from the US automobile industry, where it was regarded as the ...
, wraparound
windshield The windshield (North American English) or windscreen (Commonwealth English) of an aircraft, car, bus, motorbike, truck, train, boat or streetcar is the front window, which provides visibility while protecting occupants from the elements. ...
s, and extensive use of chrome. Tailfins were first added in 1948 and reached their pinnacle in 1959. From 1960 to 1964 they decreased each year until they disappeared in the 1965 model year (remaining
vestigial Vestigiality is the retention, during the process of evolution, of genetically determined structures or attributes that have lost some or all of the ancestral function in a given species. Assessment of the vestigiality must generally rely on co ...
y only on the limited production 1965 Series 75 chassis, a carry-over from 1964). Cadillac's other distinctive styling attribute was its front-bumper. What had started out after the war as a pair of artillery shell-shaped bumper guards moved higher on the front-end design as the 1950s wore on. Becoming known as
Dagmar bumpers Dagmar bumpers (also known as "bullet bumpers") is a slang term for chrome conical-shaped bumper guards that began to appear on the front bumper/grille assemblies of certain American automobiles following World War II. They reached their peak in ...
for their similarity to the buxom 1950s television personality, they were toned down in 1958 and gone the next year. 1956 saw the introduction of the pillarless four-door hardtop sedan, marketed as the "Sedan de Ville"; a year later the feature appeared in all standard Cadillacs. The fledgling automotive magazine ''
Motor Trend ''MotorTrend'' is an American automobile magazine. It first appeared in September 1949, and designated the first Car of the Year, also in 1949. Petersen Publishing Company in Los Angeles published ''MotorTrend'' until 1998, when it was sold to ...
'' awarded its first " ''Motor Trend'' Car of the Year" to Cadillac in 1949 for its innovative overhead valve
V8 engine A V8 engine is an eight-cylinder piston engine in which two banks of four cylinders share a common crankshaft and are arranged in a V configuration. The first V8 engine was produced by the French Antoinette company in 1904, developed and u ...
. While the company initially snubbed the honor, it now proudly references its "Car of the Year" wins in publicity material. On 25 November 1949, Cadillac produced its one-millionth car, a 1950
Coupe de Ville A coupe or coupé (, ) is a passenger car with a sloping or truncated rear roofline and two doors. The term ''coupé'' was first applied to horse-drawn carriages for two passengers without rear-facing seats. It comes from the French past parti ...
.Flory, p. 255. It also set a new sales mark of 100,000 cars, matched in 1950 and 1951. 1949 also saw the introduction with Buick of the first mass-produced
hardtop A hardtop is a rigid form of automobile roof, which for modern cars is typically constructed from metal. A hardtop roof can be either fixed (i.e. not removable), detachable for separate storing or retractable within the vehicle itself. The ...
coupe, a closed-body style without a "B" pillar. Marketed as the Coupe de Ville, it would become one of Cadillac's most popular models for many years. In 1951, Cadillac began production of the
M41 Walker Bulldog The M41 Walker Bulldog, officially 76-mm Gun Tank, M41, was an American light tank developed for armed reconnaissance purposes. It was produced by Cadillac between 1951 and 1954 and marketed successfully to the United States Army as a replaceme ...
army tank, which saw service in the
Korean Korean may refer to: People and culture * Koreans, ethnic group originating in the Korean Peninsula * Korean cuisine * Korean culture * Korean language **Korean alphabet, known as Hangul or Chosŏn'gŭl **Korean dialects and the Jeju language ** ...
and
Vietnam war The Vietnam War (also known by #Names, other names) was a conflict in Vietnam, Laos, and Cambodia from 1 November 1955 to the fall of Saigon on 30 April 1975. It was the second of the Indochina Wars and was officially fought between North Vie ...
s. In 1953, the "Autronic Eye" was introduced. This feature would automatically dim high-beam headlamps for the safety of oncoming motorists. In 1957, Cadillac attempted to move further upmarket, creating the hand-built Series 70 Eldorado Brougham. It featured
self-levelling suspension Self-levelling refers to an automobile suspension system that maintains a constant ride height of the vehicle above the road, regardless of load. Purpose Many vehicle systems on a conventional vehicle are negatively affected by the change in attit ...
, "memory seat" function, and an all-transistor signal-seeking car radio that was produced by GM's Delco Radio and which was available as standard equipment for the 1957 Eldorado Brougham models. While the car showed Cadillac's technological prowess, it sold only 904 units.


