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Cadbury, formerly Cadbury's and Cadbury
Cadbury
Schweppes, is a British multinational confectionery company wholly owned by Mondelez International (originally Kraft Foods) since 2010. It is the second-largest confectionery brand in the world after Mars.[2] Cadbury is internationally headquartered in Uxbridge, West London, and operates in more than 50 countries worldwide. It is known for its Dairy Milk
Dairy Milk
chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, in 2013 The Daily Telegraph
The Daily Telegraph
named Cadbury
Cadbury
among Britain's most successful exports.[3] Cadbury
Cadbury
was established in Birmingham, England in 1824, by John Cadbury
Cadbury
who sold tea, coffee and drinking chocolate. Cadbury
Cadbury
developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville
Bournville
estate, a model village designed to give the company's workers improved living conditions. Dairy Milk
Dairy Milk
chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company's best-selling product. Cadbury, alongside Rowntree's
Rowntree's
and Fry, were the big three British confectionery manufacturers throughout much of the nineteenth and twentieth centuries.[4] Cadbury
Cadbury
was granted its first Royal Warrant from Queen Victoria
Queen Victoria
in 1854. It has been a holder of a Royal Warrant from Elizabeth II
Elizabeth II
since 1955.[5] Cadbury
Cadbury
merged with J. S. Fry & Sons in 1919, and Schweppes
Schweppes
in 1969, known as Cadbury
Cadbury
Schweppes
Schweppes
until 2008, when the American beverage business was split as Dr Pepper
Dr Pepper
Snapple
Snapple
Group; the rights ownership of the Schweppes
Schweppes
brand had already differed between various countries since 2006. Cadbury
Cadbury
was a constant constituent of the FTSE 100 on the London Stock Exchange
London Stock Exchange
from the index's 1984 inception until the company was bought by Kraft Foods in 2010.[6][7]

Contents

1 History

1.1 1800–1900: Early history 1.2 1900–1969 1.3 Schweppes
Schweppes
merger (1969)

1.3.1 Schweppes
Schweppes
demerger

1.4 2007–2010 1.5 Acquisition by Kraft Foods

2 Operations

2.1 Head office 2.2 Production sites

2.2.1 Bournville

3 Markets

3.1 United Kingdom 3.2 Ireland 3.3 United States 3.4 Australia 3.5 New Zealand 3.6 Canada 3.7 India 3.8 Malta

4 Advertising 5 Executive pay 6 Accounting 7 Products 8 Health and safety controversies

8.1 2006 salmonella scare 8.2 2007 recalls 8.3 2008 melamine contamination in China 8.4 2009 hydrogenation 8.5 2014 pork traces in Malaysia 8.6 2017 "Easter" controversy

9 See also 10 References 11 Further reading 12 External links

History[edit] Main article: History of Cadbury 1800–1900: Early history[edit]

An 1885 advertisement for Cadbury's Cocoa

In 1824, John Cadbury, a Quaker, began selling tea, coffee and drinking chocolate in Bull Street in Birmingham, England.[8] From 1831 he moved into the production of a variety of cocoa and drinking chocolates, made in a factory in Bridge Street and sold mainly to the wealthy because of the high cost of production.[9] In 1847, John Cadbury
Cadbury
became a partner with his brother Benjamin and the company became known as " Cadbury
Cadbury
Brothers".[9] In 1847, Cadbury's competitor Fry's of Bristol produced the first chocolate bar (which would be mass-produced as Fry's Chocolate
Chocolate
Cream in 1866).[10] Cadbury introduced his brand of the chocolate bar in 1849, and that same year, Cadbury
Cadbury
and Fry's chocolate bars were displayed publicly at a trade fair in Bingley Hall, Birmingham.[11] The Cadbury
Cadbury
brothers opened an office in London, and in 1854 they received the Royal Warrant as manufacturers of chocolate and cocoa to Queen Victoria.[5] The company went into decline in the late 1850s.[9] John Cadbury's sons Richard and George took over the business in 1861.[8] At the time of the takeover, the business was in rapid decline: the number of employees had reduced from 20 to 11, and the company was losing money.[8] By 1866, Cadbury
Cadbury
was profitable again.[8] The brothers had turned around the business by moving the focus from tea and coffee to chocolate, and by increasing the quality of their products.[8]

Cadbury
Cadbury
Factory, Bournville
Bournville
is located on the south side of Birmingham, England

The firm's first major breakthrough occurred in 1866 when Richard and George introduced an improved cocoa into Britain.[9] A new cocoa press developed in the Netherlands removed some of the unpalatable cocoa butter from the cocoa bean.[9] The firm began exporting its products in the 1850s.[9][12] In 1861, the company created Fancy Boxes — a decorated box of chocolates — and in 1868 they were sold in boxes in the shape of a heart for Valentine's Day.[10] Boxes of filled chocolates quickly became associated with the holiday.[10] In 1878, the brothers decided to build new premises in countryside four miles from Birmingham.[8] The move to the countryside was unprecedented in business.[8] Better transport access for milk that was inward shipped by canal, and cocoa that was brought in by rail from London, Southampton and Liverpool docks was taken into consideration. With the development of the Birmingham
Birmingham
West Suburban Railway along the path of the Worcester
Worcester
and Birmingham
Birmingham
Canal, they acquired the Bournbrook estate, comprising 14.5 acres (5.9 ha) of countryside 5 miles (8.0 km) south of the outskirts of Birmingham. Located next to the Stirchley Street railway station, which itself was opposite the canal, they renamed the estate Bournville
Bournville
and opened the Bournville
Bournville
factory the following year. In 1893, George Cadbury
George Cadbury
bought 120 acres (49 ha) of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 314 cottages and houses set on 330 acres (130 ha) of land. As the Cadbury
Cadbury
family were Quakers
Quakers
there were no pubs in the estate.[8] In 1897, following the lead of Swiss companies, Cadbury
Cadbury
introduced its own line of milk chocolate bars.[13] In 1899 Cadbury
Cadbury
became a private limited company.[13] 1900–1969[edit]

