C. C. Beall
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Cecil Calvert Beall (1892–1970) was an American
commercial illustrator Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising. Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers with the intent of promo ...
and
portrait A portrait is a painting, photograph, sculpture, or other artistic representation of a person, in which the face is always predominant. In arts, a portrait may be represented as half body and even full body. If the subject in full body better r ...
painter. He did
watercolor Watercolor (American English) or watercolour (Commonwealth English; see American and British English spelling differences#-our, -or, spelling differences), also ''aquarelle'' (; from Italian diminutive of Latin 'water'), is a painting metho ...
art and drawings for magazines and comic books. Beall designed posters for the United States government for war loan drives during
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
.


Early life

Beall was born on October 15, 1892, in
Saratoga, Wyoming Saratoga is a town in Carbon County, Wyoming, United States. The population was 1,702 at the 2020 United States census, 2020 census. Saratoga is the home of the Steinley Cup microbrew festival and competition, usually held in August at Veterans ...
, with the given names Cecil Calvert. His parents were Charles W. Beall and Eugenia N. Beall. He had a brother who was a year older, Roger.


Education

Beall received tutoring from the Canadian–American painter George Brant Bridgman at the
Art Students League The Art Students League of New York is an art school in the American Fine Arts Society in Manhattan, New York City. The Arts Students League is known for its broad appeal to both amateurs and professional artists. Although artists may study f ...
in New York City. While there he displayed his artwork and drawings at exhibits of the
Society of Illustrators The Society of Illustrators (SoI) is a professional society based in New York City. It was founded in 1901 to promote the art of illustration and, since 1959, has held an annual exhibition. Since absorbing the Museum of Comic and Cartoon Art (M ...
. Beall also attended
Pratt Institute Pratt Institute is a private university with its main campus in Brooklyn, New York. It has an additional campus in Manhattan and an extension campus in Utica, New York at the Munson-Williams-Proctor Arts Institute. The institute was founded in 18 ...
to learn the art of watercolor painting and poster drawing.


Career

Beall did work for many of the leading periodicals of the twentieth century. His watercolor style was in a type of bold contrasting reflections, which was popular at the time. Some Meredith magazines that he produced paintings and colored drawings for included ''
Collier's } ''Collier's'' was an American general interest magazine founded in 1888 by Peter F. Collier, Peter Fenelon Collier. It was launched as ''Collier's Once a Week'', then renamed in 1895 as ''Collier's Weekly: An Illustrated Journal'', shortened i ...
,'' '' Vanity Fair,'' ''
Cosmopolitan Cosmopolitan may refer to: Internationalism * World citizen, one who eschews traditional geopolitical divisions derived from national citizenship * Cosmopolitanism, the idea that all of humanity belongs to a single moral community * Cosmopolitan ...
,'' ''
Woman's Home Companion ''Woman's Home Companion'' was an American monthly magazine, published from 1873 to 1957. It was highly successful, climbing to a circulation peak of more than four million during the 1930s and 1940s. The magazine, headquartered in Springfield, O ...
,'' ''
Saturday Evening Post ''The Saturday Evening Post'' is an American magazine published six times a year. It was published weekly from 1897 until 1963, and then every other week until 1969. From the 1920s to the 1960s, it was one of the most widely circulated and influ ...
,'' '' American Family Circle,'' and '' This Week.'' He also painted covers for ''
Elks The Embeddable Linux Kernel Subset (ELKS), formerly known as Linux-8086, is a Linux-like operating system kernel. It is a subset of the Linux kernel, intended for 16-bit computers with limited processor and memory resources such as machines pow ...
Magazine'' and ''
Reader's Digest ''Reader's Digest'' is an American general-interest family magazine, published ten times a year. Formerly based in Chappaqua, New York, it is now headquartered in midtown Manhattan. The magazine was founded in 1922 by DeWitt Wallace and his wi ...
'' books. Beall's 1936 painting of President Roosevelt for ''Collier's'' cover page led to the position as
art director Art director is a title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, live-action and animated film and television, the Internet, and video games. It is the charge of a sole art director to supe ...
for the
Democratic National Committee The Democratic National Committee (DNC) is the principal executive leadership board of the United States's Democratic Party (United States), Democratic Party. According to the party charter, it has "general responsibility for the affairs of the ...
. Beall was temporarily an employee of the U. S. War Department. At the same time, he was also a correspondent-artist for several magazines, including ''Collier's'', and painted portraits of decorated war heroes. Beall was an eyewitness to the 1945 official Japanese surrender on the USS ''Missouri''. He painted General MacArthur at the event; his work later became the official portrait.