Pinnacles in luxury and dimension: 1960–1976

The dual-reservoir brake master cylinder, with separate front and rear hydraulic systems, was introduced in 1962, six years ahead of the federal requirement. The first fully automatic heater–
air conditioning Air conditioning, often abbreviated as A/C or AC, is the process of removing heat from an enclosed space to achieve a more comfortable interior environment (sometimes referred to as 'comfort cooling') and in some cases also strictly controlling ...
system also appeared, as did the three-speed Turbo-Hydramatic automatic transmission; it would become the GM standard model for several decades. Starting in the late 1960s, Cadillac offered a fiber-optic warning system to alert the driver to failed light bulbs. The use of extensive bright-work on the exterior and interior also decreased each year after 1959. By the 1966 model year, even the rear bumpers ceased to be all chrome—large portions were painted, including the headlight bezels. In 1966, Cadillac had its best annual sales to that point, over 192,000 units (142,190 of them de Villes), an increase of more than 60%. This was exceeded in 1968, when Cadillac topped 200,000 units for the first time. The years 1967 and 1968 saw the introduction of a host of federally mandated safety features, including energy-absorbing steering columns and wheels, soft interior and instrument panel knobs and surfaces, front shoulder belts, and side marker lights. The
front-wheel drive Front-wheel drive (FWD) is a form of engine and transmission layout used in motor vehicles, where the engine drives the front wheels only. Most modern front-wheel drive vehicles feature a transverse engine, rather than the conventional longitu ...
Eldorado was launched in 1967, setting a new standard for a
personal luxury car Personal luxury car is a North American car classification describing somewhat sporty, sophisticated mass-market coupés that emphasized comfort over performance. The North American manufacturers most often combined engineering, design, and mar ...
. Its simple, elegant design was a far cry from the tailfin and chrome of the 1950s. Cadillac's success grew against rivals
Lincoln Lincoln most commonly refers to: * Abraham Lincoln (1809–1865), the sixteenth president of the United States * Lincoln, England, cathedral city and county town of Lincolnshire, England * Lincoln, Nebraska, the capital of Nebraska, U.S. * Lincol ...
and
Imperial Imperial is that which relates to an empire, emperor, or imperialism. Imperial or The Imperial may also refer to: Places United States * Imperial, California * Imperial, Missouri * Imperial, Nebraska * Imperial, Pennsylvania * Imperial, Texas ...
, which had division sales topping all of
Chrysler Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotiv ...
for the first time in 1970. The new engine that debuted in the 1968 model year, designed for an ultimate capacity potential of , was increased to for the 1970 Eldorado. It was adopted across the model range beginning in 1975. Driver and front passenger
airbag An airbag is a vehicle occupant-restraint system using a bag designed to inflate extremely quickly, then quickly deflate during a collision. It consists of the airbag cushion, a flexible fabric bag, an inflation module, and an impact sensor. T ...
s ("Air Cushion Restraint System") began to be offered on some Cadillac, as well as other Buick and Oldsmobile luxury models, in 1974, however this option was unpopular as was discontinued after the 1976 model year. The pillarless
Coupe deVille The Cadillac DeVille is the nameplate used by Cadillac over eight generations, originally used to designate a trim level of the 1949 Cadillac Series 62 and later to designate a standalone model in the brand range. The last model marketed specif ...
ended with the 1973 model, while the Sedan deVille remained pillarless through 1976. The 1970s saw new extremes in vehicle luxury and dimension. The 1972
Fleetwood Fleetwood is a coastal town in the Borough of Wyre in Lancashire, England, at the northwest corner of the Fylde. It had a population of 25,939 at the 2011 census. Fleetwood acquired its modern character in the 1830s, when the principal lando ...
was some longer in wheelbase and overall, compared to the 1960 Series 75 Fleetwood; the entry-level 1972
Calais Calais ( , , traditionally , ) is a port city in the Pas-de-Calais department, of which it is a subprefecture. Although Calais is by far the largest city in Pas-de-Calais, the department's prefecture is its third-largest city of Arras. Th ...
was longer than the equivalent 1960 Series 62, on the same wheelbase. Models gained a smoother ride while vehicle weight, standard equipment, and
engine displacement Engine displacement is the measure of the cylinder volume swept by all of the pistons of a piston engine, excluding the combustion chambers. It is commonly used as an expression of an engine's size, and by extension as a loose indicator of the ...
were all increased. Cadillac experienced record sales in 1973 and again in the late 1970s. In May 1975, the Seville was introduced as a competitor to the growing import luxury car market and was marketed as "international size". File:Cadillac Eldorado.jpg, 1967-70
Cadillac Eldorado The Cadillac Eldorado is a luxury car manufactured and marketed by Cadillac from 1952 until 2002 over twelve generations. The Eldorado was at or near the top of the Cadillac line. The original 1953 Eldorado convertible and the Eldorado Brougham ...
File:Cadillac DeVille Convertible 1968.jpg, 1968
Cadillac DeVille The Cadillac DeVille is the nameplate used by Cadillac over eight generations, originally used to designate a trim level of the 1949 Cadillac Series 62 and later to designate a standalone model in the brand range. The last model marketed specif ...
File:1972 Cadillac Sedan de Ville.jpg, 1972 Cadillac DeVille File:1976 Cadillac Coupe Deville D’Elegance fvl.jpg, 1976 Cadillac DeVille File:1976_Cadillac_Eldorado_convertible_1_--_10-23-2009.jpg, 1976 Cadillac Eldorado File:1976 Cadillac Seville (41190938545).jpg, 1976 Cadillac Seville