The packing room at Bournville, circa 1903

In 1905, Cadbury
Cadbury
launched its Dairy Milk
Dairy Milk
bar, a production of exceptional quality with a higher proportion of milk than previous chocolate bars.[9] Developed by George Cadbury
George Cadbury
Jr, it was the first time a British company had been able to mass-produce milk chocolate.[13] From the beginning, it had the distinctive purple wrapper.[13] It was a great sales success, and became the company's best selling product by 1914.[9] The stronger Bournville
Bournville
Cocoa line was introduced in 1906.[9] Cadbury Dairy Milk
Cadbury Dairy Milk
and Bournville
Bournville
Cocoa were to provide the basis for the company's rapid pre-war expansion.[9] In 1910, Cadbury
Cadbury
sales overtook those of Fry for the first time.[13] Cadbury's Milk Tray was first produced in 1915 and continued in production throughout the remainder of the First World War. More than 2,000 of Cadbury's male employees joined the British Armed Forces, and to support the British war effort, Cadbury
Cadbury
provided chocolate, books and clothing to the troops.[14] George Cadbury
George Cadbury
handed over two company-owned buildings for use as hospitals – "The Beeches" and "Fircroft", and the management of both hospitals earned the War Office's highest award.[14] Factory girls, dubbed ‘The Cadbury Angels’, volunteered to do the laundry of injured soldiers recovering in the hospitals.[14] After the war, the Bournville
Bournville
factory was redeveloped and mass production began in earnest. In 1918, Cadbury opened their first overseas factory in Hobart, Tasmania.

Cadbury
Cadbury
Wharf, Knighton, Staffordshire. It was operated by Cadbury between 1911 and 1961 to process locally collected milk and produce "chocolate crumb" which was transported to Cadbury's in Bournville.

In 1919, Cadbury
Cadbury
merged with J. S. Fry & Sons, another leading British chocolate manufacturer, resulting in the integration of well-known brands such as Fry's Chocolate
Chocolate
Cream and Fry's Turkish Delight.[9] In 1921, the many small Fry's factories around Bristol were closed down, and production was consolidated at a new Somerdale Factory, outside Bristol.[13] Cadbury
Cadbury
soon expanded its product range with Flake (1920), Creme eggs (1923), Fruit and Nut (1928), and Crunchie
Crunchie
(1929) (originally under the Fry's label). By 1930 Cadbury
Cadbury
had become the 24th-largest British manufacturing company as measured by estimated market value of capital.[9] Cadbury
Cadbury
took direct control of the under-performing Fry in 1935.[13] Dairy Milk
Dairy Milk
Whole Nut arrived in 1933, and Roses were introduced in 1938.[15] Chocolate
Chocolate
ceased to be a luxury product and became affordable to the working classes for the first time.[13] By the mid-1930s, Cadbury estimated that 90 percent of the British population could afford to buy chocolate.[16] By 1936, Dairy Milk
Dairy Milk
accounted for 60 percent of the UK milk chocolate market.[13] During World War II, parts of the Bournville
Bournville
factory were turned over to war work, producing milling machines and seats for fighter aircraft. Workers ploughed football fields to plant crops. As chocolate was regarded as an essential food, it was placed under government supervision for the entire war. The wartime rationing of chocolate ended in 1950, and normal production resumed. Cadbury subsequently invested in new factories and had an increasing demand for their products.[17] In 1952 the Moreton factory was built.[18] Cadbury
Cadbury
has been a holder of a Royal Warrant from Queen Elizabeth II since 1955.[5] In 1967, Cadbury
Cadbury
acquired an Australian confectioner, MacRobertson's, beating a rival bid from Mars.[19] As a result of the takeover, Cadbury
Cadbury
built a 60 percent market share in the Australian market.[19] Schweppes
Schweppes
merger (1969)[edit]

