''Bustle'' is an online American women's magazine founded in August 2013 by

Bryan Goldberg Bryan Goldberg (born June 29, 1983) is an American entrepreneur and the owner of Bustle Digital Group, which operates a number of media properties, including ''Bustle'', ''Nylon'', ''W Magazine'' and ''Gawker''. Previously, Goldberg founded Bleac ...

. It positions news and politics alongside articles about beauty, celebrities, and fashion trends. By September 2016, the website had 50 million monthly readers.

History

''Bustle'' was founded by Bryan Goldberg in 2013. Previously, Goldberg co-founded the website

Bleacher Report Bleacher Report (often abbreviated as B/R) is a website that focuses on sport and sports culture. Its headquarters are in San Francisco, with offices in New York City and London. Bleacher Report was acquired by Turner Broadcasting System in ...

with a single million-dollar investment. He claimed that "women in their 20s have nothing to read on the Internet." ''Bustle'' was launched with $6.5 million in backing from Seed and Series A funding rounds. It surpassed 10 million monthly unique visitors in July 2014, placing it ahead of rival women-oriented sites such as ''

Refinery29 Refinery29 (R29) is an American multinational digital media and entertainment website focused on young women. It is owned by Vice Media. History Justin Stefano, Philippe von Borries, Piera Gelardi, and Christene Barberich co-founded Refinery29 ...

'', ''

Rookie A rookie is a person new to an occupation, profession, or hobby. In sports, a ''rookie'' is a professional athlete in their first season (or year). In contrast with a veteran who has experience and expertise, a rookie is usually inexperienced ...

'' and ''

xoJane ''xoJane'' (also known as ''xoJane.com'') was an American online magazine from 2011-2016 geared toward women and founded by Jane Pratt and co-published by Say Media. Pratt was the founding editor of '' Sassy'' and '' Jane'' magazines. In less ...

''; it had the second greatest number of unique visitors after

Gawker ''Gawker'' is an American blog founded by Nick Denton and Elizabeth Spiers and based in New York City focusing on celebrities and the media industry. According to SimilarWeb, the site had over 23 million visits per month as of 2015. Founded ...

's '' Jezebel''. By 2015, ''Bustle'' had 46 full-time editorial staff and launched the parenting sister site ''Romper''. In September 2016, ''Bustle'' launched a redesign using the company's $11.5 million series D funding round. At that time, the site had over 70 full-time editors and 250 contract contributors who posted more than 200 articles daily. In April 2019, Kate Ward resigned as editor-in-chief. Emma Rosenblum replaced Ward in June 2019.

Bustle Digital Group

Formation

On April 17, 2017,

DMG Media DMG Media (stylised in lowercase) is an intermediate holding company for Associated Newspapers, Northcliffe Media, Harmsworth Printing, Harmsworth Media and other subsidiaries of Daily Mail and General Trust. It is based at Northcliffe House in ...

(publishers of the British tabloid ''The Daily Mail'') announced that it had sold '' Elite Daily'' to the newly-rebranded Bustle Digital Group.

Sales and acquisitions

Goldberg said that the acquisition was done in part to increase Bustle's original video content, which generated an average of 10 million monthly views, compared to Elite Daily's average of 60 million monthly views. Bustle Digital Group purchased the inactive website ''

'' in July 2018. Bustle Digital Group bought the events website Flavorpill, owner of ''

Flavorwire ''Flavorwire'' is a New York City-based online culture magazine. The site includes original feature articles, interviews, reviews, as well as content recycled from other sources. ''Flavorwire'' describes themselves as "a network of culturally co ...

'', in August 2018. On Nov 29, 2018, Mic CEO Chris Altchek announced Mic was laying off most of Mic's staff while working on a deal to sell Mic. Later on Nov 29, a Bustle rep confirmed that Bustle Digital Group had acquired Mic. In March 2019, Bustle Digital Group purchased The Outline, followed by The Zoe Report in May 2019. They also purchased ''

Nylon Nylon is a generic designation for a family of synthetic polymers composed of polyamides ( repeating units linked by amide links).The polyamides may be aliphatic or semi-aromatic. Nylon is a silk-like thermoplastic, generally made from pet ...

'' in June 2019, with the intention to publish print magazines under the Nylon brand name. Rather than monthly publications, the magazines will be published around large cultural events, like the Coachella music festival. In July, Bustle Digital acquired

Inverse Inverse or invert may refer to: Science and mathematics * Inverse (logic), a type of conditional sentence which is an immediate inference made from another conditional sentence * Additive inverse (negation), the inverse of a number that, when a ...

, a science and culture site. In 2021, BDG acquired Some Spider, parent of

Scary Mommy Scary Mommy is a website that produces content targeting mothers, which generally focuses on parenting, motherhood, current events and pop culture. The site is owned by Bustle Digital Group and is based in New York City. History Scary Mommy ...

and Fatherly.

References

External links

* {{Bustle Digital Group 2013 establishments in New York (state) American women's websites Internet properties established in 2013 Magazines established in 2013 Magazines published in New York City Online magazines published in the United States Women's magazines published in the United States