CHDI-FM (102.9 FM, ''Sonic 102.9'') is a radio station in

Edmonton Edmonton ( ) is the capital city of the Canadian province of Alberta. Edmonton is situated on the North Saskatchewan River and is the centre of the Edmonton Metropolitan Region, which is surrounded by Alberta's central region. The city an ...

Alberta Alberta ( ) is one of the thirteen provinces and territories of Canada. It is part of Western Canada and is one of the three prairie provinces. Alberta is bordered by British Columbia to the west, Saskatchewan to the east, the Northwest T ...

. Owned by

Rogers Sports & Media Rogers Media Inc., operating as Rogers Sports & Media, is a Canadian subsidiary of Rogers Communications that owns the company's mass media and sports properties, such as the Citytv and Omni Television terrestrial television stations, Sportsnet, ...

, it broadcasts a

modern rock Modern rock is an umbrella term used to describe rock music that is found on college rock radio stations. Some radio stations use this term to distinguish themselves from classic rock, which is based in 1960s–1980s rock music. Radio format Mod ...

format. Its studios are co-located with its sister stations on

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. As of February 28, 2021, CHDI is the 8th-most-listened-to radio station in the Edmonton market according to a PPM data report released by

Numeris Numeris (formerly the Bureau of Broadcast Measurement, or BBM Canada) is a Canadian audience measurement organization. Established on May 11, 1944 as a division of the Canadian Association of Broadcasters, Numeris is the primary provider of viewers ...

History

The OK Radio Group Ltd. was granted this license in 2005 as one of three new FM stations in Edmonton. The station spent its first year broadcasting from a run down oil-field trailer on the property of the Airways Country Inn in

Nisku, Alberta Nisku is a hamlet and an industrial/business park in Alberta, Canada within Leduc County. It has an elevation of . The hamlet and industrial/business park are located in census division No. 11 and in the federal riding of Edmonton—Wetaskiwin. ...

. The station founders wanted to get the station on the air as quickly as possible so it was decided they would broadcast from the trailer until their

studios were complete. Local media latched on to their "

pirate Piracy is an act of robbery or criminal violence by ship or boat-borne attackers upon another ship or a coastal area, typically with the goal of stealing cargo and other valuable goods. Those who conduct acts of piracy are called pirates, v ...

" story, giving them a huge shot in the arm in their first year. In November 2006,

Rogers Media Rogers Media Inc., operating as Rogers Sports & Media, is a Canadian subsidiary of Rogers Communications that owns the company's mass media and sports properties, such as the Citytv and Omni Television terrestrial television stations, Sports ...

acquired CHDI, and sister station

CKER-FM CKER-FM is a Canadian radio station, broadcasting at 101.7 FM in Edmonton, Alberta. The station airs a multilingual programming format branded as ''Connect FM 101.7'' and is owned by Akash Broadcasting Inc. History CKER-FM first hit the airwav ...

. Since the station was launched in 2005, ratings have been steady around a 6.0 share, peaking at an 8.0 share, 4th place station in spring 2007, however CHDI dropped to a 4.8 share in fall 2008, making it the 10th most listened to station in Edmonton. Upon inception of the new BBM Canada radio ratings devices, the PPM (Personal People Meter), Sonic has held a steady 8.0 market share and a top 4 or 5 radio station in the Edmonton market. A fact many in the Edmonton market knew to be more accurate with the audience, based on Sonic's prevalence with the listeners. BBM Canada Top-Line Radio Statistics - S4 2008

References

External links

SONiC 102.9
* * {{Rogers Communications

HDI The Human Development Index (HDI) is a statistic composite index of life expectancy, education (mean years of schooling completed and expected years of schooling upon entering the education system), and per capita income indicators, wh ...

Radio stations established in 2005 2005 establishments in Alberta