Business as usual was a policy followed by the British government, under Prime Minister

H. H. Asquith Herbert Henry Asquith, 1st Earl of Oxford and Asquith, (12 September 1852 – 15 February 1928), generally known as H. H. Asquith, was a British statesman and Liberal Party politician who served as Prime Minister of the United Kingdom f ...

, during the early years of the

First World War World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...

. Its fundamental belief was that in order to maintain a stable and functioning country, it was necessary to continue society in the same manner as before the war; in other words, that civilians should think of the war as "business as usual". The underlying assumption was that a morale-eroding change in behaviour equated to a victory for the enemy. The term itself is attributed to

Winston Churchill Sir Winston Leonard Spencer Churchill (30 November 187424 January 1965) was a British statesman, soldier, and writer who served as Prime Minister of the United Kingdom twice, from 1940 to 1945 during the Second World War, and again from ...

, then a prominent "New Liberal"., as available fro
Internet Archive

References

{{Reflist United Kingdom in World War I

See also

References