The Cadbury
Cadbury
Schweppes
Schweppes
logo used until the demerger in 2008

Cadbury
Cadbury
merged with drinks company Schweppes
Schweppes
to form Cadbury
Cadbury
Schweppes in 1969.[20] Head of Schweppes, Lord Watkinson, became chairman, and Adrian Cadbury became deputy chairman and managing director.[20] The benefits of the merger were to prove elusive.[21] The merger put an end to Cadbury's close links to its Quaker founding family and its perceived social ethos by instilling a capitalist venturer philosophy in management.[22] In 1978, the company acquired Peter Paul, the third largest chocolate manufacturer in the United States for $58 million, which gave it a 10 percent share of the world's largest confectionery market.[23] The highly successful Wispa
Wispa
chocolate bar was launched in the North East of England in 1981, and nationwide in 1984.[24] In 1982, trading profits were greater outside of Britain than in the UK for the first time.[21] In 1986, Cadbury
Cadbury
Schweppes
Schweppes
sold its Beverages and Foods division to a management buyout known as Premier Brands
Premier Brands
for £97 million.[25] This saw the company divest itself of such brands as Typhoo Tea, Kenco, Smash and Hartley Chivers jam.[25] The deal also saw Premier take the licence for production of Cadbury
Cadbury
brand biscuits and drinking chocolate.[25] Meanwhile, Schweppes
Schweppes
switched its alliance in the UK from Pepsi to Coca-Cola, taking a 51 percent stake in the joint venture Coca-Cola Schweppes.[25] The acquisition of Canada Dry
Canada Dry
doubled its worldwide drinks market share, and it took a 30 percent stake in Dr Pepper.[25] As a result of these acquisitions, Cadbury
Cadbury
Schweppes
Schweppes
became the third largest soft drinks manufacturer in the world.[25] In August 1988, the company sold its U.S. confectionery operations to Hershey's for $284.5 million cash plus the assumption of $30 million in debt.[26] Snapple, Mistic and Stewart's (formerly Cable Car Beverage) were sold by Triarc to Cadbury
Cadbury
Schweppes
Schweppes
in 2000 for $1.45  billion.[27] In October of that same year, Cadbury
Cadbury
Schweppes
Schweppes
purchased Royal Crown from Triarc.[28] Schweppes
Schweppes
demerger[edit] In March 2007, it was revealed that Cadbury
Cadbury
Schweppes
Schweppes
was planning to split its business into two separate entities: one focusing on its main chocolate and confectionery market; the other on its US drinks business.[29] The demerger took effect on 2 May 2008, with the drinks business becoming Dr Pepper Snapple Group
Dr Pepper Snapple Group
and Cadbury
Cadbury
Schweppes
Schweppes
plc becoming Cadbury
Cadbury
plc.[30] In December 2008 it was announced that Cadbury
Cadbury
was to sell its Australian beverage unit to Asahi Breweries.[31] 2007–2010[edit]

Cadbury's Somerdale Factory
Somerdale Factory
located in Keynsham
Keynsham
near Bristol, south west England (1921–2010)