Posters

Beall's 1945 Treasury poster painting of
Joe Rosenthal Joseph John Rosenthal (October 9, 1911 – August 20, 2006) was an American photographer who received the Pulitzer Prize for his iconic World War II photograph '' Raising the Flag on Iwo Jima'', taken during the 1945 Battle of Iwo Jima. H ...
's photograph of the raising of the replacement American flag on
Iwo Jima is one of the Japanese Volcano Islands, which lie south of the Bonin Islands and together with them make up the Ogasawara Subprefecture, Ogasawara Archipelago. Together with the Izu Islands, they make up Japan's Nanpō Islands. Although sout ...
was used for the war campaign in the Seventh Loan drive. He said he did not change any of the lines in the original photograph, but merely colorized it. It was put on track to be the most displayed picture in history. The loan promotion brought in more than $26 billion in six weeks' time to help end World War II. The original American flag put up on Mount Suribachi was taken down as a memento. The total fund raised for all eight War Bond drives was $156 billion. Beall's original drawing of U.S. President Roosevelt that was used for the World War II $200 E Bond was given to Mrs.
Eleanor Roosevelt Anna Eleanor Roosevelt ( ; October 11, 1884November 7, 1962) was an American political figure, diplomat, and activist. She was the longest-serving First Lady of the United States, first lady of the United States, during her husband Franklin D ...
. The poster from this art work was labeled "In The Strength Of Great Hope We Must Shoulder Our Common Load." The formal presentation in October 1945 from Beall was in Washington, D.C., with the director of the Office of War Finance, Ted R. Gamiie.


Family and death

Beall married Mildred Muriel Hall in 1920. They had three children: Charles (born 1922), Barbara (born 1924), and John (born 1928). He died at the home of his daughter 4 May 1970 in Valrico, Hillsborough, Florida. Florida, U.S., Death Index, 1877-1998 Name Cecil C Beall Age at Death 77 Birth Date 15 Oct 1892 Death Date 4 May 1970 Death Place Hillsborough ounty Florida, United States


Society memberships

* American Water Color Society *
Hudson Valley Art Association Hudson may refer to: People * Hudson (given name) * Hudson (surname) * Hudson (footballer, born 1986), Hudson Fernando Tobias de Carvalho, Brazilian football right-back * Hudson (footballer, born 1988), Hudson Rodrigues dos Santos, Brazilian fo ...
*
Society of Illustrators The Society of Illustrators (SoI) is a professional society based in New York City. It was founded in 1901 to promote the art of illustration and, since 1959, has held an annual exhibition. Since absorbing the Museum of Comic and Cartoon Art (M ...
*
Salmagundi Club The Salmagundi Club, sometimes referred to as the Salmagundi Art Club, is a fine arts center founded in 1871 in the Greenwich Village section of Manhattan, New York City. Since 1917, it has been located at 47 Fifth Avenue. , its membership rost ...


References


Bibliography

* * * * *


External links


More paintings by Beall


{{DEFAULTSORT:Beall, C.C. 1892 births 1970 deaths People from Saratoga, Wyoming Art Students League of New York alumni Artists from Wyoming 20th-century American painters American male painters 20th-century American male artists