Downsizings and new technology-assisted luxury features: 1977–1988

In 1977, Cadillac's D-bodies experienced the same "downsizing" as the rest of GM's "B" and "C" bodied cars. In 1977, GM significantly downsized their full-sized cars. The Fleetwood Brougham lost its exclusive longer wheelbase and now rode on the same new shorter 121.5" wheelbase as the DeVille. Both Fleetwood and DeVille models were powered by the V8s. This engine was basically a de-bored version of the 472/500 (7.9 L/8.2 L) V8 of previous years. 1977 was Cadillac's 75th anniversary and saw the introduction of the downsized DeVille coupes and sedans. The redesigned Fleetwood Brougham was now similar in appearance to the lesser Sedan de Ville. Other than the name, there were only subtle exterior differences between a Fleetwood Brougham and Sedan de Ville. The interior of the Fleetwood was plusher and offered more features as standard. These new cars featured a higher roofline, resulting in a vehicle that was more than nine inches shorter, four inches narrower, and half a ton lighter than the previous year, but with a larger trunk and more headroom and legroom. These were also the first DeVilles to be marketed without
fender skirts Fender skirts, known in Australia and the United Kingdom as spats, are pieces of bodywork on the fender that cover the upper portions of the tires of an automobile. They are usually used on rear wheels only, but some models have them on all ...
over the rear wheels. The 500 in3 V8 (which produced 190 horsepower) was replaced for 1977 by a 180-horsepower 425 in3 V8 variant of similar design. The reduction in size and weight was implemented to improve fuel economy and emissions as a result of the United States Federal Government passage of Corporate Average Fuel Economy regulations. For 1977, the lineup included the two-door Coupe de Ville ($9,654) and the four-door Sedan de Ville ($9,864). The $650 d'Elegance package, an interior dress-up option carried over from the previous generation of DeVilles, continued for both models. Three-sided, wrap-around tail lamps were a 1977 feature only (although they would re-appear in 1987). Coupe de Ville's popular "Cabriolet" option, priced at $348, included a rear-half padded vinyl roof covering and opera lamps. An optional electronic fuel-injected version of the standard 7.0-liter powerplant, adding , was available for an additional $647. Sales figures were 138,750 Coupe de Villes and 95,421 Sedan de Villes for an all-time sales record of 234,171 DeVilles sold. With these downsizings, fuel economy and handling improved. In 1979, Cadillac's flagship Eldorado coupe would downsize. The 1980s saw further downsizing of many models including the DeVille, Fleetwood, Eldorado, and Seville. Cadillac brought out a dramatic redesign for the Seville in 1980 featuring a bustle-back rear-end styling theme and a move to the same front-wheel-drive chassis as the Eldorado. In 1982, the Cimarron was introduced as the brand's first compact car. The Cimarron's market failure is one in a series of events throughout the 1980s and 1990s which sullied Cadillac's reputation and caused the division's share of the US market to fall from 3.8% in 1979 to 2.2% in 1997; it is routinely cited as the nadir of GM's product planning. Noted automotive journalist Dan Neil included the Cimarron in his 2007 list of the "Worst cars of all time", saying "everything that was wrong, venal, lazy, and mendacious about GM in the 1980s was crystallized in this flagrant insult to the good name and fine customers of Cadillac." He added that the Cimarron "nearly killed Cadillac and remains its biggest shame". For the 1981 model year, the long-running "Standard of the World" slogan was changed to "An American Standard of the World". For the 1982 model year, the slogan was changed to "Best of All ... It's A Cadillac", which was used until 1986. Because of a delay in the production of the new front-drive DeVilles (which were now scheduled for release as 1985 models), 1984 was a re-run for the rear-wheel-drive Coupe de Ville ($17,140) and its four-door companion, the popular Sedan de Ville ($17,625). It was also the last time DeVille used the "V" emblem below the Cadillac crest, as 1985 models and on would use the crest and wreath emblem—formerly a Fleetwood and Eldorado exclusive. For 1984, sales figures show a total four-door production of 107,920 units, and an additional 50,840 two-door units (figures include de Ville and Fleetwood models). The new front-drive 1985 Coupe de Ville and Sedan de Ville arrived in Cadillac showrooms during the spring of 1984, about six months earlier than most new-car introductions, so both the 1984 rear-drive and 1985 front-drive models were selling and being produced (due to separate assembly plants) at the same time for nearly half a year. 1985 saw the new front-wheel-drive DeVille and Fleetwood models released after quality delays prevented a planned 1984 model year introduction. 1986 saw new downsized Eldorado and Seville models. In 1987, the all-new
Pininfarina Pininfarina S.p.A. (short for Carrozzeria Pininfarina) is an Italian car design firm and coachbuilder, with headquarters in Cambiano, Turin, Italy. The company was founded by Battista "Pinin" Farina in 1930. On 14 December 2015, the Indian ...
-bodied Allante roadster came to market featuring the HT-4100 V8 engine. The Sixty Special returned in 1987 as the top owner-driven Cadillac in the
front-wheel-drive Front-wheel drive (FWD) is a form of engine and transmission layout used in motor vehicles, where the engine drives the front wheels only. Most modern front-wheel drive vehicles feature a transverse engine, rather than the conventional longi ...
GM C-body lineup, with a planned production run of just 2,000 cars. The 1987 and 1988 Sixty Specials were unique, custom-crafted automobiles, which featured a five-inch (127 mm) longer wheelbase over the DeVille/Fleetwood on which they were based. Also in 1987,
Detroit Assembly Detroit Assembly (also known as Detroit Cadillac, Cadillac Assembly or Clark Street Assembly) was a General Motors automobile factory in Detroit, Michigan on Clark Street, south of Michigan Avenue (U.S. Route 12). It began operations in 1921 and C ...
on Clark Street in
Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at t ...
, where Cadillacs had been made since 1921, was closed. The 1980s also saw the introduction of new, technology-assisted luxury features. Among these was the return of the memory seat option, not available since the 1958 Eldorado Brougham. 1981 brought standard digital heating and air conditioning controls to all models. In 1982, the High Technology engine was introduced. It was originally scheduled for a 1983 release, later delayed to 1985, with its intended applications being the downsized front-wheel-drive models Cadillac would introduce that year. 1983 saw the introduction of the Delco/Bose stereo system option, an US$895 cassette stereo system available only on the Eldorado and Seville. This Bose system would eventually become available on the DeVille and Fleetwood models on their 1985 FWD editions. The trip computer, available for Eldorado in 1979 and Seville in 1978 and 1979, was replaced in 1981 with the availability of digital instrumentation with some Trip Computer functions being replaced by the new digital heating and air conditioning control panel. Digital instrumentation would become available for the new FWD DeVille and Fleetwood series in 1985. File:1978 Cadillac Sedan de Ville -- 06-18-2011.jpg, 1978
Cadillac DeVille The Cadillac DeVille is the nameplate used by Cadillac over eight generations, originally used to designate a trim level of the 1949 Cadillac Series 62 and later to designate a standalone model in the brand range. The last model marketed specif ...
File:Cadillac Seville (11695707603).jpg, 1980
Cadillac Seville The Seville was manufactured by Cadillac from 1975 to 2004 as a smaller-sized, premium model. It was replaced by the STS in 2004. Origin of the name The name of "Cadillac's first small car" was selected over a revival of LaSalle or the GM de ...
File:Cadillac_Sedan_de_Ville_2012-07-15_15-12-36.JPG, 1984 Cadillac DeVille File:1984-85_Eldorado_Convertible.jpg, 1984
Cadillac Eldorado The Cadillac Eldorado is a luxury car manufactured and marketed by Cadillac from 1952 until 2002 over twelve generations. The Eldorado was at or near the top of the Cadillac line. The original 1953 Eldorado convertible and the Eldorado Brougham ...
File:85-88 Cadillac Coupe de Ville.jpg, 1987 Cadillac DeVille File:Red_closed_Cadillac_Allante_fl.jpg, 1988
Cadillac Allante The Cadillac Motor Car Division () is a division of the American automobile manufacturer General Motors (GM) that designs and builds luxury vehicles. Its major markets are the United States, Canada, and China. Cadillac models are distributed in ...
File:257773_2030637598504_1021034280_2383948_6570269_o.jpg, 1988
Cadillac Brougham The Cadillac Brougham was a line of full-size luxury cars manufactured by the Cadillac Motor Car Division of General Motors from the 1987 through 1992 model years and was marketed from 1977 to 1986 as the Cadillac Fleetwood Brougham. The opt ...
File:Cadillac_Cimarron_2_--_07-01-2009.jpg, 1988 Cadillac Cimarron File:'88 Cadillac Seville.jpg, 1988 Cadillac Seville