In October 2007, Cadbury
Cadbury
announced the closure of the Somerdale Factory, in Keynsham, Somerset, formerly part of Fry's. Between 500 and 700 jobs were affected by this change. Production transferred to other plants in England and Poland.[32] In 2008, Monkhill Confectionery, the Own Label trading division of Cadbury
Cadbury
Trebor Bassett was sold to Tangerine Confectionery
Confectionery
for £58 million cash. This sale included factories at Pontefract, Cleckheaton and York and a distribution centre near Chesterfield, and the transfer of around 800 employees.[33] In mid-2009, Cadbury
Cadbury
replaced some of the cocoa butter in their non-UK chocolate products with palm oil. Despite stating this was a response to consumer demand to improve taste and texture, there was no "new improved recipe" claim placed on New Zealand labels. Consumer backlash was significant from environmentalists and chocolate lovers in both Australia and New Zealand, with consumers objecting to both the taste from the cheaper formulation, and the use of palm oil given its role in the destruction of rainforests. By August 2009, the company announced that it was reverting to the use of cocoa butter in New Zealand and Australia, although palm oil is still listed as an ingredient in Cadbury's flavoured sugar syrup based fillings (where it referred to as 'vegetable oil').[34] In addition, Cadbury
Cadbury
stated they would source cocoa beans through Fair Trade channels.[35] In January 2010 prospective buyer Kraft pledged to honour Cadbury's commitment.[36] Acquisition by Kraft Foods[edit] On 7 September 2009, Kraft Foods made a £10.2 billion (US$16.2 billion) indicative takeover bid for Cadbury. The offer was rejected, with Cadbury
Cadbury
stating that it undervalued the company.[37] Kraft launched a formal, hostile bid for Cadbury
Cadbury
valuing the firm at £9.8 billion on 9 November 2009.[38] The UK Business Secretary Peter Mandelson
Peter Mandelson
warned Kraft not to try to "make a quick buck" from the acquisition of Cadbury.[39] On 19 January 2010, it was announced that Cadbury
Cadbury
and Kraft Foods had reached a deal and that Kraft would purchase Cadbury
Cadbury
for £8.40 per share, valuing Cadbury
Cadbury
at £11.5bn (US$18.9bn). Kraft, which issued a statement stating that the deal will create a "global confectionery leader", had to borrow £7 billion (US$11.5bn) in order to finance the takeover.[40] The Hershey Company, based in Pennsylvania, manufactures and distributes Cadbury-branded chocolate (but not its other confectionery) in the United States and has been reported to share Cadbury's "ethos".[41] Hershey had expressed an interest in buying Cadbury
Cadbury
because it would broaden its access to faster-growing international markets.[42] But on 22 January 2010, Hershey announced that it would not counter Kraft's final offer.[43][44][45] The acquisition of Cadbury
Cadbury
faced widespread disapproval from the British public, as well as groups and organisations including trade union Unite,[46] who fought against the acquisition of the company which, according to Prime Minister Gordon Brown, was very important to the British economy.[47] Unite estimated that a takeover by Kraft could put 30,000 jobs "at risk",[41][48][49] and UK shareholders protested over the mergers and acquisitions advisory fees charged by banks. Cadbury's M&A advisers were UBS, Goldman Sachs
Goldman Sachs
and Morgan Stanley.[50][51][52] Controversially, RBS, a bank 84% owned by the United Kingdom Government, funded the Kraft takeover.[53][54] On 2 February 2010, Kraft secured over 71% of Cadbury's shares thus finalising the deal.[55] Kraft had needed to reach 75% of the shares in order to be able to delist Cadbury
Cadbury
from the stock market and fully integrate it as part of Kraft. This was achieved on 5 February 2010, and the company announced that Cadbury
Cadbury
shares would be de-listed on 8 March 2010.[56] On 3 February 2010, the Chairman Roger Carr, chief executive Todd Stitzer and chief financial officer Andrew Bonfield[57] all announced their resignations. Stitzer had worked at the company for 27 years.[58] On 9 February 2010, Kraft announced that they were planning to close the Somerdale Factory, Keynsham, with the loss of 400 jobs.[59] The management explained that existing plans to move production to Poland were too advanced to be realistically reversed, though assurances had been given regarding sustaining the plant. Staff at Keynsham criticised this move, suggesting that they felt betrayed and as if they have been "sacked twice".[60] On 22 April 2010, Phil Rumbol, the man behind the famous Gorilla advertisement, announced his plans to leave the Cadbury
Cadbury
company in July following Kraft's takeover.[61] In June 2010, the Polish division, Cadbury-Wedel, was sold to Lotte of Korea. The European Commission
European Commission
made the sale a condition of the Kraft takeover. As part of the deal Kraft will keep the Cadbury, Hall's and other brands along with two plants in Skarbimierz. Lotte will take over the plant in Warsaw
Warsaw
along with the E Wedel
E Wedel
brand.[62] On 4 August 2011, Kraft Foods announced they would be splitting into two companies beginning on 1 October 2012. The confectionery business of Kraft became Mondelez International, of which Cadbury
Cadbury
is a subsidiary.[63][64] In response to diminishing margins in early 2014, Mondelez hired Accenture
Accenture
to implement a US$3 billion cost-cutting program of the company's assets including Cadbury
Cadbury
and Oreo. Beginning in 2015, Mondelez began closing Cadbury
Cadbury
factories in several developed countries including Ireland, Canada, the United States, and New Zealand and shifting production to "advantaged" country locations like China, India, Brazil, and Eastern Europe. The closure of Cadbury factories in centers such as Dublin, Montreal, Chicago, Philadelphia, and Dunedin
Dunedin
in New Zealand generated outcries from the local populations. The plan received approval from several market shareholders including the Australian and New Zealand banks Westpac and ASB Bank.[65][66][67] Operations[edit] Head office[edit] Cadbury
Cadbury
has its head office at Cadbury
Cadbury
House in the Uxbridge
Uxbridge
Business Park in Uxbridge, London Borough of Hillingdon, England.[68] The company occupies 84,000 square feet (7,800 m2) of leased space inside Building 3 of the business park,[69] which it shares with Mondelez's UK division.[70] After acquiring Cadbury, Kraft confirmed that the company would remain at Cadbury
Cadbury
House.[71] Cadbury
Cadbury
relocated to Uxbridge
Uxbridge
from its previous head office at 25 Berkeley Square in Mayfair, City of Westminster
City of Westminster
in 2007 as a cost-saving measure.[72][73] In 1992, the company leased the space for £55 per 1 square foot (0.093 m2);[69] by 2002 this had reached £68.75 per square foot.[72] Production sites[edit] Bournville[edit] Bournville
Bournville
employs almost 1,000 people.[74] In 2014, Mondelez announced a £75 million investment in the site.[74] Bournville
Bournville
is home to Mondelez's Global Centre of Excellence for Chocolate
Chocolate
research and development, so every new chocolate product created by the company anywhere in the world starts life at the Birmingham
Birmingham
plant.[74] Markets[edit] United Kingdom[edit]

Cadbury

Founded 1824

Headquarters Bournville, Birmingham, England

Website www.cadbury.co.uk

The confectionery business in the UK is called Cadbury
Cadbury
(formerly Cadbury
Cadbury
Trebor Bassett) and, as of August 2004, had eight factories and 3,000 staff in the UK. Mondelez also sells biscuits bearing the Cadbury
Cadbury
brand, such as Cadbury
Cadbury
Fingers. Cadbury
Cadbury
also owns Trebor Bassett, Fry's and Maynards Ice cream based on Cadbury
Cadbury
products, like 99 Flake, is made under licence by Frederick's Dairies. Cadbury
Cadbury
cakes and chocolate spread are manufactured under licence by Premier Foods, but the cakes were originally part of Cadbury
Cadbury
Foods Ltd with factories at Blackpole in Worcester
Worcester
and Moreton on the Wirral, with distribution depots throughout the UK. Other Kraft subsidiaries in the UK include: Cadbury
Cadbury
Two LLP, Cadbury UK Holdings Limited, Cadbury
Cadbury
US Holdings Limited, Cadbury
Cadbury
Four LLP, Cadbury
Cadbury
Holdings Limited, and Cadbury
Cadbury
One LLP. Ireland[edit] Main article: Cadbury
Cadbury
Ireland Cadbury Ireland
Cadbury Ireland
Limited is based in Coolock
Coolock
in Dublin, where the headquarters of Cadbury Ireland
Cadbury Ireland
are located, and Tallaght. The third is in Rathmore, County Kerry. Products made by Cadbury
Cadbury
in Ireland include Cadbury Dairy Milk
Cadbury Dairy Milk
Range, Cadbury
Cadbury
Twirl, Cadbury
Cadbury
Cadbury Snacks Range Flake and Boost (formerly Moro). Cadbury
Cadbury
used to produce the Time Out bar in Ireland for the European market however this production was moved to Poland.[75] United States[edit]

