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CR Snow (officially China Resources Snow Breweries Ltd.) is a brewing company with its headquarters in
CR Snow's principal brand is
China Resources Snow Breweries
{{DEFAULTSORT:CR Snow Beer in China China Resources Manufacturing companies based in Beijing Companies established in 1993 Privately held companies of China Chinese beer brands
Beijing
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Beijing ( ; ; ), alternatively romanized as Peking ( ), is the capital of the People's Republic of China. It is the center of power and development of the country. Beijing is the world's most populous national capital city, with over 21 ...
, China. Originally known as Shenyang Snow Beer
Snow (simplified Chinese: 雪花啤酒, literally ''Snowflake beer'') is a brand of lager beer from Shenyang, China. It is brewed by CR Snow, that (until October 2016) was a joint venture between SABMiller and China Resources Enterprises. Wh ...
Company before acquired by China Resources Enterprise
China Resources Enterprise is the subsidiary and the listed company of China Resources Holdings. It is a conglomerate enterprise focusing on retailing, beverage, food processing and distribution, textiles and real estate in Hong Kong and Ma ...
, it was a joint venture between China Resources Enterprise and the UK based multinational SABMiller, but is now fully owned by the former. It is the biggest brewing company in China, with a market share of around 21 per cent and sold a total of 9.28 billion litres of beer in China in 2010.
History
In July 2011 CR Snow acquired a 49 percent stake in Jiangsu Dafuhao Breweries and 100 percent of Shanghai Asia Pacific Brewery fromHeineken International
Heineken N.V. () is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. , Heineken owns over 165 breweries in more than 70 countries. It produces 348 international, regional, local and speciality be ...
for 870 million yuan (US$134.42 million).
Brands
CR Snow's principal brand is Snow
Snow comprises individual ice crystals that grow while suspended in the atmosphere—usually within clouds—and then fall, accumulating on the ground where they undergo further changes.
It consists of frozen crystalline water throughout ...
, which is currently the biggest-selling beer in the world measured by volume, with sales of around 16.5 billion pints in 2010. Its other brands include Blue Sword, Green Leaves, Huadan, Huadan Yate, Largo, Löwen, New Three Star, Shengquan, Shenyang, Singo, Sip, Tianjin, Yatai, Yingshi and Zero Clock.
See also
*Beer in China
Beer in China has become increasingly popular in the last century due to the popularity of local and imported brands. Chinese beer has also seen a rise in popularity internationally in the last few decades. While most Chinese beers are pale lage ...
References
External links
China Resources Snow Breweries
{{DEFAULTSORT:CR Snow Beer in China China Resources Manufacturing companies based in Beijing Companies established in 1993 Privately held companies of China Chinese beer brands