New introductions: 1989–1999

In 1991, Cadillac introduced the
Northstar engine The Northstar engine is a family of high-performance 90° V engines produced by General Motors between 1993 and 2011. Regarded as GM's most technically complex engine, the original double overhead cam, four valve per cylinder, aluminum block/al ...
, which was a family of high-performance 90° V engines produced by General Motors from 1991 to 2010. Regarded as GM's most technically complex engine, the original double overhead cam, four valve per cylinder, aluminum block/aluminum head V8 design was developed by Oldsmobile's R&D, but is most associated with Cadillac's Northstar series. The related Northstar System was Cadillac's trademarked name for a package of performance features introduced in mid-1992 that coupled
variable valve timing In internal combustion engines, variable valve timing (VVT) is the process of altering the timing of a valve lift event, and is often used to improve performance, fuel economy or emissions. It is increasingly being used in combination with var ...
, road sensing suspension, variable power steering, and four-wheel
disc brake A disc brake is a type of brake that uses the calipers to squeeze pairs of pads against a disc or a "rotor" to create friction. This action slows the rotation of a shaft, such as a vehicle axle, either to reduce its rotational speed or to h ...
s to the Division's high-output and high-torque Northstar engines. For 1992, the Seville was redesigned to better compete with luxury performance sedans from Europe and had adopted some styling cues from the 1988 Cadillac Voyage concept car. It also made ''
Car and Driver ''Car and Driver'' (''CD'' or ''C/D'') is an American automotive enthusiast magazine. In 2006 its total circulation was 1.23 million. It is owned by Hearst Magazines, who purchased prior owner Hachette Filipacchi Media U.S. in 2011. It was f ...
'' magazine's Ten Best list that year. A year later, the Brougham was discontinued and replaced by the all-new rear-wheel-drive 1993 Fleetwood. The previous front-wheel drive Fleetwood was renamed Sixty Special for 1993. That same year, the Coupe deVille was discontinued due to the declining popularity of full-size coupes. For 1994, the DeVille was redesigned to share the K-body platform with the
Seville Seville (; es, Sevilla, ) is the capital and largest city of the Spanish autonomous community of Andalusia and the province of Seville. It is situated on the lower reaches of the River Guadalquivir, in the southwest of the Iberian Penins ...
. The body was redesigned, although the wheelbase remained 113.8 inches—rather than the 111 inches used on the Seville. Production moved to
Hamtramck, Michigan Hamtramck ( ) is a city in Wayne County in the U.S. state of Michigan. As of the 2020 census, the city population was 28,433. Hamtramck is surrounded by the city of Detroit except for a small portion that borders the fellow enclave city of ...
. Also for 1994, all DeVille models included a standard SRS driver-side front airbag, as well as fully digital instrumentation with an integrated message center, which provided important vehicle information and status, current speed, outside temperature, and more, with controls mounted to the left of the instrument cluster. Also standard was a dual-zone front HVAC system, with controls located to the right of the instrument cluster, and remote controls on the front passenger door panel. An SRS passenger's-side front airbag became standard equipment after a restyling in 1996, which also brought revised exterior styling and new audio systems with TheftLock coded anti-theft technology. In 1995, the high technology engine that had been used in Cadillacs since 1982 was discontinued. For 1997, the Catera mid-size sedan was introduced as Cadillac's new entry-level model. The Catera was a
rebadged In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a man ...
variant of the
Opel Omega B The Opel Omega is an executive car engineered and manufactured by German automaker Opel between 1986 and 2004. The first generation, the Omega A (1986–1993), superseded the Opel Rekord. It was voted European Car of the Year for 1987, and was ...
and was manufactured by
Opel Opel Automobile GmbH (), usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Grou ...
in Rüsselsheim, Germany. The DeVille was also redesigned that year. The late 1990s saw Cadillac field its first-ever entry in the growing SUV segment. The
Escalade {{Unreferenced, date=May 2007 Escalade is the act of scaling defensive walls or ramparts with the aid of ladders. Escalade was a prominent feature of sieges in ancient and medieval warfare, and though it is no longer common in modern warfare ...
, introduced in 1999, was marketed to compete with the
Lincoln Navigator The Lincoln Navigator is a full-size luxury SUV marketed and sold by the Lincoln brand of Ford Motor Company since the 1998 model year. Sold primarily in North America, the Navigator is the Lincoln counterpart of the Ford Expedition. It is th ...
and luxury SUVs from various import brands. File:89-92_Cadillac_Fleetwood_sedan.jpg, 1989
Cadillac Fleetwood The Cadillac Fleetwood is a model of luxury car that was manufactured by the Cadillac division of General Motors between 1976 and 1996. The "Fleetwood" name was previously used as a prefix on several of Cadillac's models dating back to 1935. F ...
File:1989-93 Cadillac DeVille.jpg, 1991
Cadillac DeVille The Cadillac DeVille is the nameplate used by Cadillac over eight generations, originally used to designate a trim level of the 1949 Cadillac Series 62 and later to designate a standalone model in the brand range. The last model marketed specif ...
File:1992-1994_Cadillac_Seville.jpg, 1992
Cadillac Seville The Seville was manufactured by Cadillac from 1975 to 2004 as a smaller-sized, premium model. It was replaced by the STS in 2004. Origin of the name The name of "Cadillac's first small car" was selected over a revival of LaSalle or the GM de ...
File:93-96_Cadillac_Fleetwood.jpg, 1993 Cadillac Fleetwood File:1994 Cadillac DeVille (01).jpg, 1994 Cadillac DeVille File:1995_Cadillac_Eldorado_-_Biarritz_chrome_trim_and_vinyl_roof.jpg, 1995
Cadillac Eldorado The Cadillac Eldorado is a luxury car manufactured and marketed by Cadillac from 1952 until 2002 over twelve generations. The Eldorado was at or near the top of the Cadillac line. The original 1953 Eldorado convertible and the Eldorado Brougham ...
File:97-99_Cadillac_Catera_.jpg, 1997
Cadillac Catera The Cadillac Catera is a four-door, five passenger, rear-wheel drive luxury sedan marketed from 1996 until 2001 by Cadillac over a single generation in the United States. As a rebadged variant of the Opel Omega B, the Catera was manufactured by ...
File:97-99_Cadillac_DeVille.jpg, 1997 Cadillac DeVille 1st-Cadillac-Escalade.jpg, 1999
Cadillac Escalade The Cadillac Escalade is a full-size luxury SUV engineered and manufactured by General Motors. It was Cadillac's first major entry into the SUV market. The Escalade was introduced for the 1999 model year in response to competition from the Mer ...