Cadbury

Founded December 2002

Headquarters Parsippany-Troy Hills, New Jersey, United States

Products Trident, Certs, Chiclets, Halls (cough drop)

Website www.cadbury.co.uk

Cadbury
Cadbury
Adams produces candy, gum, breath mints and cough drops. It is headquartered in Parsippany, New Jersey. The company was formed after the then Cadbury
Cadbury
Schweppes
Schweppes
purchased the Adams brand from Pfizer
Pfizer
in December 2002 for US$4.2 billion. American Chicle was purchased by Warner-Lambert in 1962; Warner-Lambert renamed the unit Adams in 1997 and merged with Pfizer in 2000. In 1978, Cadbury
Cadbury
merged with Peter Paul, makers of Mounds and Almond Joy.[76] In 1988, The Hershey Company
The Hershey Company
acquired the U.S. rights to their chocolate business. Accordingly, although the Cadbury
Cadbury
group's chocolate products have been sold in the U.S. since 1988, the products are manufactured by Hershey, causing complaints by consumers, who claim they are inferior to the originals.[77] Before the May 2008 demerger, the North American business also contained beverage unit Cadbury
Cadbury
Schweppes
Schweppes
Americas Beverages. In 1982, Cadbury
Cadbury
Schweppes purchased the Duffy-Mott Company.[78] Cadbury
Cadbury
Adams' products include:

Maynards

Wine Gums
Wine Gums
(original and Sour) Swedish Fish Swedish Berries Juicy Squirts (Sours, Citrus, and Berry) Original Gummies Fuzzy Peach Sour Chillers Sour Patch Kids Mini Fruit Gums Sour Cherry Blasters Fruit Mania Bassett's
Bassett's
Liquorice Allsorts

Gum

Black Jack chewing gum Bubbaloo bubble gum Bubblicious
Bubblicious
bubble gum Chiclets Clorets Dentyne Freshen Up Gum Sour Cherry Gum (Limited) Sour Apple Gum (Limited) Stride Trident

Other

Certs breath mints Halls (cough drop)

Discontinued products

Beemans chewing gum Cinn*a*Burst
Cinn*a*Burst
gum Clove gum Fruit*a*Burst gum Mint*a*Burst gum Sparkies

Australia[edit]

Milk processing plant at Cooee, Burnie, Tasmania.

Cadbury's products were first imported into Australia as early as 1853 when 3 cases of Cadbury's cocoa and chocolate were advertised for sale in Adelaide.[79] Cadbury's first overseas order in 1881 was made for the Australian market. In 1919, as part of its plans to expand internationally, the company decided to build a factory in Australia. In 1920 Claremont, Tasmania
Tasmania
was chosen for the location because of its close proximity to the city of Hobart, good source of inexpensive hydro-electricity and plentiful supply of high-quality fresh milk. The first products from the factory were sold in 1922.[80] The Claremont factory was modelled on Bournville, with its own village and sporting facilities.[81][82] Cadbury
Cadbury
operates three Australian factories; two in Melbourne, Victoria (Ringwood and Scoresby), and one in Hobart, Tasmania
Tasmania
(Claremont). Cadbury
Cadbury
also operates a milk-processing plant in Cooee, Tasmania. Claremont factory was once a popular tourist attraction and operated daily tours; however, the factory ceased running full tours mid-2008, citing health and safety reasons.[83] Cadbury
Cadbury
has been upgrading its manufacturing facility at Claremont, Tasmania, Australia, since 2001[84] On 27 February 2009, the confectionery and beverages businesses of Cadbury
Cadbury
Schweppes
Schweppes
in Australia were formally separated and the beverages business began operating as Schweppes
Schweppes
Australia Pty Ltd. In April 2009, Schweppes
Schweppes
Australia was acquired by Asahi Breweries.[85] In late June 2012, Cadbury
Cadbury
introduced Marvellous Creations a new chocolate range with three flavours – Peanut Toffee Cookie, Jelly Crunchie
Crunchie
Bits or Jelly Popping Candy
Candy
Beanies covered in Dairy Milk Chocolate.[86] In 2015 the Australian Cadbury, factory located in Hobart, reduced its work force by 80[87] and in 2017 closed its visitor's centre.[88] In August 2017 Cadbury
Cadbury
announced that 50 workers will be shed from its Hobart
Hobart
factory.[89] Within Australia there is debate regarding halal certification. Many of Cadbury's products are halal certified.[90] This certification has generated controversy.[91][92] New Zealand[edit]

