California Fried Chicken (CFC) is an Indonesian fast food restaurant chain principally serving fried chicken. Its primary competitors are KFC,

McDonald's McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hambur ...

, A&W, and Texas Chicken, and as of March 2019, it runs 269 locations across Indonesia.

History

The chain was established in

1983 The year 1983 saw both the official beginning of the Internet and the first mobile cellular telephone call. Events January * January 1 – The migration of the ARPANET to TCP/IP is officially completed (this is considered to be the beginning ...

in Jakarta as a franchise of the American-based Pioneer Take Out,Link
via

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. has an American name and is now entirely Indonesian owned. The same group supplies the chain, the Sierad Group, which also supplies chicken to

Wendy's Wendy's is an American international fast food restaurant chain founded by Dave Thomas (1932–2002) on November 15, 1969, in Columbus, Ohio. Its headquarters moved to Dublin, Ohio, on January 29, 2006. As of December 31, 2018, Wendy's was t ...

and KFC. Its mascot was Calfred, mainly used in the 1990s. It is the main PT Pioneerindo Gourmet International Tbk brand, which was listed on the

Jakarta Stock Exchange Jakarta Stock Exchange (JSX) ( Indonesian: Bursa Efek Jakarta (BEJ)) was a stock exchange based in Jakarta, Indonesia, before it merged with the Surabaya Stock Exchange to form the Indonesia Stock Exchange. History Originally opened in 1912 und ...

in 1994. The firm also runs Sapo Oriental and Cal Donat outlets in Jakarta and employs 1,400 people. Studies conducted by the ''

Jakarta Post ''The Jakarta Post'' is a daily English-language newspaper in Indonesia. The paper is owned by PT Niskala Media Tenggara and based in the nation's capital, Jakarta. ''The Jakarta Post'' started as a collaboration between four Indonesian me ...

'' reveal that it is the fifth most popular fast food chain in Indonesia after Restoran Sederhana, KFC,

and

Pizza Hut Pizza Hut is an American multinational restaurant chain and international franchise founded in 1958 in Wichita, Kansas by Dan and Frank Carney. They serve their signature pan pizza and other dishes including pasta, breadsticks and dessert a ...

. As the westernization of Indonesia took off in the 1990s, California Fried Chicken took advantage of the growth of American-style malls in the country, reaching 90 by 1998. It is now common to see branches of the chain in malls or near supermarkets, often in direct competition with neighboring branches of the global brands of the above-mentioned and Dunkin' Donuts. According to an article in ''

Adweek ''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has cover ...

'', California Fried Chicken was founded by three Indonesians who wanted to introduce the taste of Pioneer Chicken to their homeland that they had enjoyed during their stay in California while attending the

University of Southern California , mottoeng = "Let whoever earns the palm bear it" , religious_affiliation = Nonsectarian—historically Methodist , established = , accreditation = WSCUC , type = Private research university , academic_affiliations = , endowment = $8.1 ...

. The ''

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'' mentioned that California Fried Chicken had stores in China during the 1990s. However, these stores do not appear to currently exist. In 2008, the firm opened new outlets in

Salatiga Salatiga ( jv, ꦯꦭꦠꦶꦒ) is a city in Central Java province, Indonesia. It covers an area of and had a population of 192,322 at the 2020 Census. Located between the cities of Semarang and Surakarta, and administratively an independent c ...

and Central Java, marketed in a way that meets local demands by serving traditional Indonesian food staples of fried noodles and rice with chicken.

Logo

The logo and marketing of California Fried Chicken is very similar to that of a carriage. Like the KFC logo, CFC uses red and white with the letters CFC and features a cartoon old western white and blue wagon on a yellow circular background. Its advertising slogan was "Bukan Cuma Ayam", a translation of "Not Just Chicken" in the Indonesian language.

Criticism

Although the chain has become a significant success, it has not been without its criticism as globalization of American culture takes full swing. It has been criticized for "being a KFC clone".

References

External links

Official website
{{Establishments serving chicken Fast-food chains of Indonesia Fast-food poultry restaurants Restaurants established in 1983 Indonesian brands Indonesian companies established in 1983

History

Logo

Criticism

See also

References

External links