The "Art and Science" era: 2000–present

In 2000, Cadillac introduced a new design philosophy for the 21st century called "Art and Science", which it states "incorporates sharp, sheer forms and crisp edges—a form vocabulary that expresses bold, high-technology design and invokes the technology used to design it." This new design language spread from the original CTS and to the
Cadillac XLR The Cadillac XLR is a front-engine, rear-drive, two passenger roadster (automobile), roadster manufactured and marketed by Cadillac from 2003 to 2009 across a single generation — and noted for its power retractable hardtop, Bulgari designed ...
roadster. Cadillac's model lineup mostly included rear- and all-wheel-drive sedans, roadsters, crossovers and SUVs. The only exceptions were the front-wheel drive compact executive Cadillac BLS (which was not sold in North America) and the
Cadillac DTS The Cadillac DTS is a full-size, four-door, front-drive, five or six passenger luxury sedan that was manufactured and marketed over a single generation for model years 2006–2011 by Cadillac, using GM's G-platform. The DTS debuted at the 2005 ...
, neither of which is still in production. The Cadillac BLS was developed by
Saab Saab or SAAB may refer to: Brands and enterprises * Saab Group, a Swedish aerospace and defence company, formerly known as SAAB, and later as Saab AB ** Datasaab, a former computer company, started as spin off from Saab AB * Saab Automobile, a fo ...
in
Trollhättan Trollhättan () is the 23rd-largest city in Sweden, the seat of Trollhättan Municipality, Västra Götaland County. It is situated by Göta älv, near the lake Vänern, and has a population of approximately 50,000 in the city proper. It is loc ...
, Sweden. The BLS was a
rebadged In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a man ...
variant of the
Saab 9-3 The Saab 9-3 (pronounced ''nine-three'') is a compact executive car initially developed and manufactured by the Swedish automaker Saab. The first generation 9-3 (1998-2003) is based on the GM2900 platform, changing to the GM Epsilon platfor ...
and was offered in both sedan and
station wagon A station wagon ( US, also wagon) or estate car ( UK, also estate), is an automotive body-style variant of a sedan/saloon with its roof extended rearward over a shared passenger/cargo volume with access at the back via a third or fifth door ( ...
configurations. In 2005, the Cadillac STS was introduced as the successor to the
Cadillac Seville The Seville was manufactured by Cadillac from 1975 to 2004 as a smaller-sized, premium model. It was replaced by the STS in 2004. Origin of the name The name of "Cadillac's first small car" was selected over a revival of LaSalle or the GM de ...
, which beginning in 1988 was available as an upscale performance-oriented ''STS'' (for Seville touring sedan) version, and comfort-oriented ''SLS'' (for Seville luxury sedan). The following year, STS received Cadillac's then-new Northstar System, including the aluminium
DOHC An overhead camshaft (OHC) engine is a piston engine where the camshaft is located in the cylinder head above the combustion chamber. This contrasts with earlier overhead valve engines (OHV), where the camshaft is located below the combustion cha ...
''L37'' Northstar
V8 engine A V8 engine is an eight-cylinder piston engine in which two banks of four cylinders share a common crankshaft and are arranged in a V configuration. The first V8 engine was produced by the French Antoinette company in 1904, developed and u ...
. The STS was Cadillac's highest-priced sedan, falling in size between the
mid-size Mid-size—also known as intermediate—is a vehicle size class which originated in the United States and is used for cars larger than compact cars and smaller than full-size cars. "Large family car" is a UK term and a part of the D-segment in ...
CTS Cts or CTS may refer to: Arts and entertainment Television * Chinese Television System, a Taiwanese broadcast television station, including: ** CTS Main Channel () ** CTS Education and Culture () ** CTS Recreation () ** CTS News and Info () ...
and full-size DTS. In 2006, the DeVille nameplate was replaced by
Cadillac DTS The Cadillac DTS is a full-size, four-door, front-drive, five or six passenger luxury sedan that was manufactured and marketed over a single generation for model years 2006–2011 by Cadillac, using GM's G-platform. The DTS debuted at the 2005 ...
, an
abbreviation An abbreviation (from Latin ''brevis'', meaning ''short'') is a shortened form of a word or phrase, by any method. It may consist of a group of letters or words taken from the full version of the word or phrase; for example, the word ''abbrevia ...
dating back to 1986, when a "DeVille Touring Sedan" package was first available. The new name brought the DeVille into line with Cadillac's Art and Science-era nomenclature, which saw the Seville renamed the STS and the Catera replacement called the
CTS Cts or CTS may refer to: Arts and entertainment Television * Chinese Television System, a Taiwanese broadcast television station, including: ** CTS Main Channel () ** CTS Education and Culture () ** CTS Recreation () ** CTS News and Info () ...
. The last DeVille rolled off the
Detroit/Hamtramck Assembly Detroit/Hamtramck Assembly, also called Factory Zero, is a General Motors automobile assembly plant straddling the border between Detroit and Hamtramck, Michigan. It is located about three miles (five km) from GM's corporate headquarters. Wh ...
line on June 23, 2005. The new second-generation CTS-V performance sedan was introduced in 2009 as a direct competitor to the BMW M5. Powered by a
supercharged In an internal combustion engine, a supercharger compresses the intake gas, forcing more air into the engine in order to produce more power for a given displacement. The current categorisation is that a supercharger is a form of forced indu ...
OHV An overhead valve (OHV) engine, sometimes called a ''pushrod engine'', is a piston engine whose valves are located in the cylinder head above the combustion chamber. This contrasts with earlier flathead engines, where the valves were located be ...
6.2 L LSA V8 engine, an automatic version of the CTS-V lapped the
Nürburgring The is a 150,000 person capacity motorsports complex located in the town of Nürburg, Rhineland-Palatinate, Germany. It features a Grand Prix race track built in 1984, and a long "North loop" track, built in the 1920s, around the village a ...
in 7:59.32, at the time a record for production sedans. The last DTS rolled off the assembly line at 11:51 a.m. on May 27, 2011. It was replaced by the