Factory in Dunedin

Cadbury
Cadbury
also operates a factory in Dunedin
Dunedin
in New Zealand's South Island. In 1930, Cadbury
Cadbury
partnered up with local confectionery businessman Richard Hudson, who owned a chocolate, confectionery, biscuit factory on Castle Street. Hudson's factorywas rebranded as Cadbury
Cadbury
Hudson and later became known as the Cadbury Confectionery.[93][94][95] Cadbury
Cadbury
later established a second factory in Auckland
Auckland
in the North Island. In 2003, Cadbury
Cadbury
established a tourist attraction on the premises of the Dunedin
Dunedin
factory known as Cadbury
Cadbury
World, which featured a large chocolate waterfall. In 2007, Cadbury
Cadbury
closed down its Auckland
Auckland
factory, leading to the loss of 200 jobs. In 2009, the Cadbury
Cadbury
Dunedin
Dunedin
factory attracted criticism from consumers and local environmentalists when it replaced cocoa butter with palm oil. In response, the company backtracked but still retained palm oil as a filling some ingredients. Over the next several years, Cadbury
Cadbury
began downsizing its products, including trimming chocolate blocks in 2015.[96] On 16 February 2017, it was reported that Cadbury
Cadbury
would be closing its factory in Dunedin, New Zealand by March 2018. This is estimated to lead to the loss of 350 jobs. Amanda Banfield, Mondelez's vice-president for Australia, New Zealand, and Japan, clarified that the closure was done due to Mondelez's decision to shift chocolate manufacturing to Cadbury's Australian factories.[94][97][98] However, Mondelez has also confirmed that Dunedin's Cadbury World
Cadbury World
tourist attraction would remain open due to its popularity with tourists.[99] Following four weeks of consultations with local Cadbury
Cadbury
employee, the Mayor of Dunedin
Dunedin
Dave Cull, and local trade union representatives, Banfield confirmed that the closure would go ahead the following year due to the lack of viable options to continue production in New Zealand. She also confirmed that Cadbury
Cadbury
would offer a redundancy support package to staff and would also sponsor staff willing to move to Australia to work. Mondelez also confirmed that it was looking for a third-party manufacturer to continue making Cadbury's New Zealand brands Pineapple Lumps, Jaffas, Chocolate
Chocolate
Fish and Buzz Bar.[100] In early June 2017, local city councillor Jim O'Malley and a group of volunteers launched a crowdfunding campaign to keep the Dunedin factory running on a portion of the site.[101] They formed a group called Dunedin
Dunedin
Manufacturing Holdings (DMH). Despite generating NZ$6 million in funds, DMH abandoned its bid on 22 June due to Mondelez's stringent production and supply requirements and difficulties in acquiring manpower and machinery. Mondelez has also indicated that it is negotiating with two local chocolate companies to ensure the production of iconic local brands such as Pineapple Lumps, Jaffas, Chocolate
Chocolate
Fish, Buzz Bars, and Pinky Bars in New Zealand.[102] Following the failure of DMH's bid, spokesperson O'Malley announced on 12 September that his group would launch a new crowdfunding campaign to buy and expand local craft chocolate manufacturer OCHO (the Otago Chocolate
Chocolate
Company).[103] On 17 October 2017, Cadbury
Cadbury
announced that it would be shifting all production of its New Zealand brands to Australia after failing to find a local supplier. The termination of New Zealand production will take effect in March 2018. Mondelez's New Zealand country head James Kane confirmed the shift on the grounds that the production of Cadbury products would require certain technologies, production processes and skills that local New Zealand manufacturers lacked.[104][105] Canada[edit] Cadbury
Cadbury
Canada produces and imports several products that are sold under the Cadbury
Cadbury
and Maynards
Maynards
labels, including the following:

Cadbury

Dairy Milk
Dairy Milk
(various flavours) Crunchie Crispy Crunch Starbar
Starbar
as Wunderbar Cadbury
Cadbury
Coconut Mr. Big Caramilk Flake Creme Egg Mini Eggs Pep

Maynards

Wine Gums Sour Wine Gums Swedish Berries Swedish Fish Sour Patch Kids Juicy Squirts

Cadbury
Cadbury
Canada is now part of Mondelez Canada and products are featured on the Snackworks website. India[edit]

Cadbury

Founded 19 July 1948

Headquarters Mumbai, India

Key people

Anand Kripalu, Managing Director[106]

Products Cadbury
Cadbury
Dairy Milk, 5-star, Perk, Gems, Eclairs, Oreo
Oreo
and Bournvita

