Corporate video refers to any type of non-advertisement based video content created for and commissioned by a

business Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separ ...

company A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared ...

corporation A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and ...

, or

organization An organization or organisation (Commonwealth English; see spelling differences), is an entity—such as a company, an institution, or an association—comprising one or more people and having a particular purpose. The word is derived f ...

. Today, the vast majority of corporate video content is hosted online and is published on the company’s website page and distributed through social media or

email marketing Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to ...

. Corporate video content is targeted towards that company’s core selling demographics or internal employees. Corporate

video production Video production is the process of producing video content for video. It is the equivalent of filmmaking, but with video recorded either as analog signals on videotape, digitally in video tape or as computer files stored on optical discs, hard dri ...

is frequently the responsibility of a

marketing director A chief marketing officer (CMO), also called a global marketing officer or marketing director, or chief brand officer, is a corporate executive responsible for managing marketing activities in an organization. Whilst historically these titles may ...

corporate communications Corporate communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point of view among stakeholders on which the company depends. Riel, Cees B.M. van; Fombru ...

manager. Examples of corporate video include corporate overview videos, staff training and safety videos, promotional/

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

films, investor relations and shareholder videos, market updates, product videos, event videos, onboarding videos, employer branding videos, CEO statements, executive proposal videos, and customer testimonial videos. As video becomes a more integral part of a company’s communication strategy, often companies will release corporate videos with press release announcements, newsletters and other forms of communication to bolster the message reach and effectiveness. Corporate Video Production companies leverage a company’s marketing material, guidance from their communication director, and content specific copy to produce a corporate video. The time and scale of a corporate video production can vary greatly based on complexity and messaging. Some corporate videos may use only minimal crew and basic equipment, while others elect for higher quality content and contract with corporate video production specialists whose core focus is on creating B2B corporate video content. Video content has become a significant ranking factor for

search engine optimization Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than dire ...

from search engines such as Google, Yahoo and Bing and as a result more companies are electing to create corporate video content for their websites.

Stages of Production

The corporate video production process will frequently involve the following stages: *Project initiation, budgeting and creation of statement of work. *

Pre-production Pre-production is the process of planning some of the elements involved in a film, television show, play, or other performance, as distinct from production and post-production. Pre-production ends when the planning ends and the content start ...

- planning may include script writing,

storyboarding A storyboard is a graphic organizer that consists of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence. The storyboarding process, in t ...

, casting, location scouting, and scheduling. *

Video production Video production is the process of producing video content for video. It is the equivalent of filmmaking, but with video recorded either as analog signals on videotape, digitally in video tape or as computer files stored on optical discs, hard dri ...

, including location filming with a camera crew and director. This may also include other elements, such as actors and presenters. *

Post-production Post-production is part of the process of filmmaking, video production, audio production, and photography. Post-production includes all stages of production occurring after principal photography or recording individual program segments. Th ...

and

video editing Video editing is the manipulation and arrangement of video shots. Video editing is used to structure and present all video information, including films and television shows, video advertisements and video essays. Video editing has been dramatical ...

- the filmed (live action) footage is edited together. This may also include recording an audio

voice-over Voice-over (also known as off-camera or off-stage commentary) is a production technique where a voice—that is not part of the narrative (non- diegetic)—is used in a radio, television production, filmmaking, theatre, or other presentation ...

, adding graphics, composing a music score or

soundtrack A soundtrack is recorded music accompanying and synchronised to the images of a motion picture, drama, book, television program, radio program, or video game; a commercially released soundtrack album of music as featured in the soundtrac ...

, and including 2D/3D

animation Animation is a method by which still figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most ani ...

sequences with the finished video. *Final delivery and website integration.

Types and usage

* Staff training / instruction and safety videos * Employer Branding Videos * Onboarding Videos * CEO statements * Event Videos *

Investor relations Investor relations (IR) is a strategic management responsibility that is capable of integrating finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company, the financial c ...

/ financial results * Company promotional/brand videos * New product or service online presentations *Product features and benefits explainer video * Video

role play ''Role Play'' is an upcoming American thriller film directed by Thomas Vincent, written by Seth Owen, and produced by and starring Kaley Cuoco. Premise A married couple's lives are turned upside down when secrets are revealed about their past ...

(often with

actors An actor or actress is a person who portrays a character in a performance. The actor performs "in the flesh" in the traditional medium of the theatre or in modern media such as film, radio, and television. The analogous Greek term is (), lite ...

) * Client and customer testimonial videos * Event Videos *Trade show coverage * Corporate event filming (for example, a new product launch or conference) * Live and on-demand

webcasting A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand. Essentially, web ...

Technology Technology is the application of knowledge to reach practical goals in a specifiable and reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in medicine, scien ...

and

product Product may refer to: Business * Product (business), an item that serves as a solution to a specific consumer problem. * Product (project management), a deliverable or set of deliverables that contribute to a business solution Mathematics * Produ ...

demonstration videos * Business television

References

External links

Association of Professional Videomakers - A not-for-profit UK trade association for professionals in the video industry

Institute of Videography - UK trade association offering advice on wedding and corporate video production

The IVCA is a European professional body which promotes best practice for the corporate and public sector communications industry.
{{DEFAULTSORT:Corporate Video Video Корпоративное телевидение

Stages of Production

Types and usage

See also

References

External links