Cadillac XTS The Cadillac XTS (short for ''X-Series Touring Sedan'') is a full-size, four-door, five-passenger, front-wheel drive or all-wheel drive luxury sedan from Cadillac based on an enlarged version of the Epsilon II platform shared with the Buick Lacros ...
which debuted in 2012 as a 2013 model. The Cadillac ATS compact sedan also debuted in 2012 as a 2013 model and a coupe version of the ATS was added two years later. In 2016, the Cadillac CT6 was introduced and was the brand's first full-size rear-wheel-drive sedan since the discontinuation of the Fleetwood in 1996. In early 2017, Cadillac launched Book By Cadillac, a
vehicle subscription Vehicle subscription is a service where a customer pays a recurring fee for the right to use one or more automotive vehicles. Some vehicle subscriptions offer insurance and maintenance as part of the subscription fee; other subscriptions allow ...
service which was initially available in New York City. In November 2017, it was announced that Book by Cadillac would be expanding to
Dallas Dallas () is the third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the fourth-largest metropolitan area in the United States at 7.5 million people. It is the largest city in and seat of Dallas County ...
and Los Angeles. The Cadillac XT6, a new seven-seat
luxury Luxury may refer to: *Luxury goods, an economic good or service for which demand increases more than proportionally as income rises *Luxury tax, tax on products not considered essential, such as expensive cars **Luxury tax (sports), surcharge put ...
mid-size Mid-size—also known as intermediate—is a vehicle size class which originated in the United States and is used for cars larger than compact cars and smaller than full-size cars. "Large family car" is a UK term and a part of the D-segment in ...
crossover SUV A crossover, crossover SUV, or crossover utility vehicle (CUV) is a type of automobile with an increased ride height that is built on unibody chassis construction shared with passenger cars, as opposed to traditional sport utility vehicles ( ...
, was introduced on January 12, 2019, at the
North American International Auto Show The North American International Auto Show (NAIAS), also known as the Detroit Auto Show as of 2022 and prior to NAIAS, is an annual auto show held in Detroit, Michigan, U.S., at Huntington Place. The show was held in January from 1989 to 2019. ...
. It went on sale in the third quarter of 2019 as a 2020 model."2020 Cadillac XT6 Debuts With Three Rows, Bold Styling, Refined Luxury"
from GM Authority (12 January 2019)
Other additions to the Cadillac lineup for the 2020 model year include the CT5 mid-size luxury sedan, replacing the CTS, and the CT4 compact sedan which replaces the ATS. Performance "V" versions of the CT4 and CT5 were also added for 2020. File:Cadillac Deville -- 10-30-2009.jpg, 2000
Cadillac DeVille The Cadillac DeVille is the nameplate used by Cadillac over eight generations, originally used to designate a trim level of the 1949 Cadillac Series 62 and later to designate a standalone model in the brand range. The last model marketed specif ...
File:Cadillac SRX.jpg, 2005
Cadillac SRX The Cadillac SRX is a mid-size luxury SUV and compact luxury crossover SUV (CUV) manufactured and marketed by Cadillac over two generations: the first generation as a five-door, three-row, seven-passenger CUV (2003–2009), and the second genera ...
File:Cadillac BLS front.JPG, 2006 Cadillac BLS File:Cadillac XLR 2006.jpg, 2006
Cadillac XLR The Cadillac XLR is a front-engine, rear-drive, two passenger roadster (automobile), roadster manufactured and marketed by Cadillac from 2003 to 2009 across a single generation — and noted for its power retractable hardtop, Bulgari designed ...
File:06-07 Cadillac DTS.jpg, 2007
Cadillac DTS The Cadillac DTS is a full-size, four-door, front-drive, five or six passenger luxury sedan that was manufactured and marketed over a single generation for model years 2006–2011 by Cadillac, using GM's G-platform. The DTS debuted at the 2005 ...
File:Cadillac CTS front.JPG, 2008
Cadillac CTS The Cadillac CTS is an executive car that was manufactured and marketed by General Motors from 2003 until 2019 across three generations. Historically, it was priced similarly to cars on the compact luxury spectrum; but it has always been sized ...
File:Cadillac CTS-V 1 -- 08-25-2009.jpg, 2009
Cadillac CTS-V The Cadillac CTS is an executive car that was manufactured and marketed by General Motors from 2003 until 2019 across three generations. Historically, it was priced similarly to cars on the compact luxury spectrum; but it has always been siz ...
File:2010 Cadillac SRX -- 10-30-2009.jpg, 2010
Cadillac SRX The Cadillac SRX is a mid-size luxury SUV and compact luxury crossover SUV (CUV) manufactured and marketed by Cadillac over two generations: the first generation as a five-door, three-row, seven-passenger CUV (2003–2009), and the second genera ...
File:3rd Cadillac Escalade -- 08-16-2010.jpg, 2010
Cadillac Escalade The Cadillac Escalade is a full-size luxury SUV engineered and manufactured by General Motors. It was Cadillac's first major entry into the SUV market. The Escalade was introduced for the 1999 model year in response to competition from the Mer ...
File:Cadillac ATS in Red at NAIAS 2012.jpg, 2013 Cadillac ATS File:Cadillac XTS 01 China 2014-04-14.jpg, 2013
Cadillac XTS The Cadillac XTS (short for ''X-Series Touring Sedan'') is a full-size, four-door, five-passenger, front-wheel drive or all-wheel drive luxury sedan from Cadillac based on an enlarged version of the Epsilon II platform shared with the Buick Lacros ...
File:'14 Cadillac CTS Sedan.jpg, 2014
Cadillac CTS The Cadillac CTS is an executive car that was manufactured and marketed by General Motors from 2003 until 2019 across three generations. Historically, it was priced similarly to cars on the compact luxury spectrum; but it has always been sized ...
File:2014 Cadillac ELR trimmed.jpg, 2014 Cadillac ELR File:Cadillac ATS-L China 2016-04-04.jpg, 2015 Cadillac ATS-L (China) File:SLY 5735 (15649834087).jpg, 2016
Cadillac ATS-V The Cadillac ATS (short for ''Alpha Touring Sedan'') is a compact executive 4-door sedan and 2-door coupe manufactured and marketed by Cadillac and developed at the General Motors Technical Center in Warren, Michigan. Cadillac assembles the ATS ...
File:2015-03-03 Geneva Motor Show 5826.JPG, 2016
Cadillac CTS-V The Cadillac CTS is an executive car that was manufactured and marketed by General Motors from 2003 until 2019 across three generations. Historically, it was priced similarly to cars on the compact luxury spectrum; but it has always been siz ...