Number of employees

2000

Website www.cadbury.co.uk

In 1948, Cadbury
Cadbury
India began its operations in India by importing chocolates. On 19 July 1948, Cadbury
Cadbury
was incorporated in India. It now has manufacturing facilities in Thane, Induri (Pune) and Malanpur (Gwalior), Hyderabad, Bangalore
Bangalore
and Baddi (Himachal Pradesh) and sales offices in New Delhi, Mumbai, Kolkata
Kolkata
and Chennai. The corporate head office is in Mumbai. The head office is presently situated at Pedder Road, Mumbai, under the name of " Cadbury
Cadbury
House". This monumental structure at Pedder Road
Pedder Road
has been a landmark for the citizens of Mumbai
Mumbai
since its creation. Since 1965 Cadbury
Cadbury
has also pioneered the development of cocoa cultivation in India. For over two decades, Cadbury
Cadbury
has worked with the Kerala Agricultural University
Kerala Agricultural University
to undertake cocoa research.[107][108] Currently, Cadbury
Cadbury
India operates in five categories – Chocolate confectionery, Beverages, Biscuits, Gum and Candy. Its products include Cadbury
Cadbury
Dairy Milk, Dairy Milk
Dairy Milk
Silk, Bournville, 5-Star, Temptations, Perk, Eclairs, Bournvita, Celebrations, Gems, Bubbaloo, Cadbury Dairy Milk
Cadbury Dairy Milk
Shots, Toblerone, Halls, Bilkul, Tang, and Oreo.[109][110] It is the market leader in the chocolate confectionery business with a market share of over 70%.[111] On 21 April 2014, Cadbury
Cadbury
India changed its name to Mondelez India Foods Limited.[112] In 2017, Cadbury/Mondelez agreed to pay a $13 million FCPA penalty for making illicit payments to government officials to obtain licenses and approvals to build a factory in Baddi.[113][114] Malta[edit] In 2012, Alf Mizzi & Sons Marketing (Ltd) took over the importation and distribution of Cadbury, as well as several other Mondelez brands. Most of the Cadbury
Cadbury
products are imported directly from the UK. The advertising of the brand was taken over by Sloane Ltd., which proved to be highly successful in creating market specific commercials, reaching more of the Maltese population than ever through digital advertising. Advertising[edit] The Cadbury
Cadbury
signature logo is derived from the signature of William Cadbury.[115] It was adopted as the worldwide logo in the 1970s.[115] Cadbury
Cadbury
famously trademarked the colour purple for chocolates with registrations in 1995[116] and 2004.[117] However, the validity of these trademarks is the matter of an ongoing legal dispute following objections by Nestlé.[118][119] Executive pay[edit] In 2008, Todd Stitzer, Cadbury's CEO, was paid a £2,665,000 bonus. Combined with his annual salary of £985,000 and other payments of £448,000 this gives a total remuneration of over £4 million.[120] Accounting[edit] In July 2007, Cadbury
Cadbury
Schweppes
Schweppes
announced that it would be outsourcing its transactional accounting and order capture functions to Shared Business Services (SBS) centres run by a company called Genpact
Genpact
(a businesses services provider) in India, China, and Romania. This was to affect all business units and be associated with US and UK functions being transferred to India by the end of 2007, with all units transferred by mid-2009. Depending on the success of this move, other accounting Human Resources functions may follow. This development is likely to lead to the loss of several hundred jobs worldwide, but also to several hundred jobs being created, at lower salaries commensurate with wages paid in developing countries.[121] Products[edit] Main article: List of Cadbury
Cadbury
products Major chocolate brands produced by Cadbury
Cadbury
include the bars Dairy Milk, Crunchie, Caramel, Wispa, Boost, Picnic, Flake, Curly Wurly, Chomp, and Fudge; chocolate Buttons; the boxed chocolate brand Milk Tray; and the twist-wrapped chocolates Heroes. As well as Cadbury's chocolate, the company also owns Maynards
Maynards
and Halls, and is associated with several types of confectionery including former Trebor and Bassett's
Bassett's
brands or products such as Liquorice Allsorts, Jelly Babies, Flumps, Mints, Black Jack chews, Trident gum, and Softmints. Global sales of Cadbury
Cadbury
products amounted to £491M in the 52 weeks to 16 August 2014.[122]

A Cadbury
Cadbury
Wispa
Wispa
chocolate bar that has been split in half. These are available in the UK.

A Cadbury Dairy Milk
Cadbury Dairy Milk
Caramel bar in its foil wrapper

A Cadbury
Cadbury
Flake split in half

Notable product introductions include:

1866: Cocoa Essence 1875: Easter Eggs 1897: Milk Chocolate
Chocolate
and Fingers 1905: Dairy Milk 1908: Bournville 1914: Fry's Turkish Delight 1915: Milk Tray 1920: Flake 1923: Creme Egg (launched as Fry's) 1926: Cadbury Dairy Milk
Cadbury Dairy Milk
Fruit & Nut 1929: Crunchie
Crunchie
(launched as Fry's) 1938: Roses 1948: Fudge 1958: Picnic 1960: Dairy Milk
Dairy Milk
Buttons 1968: Aztec 1970: Curly Wurly 1974: Snack 1976: Double Decker 1976: Starbar 1981: Wispa
Wispa
(relaunched 2007) 1985: Boost 1987: Twirl 1992: Time Out 1995: Wispa
Wispa
Gold (relaunched 2009 and 2011) 1996: Fuse (promotional relaunched 2015) 2001: Brunch Bar, Dream and Flake 2009: Dairy Milk
Dairy Milk
Silk[123] 2010: Dairy Milk
Dairy Milk
Bliss 2011: Big Race oreo 2012: Marvellous Creations and Crispello 2014: Pebbles 2014: Bubbly 2016: Cadbury
Cadbury
Silk Oreo

