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Cable One, Inc. is an American broadband communications provider. Under the Sparklight brand, it provides service to 21 states and 900,000 residential and business customers. It is headquartered in
Phoenix, Arizona Phoenix ( ; nv, Hoozdo; es, Fénix or , yuf-x-wal, Banyà:nyuwá) is the capital and most populous city of the U.S. state of Arizona, with 1,608,139 residents as of 2020. It is the fifth-most populous city in the United States, and the on ...
, though it does not serve that metro area. A former subsidiary of
Graham Holdings Company Graham Holdings Company (formerly The Washington Post Company) is a diversified American conglomerate holding company. Headquartered in Arlington County, Virginia, and incorporated in Delaware, it was formerly the owner of ''The Washington Post ...
, its name was changed in 1997 from Post-Newsweek Cable. In summer 2019, Cable One re-branded itself as Sparklight, seeking to promote its internet services more than cable TV offerings. Equipment with Cable One branding is still used by longtime customers, but new customers get equipment with Sparklight branding. Cable One's original URL, cableone.net, redirects to sparklight.com. Sparklight provides broadband service via cable (DOCSIS) through most of its footprint, and fiber-to-the-home in limited areas. Sparklight provides phone service plans such as Economy Phone, Standard Phone, and Elite Package with Starter Plan Plus. Sparklight offers three cable TV plans: Economy Cable TV, Standard Cable TV, and Elite 100 Plus. Cable TV can also be accessed on Apple iPhone, Android,
Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for ser ...
,
Roku Roku ( ) is a brand of hardware digital media players manufactured by American company Roku, Inc. They offer access to streaming media content from online services. The first Roku model, developed in collaboration with Netflix, was introduced ...
,
Xbox One The Xbox One is a home video game console developed by Microsoft. Announced in May 2013, it is the successor to Xbox 360 and the third base console in the Xbox series of video game consoles. It was first released in North America, parts of ...
,
Xbox 360 The Xbox 360 is a home video game console developed by Microsoft. As the successor to the original Xbox, it is the second console in the Xbox series. It competed with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generati ...
, and Nook through Sparklight's TV Everywhere service. Sparklight offers a Digital Value Pack which includes channels such as Red Zone, HBO, and Showtime as add-ons. Cable channels owned by
Paramount Global Paramount Global ( doing business as Paramount) is an American multinational mass media and entertainment conglomerate owned and operated by National Amusements (79.4%) and headquartered at One Astor Plaza in Midtown Manhattan, New York. ...
are notably absent from Cable One's lineup after 2014 (with the exception of
CBS Sports Network CBS Sports Network (a.k.a. CBSSN) is an American pay television network owned by the CBS Entertainment Group unit of Paramount Global. When it launched in 2002 as the National College Sports Network (later College Sports Television also known a ...
and over the air channels) due to disagreements between Viacom and Cable One. Its Cable TV service previously used a single cable connected directly to the TV to provide channels, but switched to using a cable box in early 2015 to provide channels. Cable One had promised superior image quality with their cable boxes, but some customers have reported that the cable boxes often display poor image quality. In 2020, Cable One announced a new
IPTV Internet Protocol television (IPTV) is the delivery of television content over Internet Protocol (IP) networks. This is in contrast to delivery through traditional terrestrial, satellite, and cable television formats. Unlike downloaded med ...
-based service, Sparklight TV, which was made available to many areas throughout 2021. Existing cable customers are not yet required to transfer to Sparklight TV, but cable through a cable box is no longer offered to new customers.


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* {{authority control Cable television companies of the United States Companies based in Phoenix, Arizona Telecommunications companies established in 1997 Internet service providers of the United States Telecommunications companies of the United States Companies listed on the New York Stock Exchange