Models

Current *1999–present
Escalade {{Unreferenced, date=May 2007 Escalade is the act of scaling defensive walls or ramparts with the aid of ladders. Escalade was a prominent feature of sieges in ancient and medieval warfare, and though it is no longer common in modern warfare ...
**1999–present Escalade **2003–present Escalade ESV *2016–present CT6 **2016–present CT6 **2019–present CT6-V *2017–present XT5 *2019–present XT4 *2020–present CT4 **2020–present CT4 **2020–present CT4-V *2020–present CT5 **2020–present CT5 **2020–present CT5-V *2020–present XT6 *2023–present Lyriq File:2020_Cadillac_CT4_Premium_Luxury,_front_5.7.21.jpg, Cadillac CT4 File:2019 Cadillac CT5 350T with door opened, front NYIAS 2019.jpg, Cadillac CT5 File:2019 Cadillac CT6 Premium Luxury, front 8.28.19.jpg, Cadillac CT6 File:JAIA18 Cadillac Escalade Platinum GMT K2XL 1.jpg, Cadillac Escalade File:Cadillac Escalade ESV 2016.jpg, Cadillac Escalade ESV File:Cadillac_Lyriq_001.jpg, Cadillac Lyriq File:Cadillac XT4 0001 China 2019-03-13.jpg, Cadillac XT4 File:2019 Cadillac XT5 Luxury 3.6L front 3.24.19.jpg, Cadillac XT5 File:2020 Cadillac XT6 Sport AWD 3.6L, front 2.16.20.jpg, Cadillac XT6


Assembly plants

*
Lansing Grand River Assembly Lansing Grand River Assembly (LGR) is a General Motors owned and operated automobile assembly facility located in Lansing, Michigan, United States. Lansing Grand River Assembly produces vehicles built upon the GM Alpha platform including the Cad ...
,
Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and t ...
, U.S. ** Cadillac CT4, Cadillac CT5 *
Arlington Assembly Arlington Assembly is a General Motors automobile factory located in Arlington, Texas. The plant has operated for more than 60 years and today manufactures large SUVs from GM's divisions Chevrolet, GMC and Cadillac. History The Arlington p ...
,
Texas Texas (, ; Spanish: ''Texas'', ''Tejas'') is a state in the South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2020, it is the second-largest U.S. state by ...
, U.S. **
Cadillac Escalade The Cadillac Escalade is a full-size luxury SUV engineered and manufactured by General Motors. It was Cadillac's first major entry into the SUV market. The Escalade was introduced for the 1999 model year in response to competition from the Mer ...
,
Cadillac Escalade ESV The Cadillac Escalade is a full-size luxury SUV engineered and manufactured by General Motors. It was Cadillac's first major entry into the SUV market. The Escalade was introduced for the 1999 model year in response to competition from the Merced ...
* Fairfax Assembly,
Kansas Kansas () is a U.S. state, state in the Midwestern United States, Midwestern United States. Its Capital city, capital is Topeka, Kansas, Topeka, and its largest city is Wichita, Kansas, Wichita. Kansas is a landlocked state bordered by Nebras ...
, U.S. **
Cadillac XT4 The Cadillac XT4 is a subcompact luxury crossover SUV manufactured by General Motors since 2018 under the luxury Cadillac marque. Overview The XT4 (short for "Crossover Touring 4") is Cadillac's second crossover SUV, slotting below the mid-size ...
* Spring Hill Manufacturing,
Tennessee Tennessee ( , ), officially the State of Tennessee, is a landlocked U.S. state, state in the Southeastern United States, Southeastern region of the United States. Tennessee is the List of U.S. states and territories by area, 36th-largest by ...
, U.S. **
Cadillac Lyriq The Cadillac Lyriq is a battery electric crossover manufactured and marketed by the Cadillac subdivision of General Motors. As Cadillac's first fully electric vehicle, and the first GM production vehicle using the BEV3 platform, the Lyriq int ...
,
Cadillac XT5 The Cadillac XT5 (short for Crossover Touring 5) is a compact luxury / D-segment crossover SUV manufactured by General Motors. It was introduced at both the Dubai Motor Show and LA Auto Show in November 2015. The XT5 replaced the Cadillac SR ...
, Cadillac XT6 *
Shanghai GM SAIC General Motors Corporation Limited (More commonly known as SAIC-GM; ; formerly known as "Shanghai General Motors Company Ltd", "Shanghai GM"; ) is a joint venture between General Motors Company and SAIC Motor that manufactures and sells Chev ...
, China ** Cadillac CT4, Cadillac CT5, Cadillac CT6,
Cadillac Lyriq The Cadillac Lyriq is a battery electric crossover manufactured and marketed by the Cadillac subdivision of General Motors. As Cadillac's first fully electric vehicle, and the first GM production vehicle using the BEV3 platform, the Lyriq int ...
,
Cadillac XT4 The Cadillac XT4 is a subcompact luxury crossover SUV manufactured by General Motors since 2018 under the luxury Cadillac marque. Overview The XT4 (short for "Crossover Touring 4") is Cadillac's second crossover SUV, slotting below the mid-size ...
,
Cadillac XT5 The Cadillac XT5 (short for Crossover Touring 5) is a compact luxury / D-segment crossover SUV manufactured by General Motors. It was introduced at both the Dubai Motor Show and LA Auto Show in November 2015. The XT5 replaced the Cadillac SR ...
, Cadillac XT6