Health and safety controversies[edit] 2006 salmonella scare[edit] On 19 January 2006, Cadbury
Cadbury
Schweppes
Schweppes
detected a rare strain of the Salmonella
Salmonella
bacteria, affecting seven of its products. It has been said that it was caused by a leaking pipe. The leak occurred at its Marlbrook plant, in Herefordshire, which produces chocolate crumb mixture; the mixture is then transported to factories at Bournville (formerly Somerdale) to be turned into milk chocolate.[124] It was not until around six months after the leak was detected that Cadbury Schweppes
Schweppes
officially notified the Food Standards Agency, which recalled more than a million chocolate bars.[124] In December 2006, the company announced that the cost of dealing with the contamination reached £30  million.[125] In April 2007, Birmingham
Birmingham
City Council announced that it would be prosecuting Cadbury
Cadbury
Schweppes
Schweppes
in relation to three alleged offences of breaching food safety legislation. At that time, the Health Protection Agency identified 31 people who had been infected with Salmonella Montevideo. One of the alleged victims had to be kept on a hospital isolation ward for five days after eating a Cadbury's caramel bar.[126] An investigation that was carried by Herefordshire
Herefordshire
Council led to a further six charges being brought.[125] The company pleaded guilty to all nine charges,[127][128] and was fined one million pounds at Birmingham
Birmingham
Crown Court—the sentencing of both cases was brought together.[129] Analysts have said the fine is not material to the group, with mitigating factors limiting the fine being that the company quickly admitted its guilt and said it had been mistaken that the infection did not pose a threat to health.[129] 2007 recalls[edit] On 10 February 2007, Cadbury
Cadbury
recalled a range of products due to a labelling error. The products were produced in a factory handling nuts, potential allergens, but this was not made clear on the packaging. As a precaution, all items were recalled.[130] On 14 September 2007, Cadbury
Cadbury
Schweppes
Schweppes
investigated a manufacturing error over allergy warning, recalling for the second time in two years thousands of chocolate bars. A printing mistake at Somerdale Factory resulted in the omission of tree nut allergy labels from 250g Dairy Milk Double Chocolate
Chocolate
bars.[131] 2008 melamine contamination in China[edit] On 29 September 2008, Cadbury
Cadbury
withdrew all of its 11 chocolate products made in its three Beijing factories, on suspicion of contamination with melamine. The recall affected the mainland China markets, Taiwan, Hong Kong and Australia.[132] Products recalled included Dark Chocolate, a number of products in the 'Dairy Milk' range and Chocolate
Chocolate
Éclairs.[133] 2009 hydrogenation[edit] Cadbury
Cadbury
continues to use hydrogenated oils in many of its signature products. Although trans fats are present, the nutrition labels round the values down to zero.[134] 2014 pork traces in Malaysia[edit] Cadbury
Cadbury
recalled two chocolate products after it was tested positive for traces of pork DNA, namely Cadbury Dairy Milk
Cadbury Dairy Milk
Hazelnut and Cadbury Dairy Milk
Dairy Milk
Roast Almond.[135] The traces were found during a periodic check for non-halal ingredients in food products by the Ministry of Health in Malaysia which on 24 May 2014 said two of three samples of the company's products may contain pork traces.[136] On 2 June 2014, Malaysia's Department of Islamic Development (JAKIM) declared that the sample did not contain pig DNA, as claimed in earlier reports. This statement was made after new tests were conducted. JAKIM reportedly said in a statement that they tested 11 samples of Cadbury Dairy Milk
Cadbury Dairy Milk
Hazelnut, Cadbury Dairy Milk
Cadbury Dairy Milk
Roast Almond and other products from the company's factory but none of them tested positive for pork. The investigation followed reports that unscheduled checks had shown that two chocolates produced by Mondelez International
Mondelez International
Inc., the parent company of Cadbury, violated Islamic law and led to a boycott of all its products in the country.[137] 2017 "Easter" controversy[edit] In 2017 the Church of England
Church of England
condemned the company and the National Trust for rebranding their annual "Easter Egg Trails" to " Cadbury
Cadbury
Egg Hunts".[138] Prime Minister Theresa May
Theresa May
called the rebranding "absolutely ridiculous", however Cadbury
Cadbury
dismissed the criticism, a spokesperson saying "It is clear to see that within our communications we visibly state the word Easter. It is included a number of times across promotional materials."[139] An ensuing controversy followed in Australia, where Cadbury
Cadbury
was accused of removing the word 'Easter' from the packaging of its Easter eggs. Cadbury
Cadbury
Australia rebutted that Easter was mentioned on "the back of pack", and that its eggs were obviously Easter eggs.[140] See also[edit]

United Kingdom portal London portal Companies portal Food portal

Cadbury
Cadbury
World, Birmingham Cadbury
Cadbury
World, Dunedin Eyebrows (advertisement) Gorilla (advertisement)

General:

Big Chocolate

References[edit]

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and National Trust accused of 'airbrushing faith' by Church of England for dropping 'Easter' from egg hunt".  ^ " Theresa May
Theresa May
wades into 'Easter egg hunt' row despite apparently thin grasp of story".  ^ Brown, Vanessa (30 March 2016). "Federal MP questions why manufacturers take 'Easter' out of their chocolate egg packaging". News Ltd. Retrieved 3 August 2017. 

"Dumoulin reference page". Dumoulin Coating Pans France. Archived from the original on 30 September 2007. Retrieved 8 August 2007. 

Further reading[edit]

Bradley, John (2008). Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand. John Wiley and Sons Ltd. ISBN 978-0-470-72524-5.  Cadbury, Deborah (2010). Chocolate
Chocolate
Wars: The 150-Year Rivalry Between the World's Greatest Chocolate
Chocolate
Makers. PublicAffairs. ISBN 978-1-58648-820-8. 

External links[edit]

Wikimedia Commons has media related to Cadbury.

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