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File:1906 Cadillac ad.jpg, 1906 File:Cadillac 1907 Advertisement.jpg, 1907 File:Cadillac 1917-0930.jpg, ''Syracuse Herald'', 30 September 1917 File:Cadillac 1919-1019.jpg, ''Syracuse Herald'', 30 September 1917 File:1930_Cadillac_ad.jpg, 1930 File:1954 Cadillac ad.jpg, 1954 File:1956_Cadillac_Sedan_Deville_ad.jpg, 1956 File:Cadillac_deville_1965_ad.jpg, 1965


Awards

Cadillac has won the ''Motor Trend''
Car of the Year Car of the Year (COTY) is a common abbreviation for numerous automotive awards. The "Car of the Year" phrase is considered to have been introduced by ''Motor Trend'' magazine in 1949 when the new publication named Cadillac as Motor Trend Car of the ...
award five times: : 1949 Cadillac Motor Division—for innovations in overhead valve
V8 engine A V8 engine is an eight-cylinder piston engine in which two banks of four cylinders share a common crankshaft and are arranged in a V configuration. The first V8 engine was produced by the French Antoinette company in 1904, developed and u ...
design : 1952 Cadillac Motor Division : 1992
Cadillac Seville The Seville was manufactured by Cadillac from 1975 to 2004 as a smaller-sized, premium model. It was replaced by the STS in 2004. Origin of the name The name of "Cadillac's first small car" was selected over a revival of LaSalle or the GM de ...
Touring Sedan : 2008
Cadillac CTS The Cadillac CTS is an executive car that was manufactured and marketed by General Motors from 2003 until 2019 across three generations. Historically, it was priced similarly to cars on the compact luxury spectrum; but it has always been sized ...
: 2014
Cadillac CTS The Cadillac CTS is an executive car that was manufactured and marketed by General Motors from 2003 until 2019 across three generations. Historically, it was priced similarly to cars on the compact luxury spectrum; but it has always been sized ...


Motorsport

Before the outbreak of
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
, Cadillac (like most manufacturers) participated in various types of motorsport. Many Allard automobiles used Cadillac engines. In the 1950s, Cadillac (like all American manufacturers at the time) participated in the
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...
Grand National Series The name NASCAR Grand National Series refers to former names of the following NASCAR series: *National-level stock car series: **NASCAR Cup Series (known as NASCAR Grand National Series between 1950 to 1970, then the NASCAR Winston Cup Grand Nation ...
. The brand disappeared from the series by the 1960s. Cadillac powered the
Cadillac Northstar LMP The Cadillac Northstar LMP was a series of Le Mans Prototypes built by Cadillac for use in the American Le Mans Series as well as an attempt to return Cadillac to the 24 Hours of Le Mans since they first entered in . The Northstar LMPs were name ...
a
Le Mans Prototype A Le Mans Prototype (LMP) is the type of sports prototype race car used in the 24 Hours of Le Mans, FIA World Endurance Championship, IMSA SportsCar Championship, European Le Mans Series and Asian Le Mans Series. Le Mans Prototypes were cr ...
in the early years of the
American Le Mans Series The American Le Mans Series (ALMS) was a sports car racing series based in the United States and Canada. It consisted of a series of endurance and sprint races, and was created in the spirit of the 24 Hours of Le Mans. The American Le Mans' h ...
from 2000 to 2002. When the prototype proved unsuccessful, Cadillac withdrew from the series. Cadillac's most successful venture into motorsport in recent years has been its use of the CTS-V in the
SCCA World Challenge The GT World Challenge America is a North American auto racing series launched in 1990 by the Sports Car Club of America. It has been managed by the Stephane Ratel Organisation since 2018, and has been sanctioned by the United States Auto Club s ...
Grand Touring class. Cadillac returned to prototype racing in 2017 with the
Cadillac DPi-V.R The Cadillac DPi-V.R is a sports prototype racing car which started competing in the IMSA WeatherTech SportsCar Championship in North America in 2017. It is the manufacturer variation of Dallara P217 base, and replaces the Corvette DP. It marke ...
in the
WeatherTech SportsCar Championship The IMSA SportsCar Championship, currently known as the IMSA WeatherTech SportsCar Championship under sponsorship, is a sports car racing series based in the United States and Canada and organized by the International Motor Sports Association (IMS ...
with considerable success.


See also

*
Cadillac Northstar engine The Northstar engine is a family of high-performance 90° V engines produced by General Motors between 1993 and 2011. Regarded as GM's most technically complex engine, the original double overhead cam, four valve per cylinder, aluminum block/al ...
*
Cadillac V-Series The Cadillac V series (stylized as V-Series), is a line of high-performance vehicles tuned by the General Motors Performance Division for the Cadillac division of General Motors. Models in the V series tend to vary from one generation to the othe ...
*
Cadillac V8 engine The term Cadillac V8 may refer to any of a number of V8 engines produced by the Cadillac Division of General Motors since it pioneered the first such mass-produced engine in 1914. Most commonly, such a reference is to one of the manufacturer's ...
*
LaSalle (automobile) LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM m ...
, companion make to Cadillac, 1927–1940 *
List of Cadillac vehicles From 1902 to the modern day, Cadillac, a division of General Motors, has introduced many models with differing engines to establish itself as the premier luxury car in the United States. Current Former Cadillac vehicles ;Notes Brands ...


References


Further reading

* * An image gives the history of the marque's logo.


External links

* {{Automotive industry in the United States Car manufacturers of the United States General Motors marques Luxury motor vehicle manufacturers Motor vehicle manufacturers based in Michigan Vehicle manufacturing companies established in 1902 1902 establishments in Michigan Brass Era vehicles Veteran vehicles Vintage vehicles 1900s cars 1910s cars 1920s cars 1930s cars 1940s cars