Burger Theory is a chain of hamburger restaurants based in
Adelaide
Adelaide ( ) is the capital city of South Australia, the state's largest city and the fifth-most populous city in Australia. "Adelaide" may refer to either Greater Adelaide (including the Adelaide Hills) or the Adelaide city centre. The dem ...
, South Australia. Founded as a
food truck in 2011, they expanded to operate three stores in the state. In 2019, they reduced business to a single store following changes to their recipe.
History
Founded in 2011 by Dan Mendelson and Rob Dean as a food truck,
[Cawood, Matthew. (16 October 2011).]
Putting Burger Theory into practice
", ''Farm Weekly
''Farm Weekly'' is a newspaper published by Australian Community Media. Founded in 1974 as ''Elders Weekly'', it was renamed ''Farm Weekly'' in 1993. It focuses on the agriculture industry in Western Australia. It was published by Fairfax Media ...
''. Retrieved 20 January 2018. the company is credited with bringing the food truck movement to South Australia. They started before the
Adelaide City Council had legislation regarding food trucks in place, preventing the truck from working on city streets. However, a pilot program was created by the council later that year permitting Burger Theory to operate on a limited number of street sites in the
central business district.
In 2012, Mendelson and Dean opened Pearl's Diner as their first
brick and mortar
Brick and mortar (also bricks and mortar or B&M) refers to a physical presence of an organization or business in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases r ...
premises, before opening a dedicated Burger Theory store in Adelaide the following year. They subsequently opened outlets at
Flinders University and the
University of Adelaide. In late 2015 they opened a store in
Melbourne
Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
, but this proved unsuccessful. Still looking to expand, in 2016 they signed a memorandum of understanding with a Chinese investor in which it was planned to open 120 franchises of Burger Theory in China.
In 2017 they announced that they would no longer sell chicken and bacon at their store, and their existing beef burgers would be a combination of beef fat and
kangaroo meat.
In 2019, Burger Theory closed two stores, with one remaining.
[Lam, Yvonne C. (13 June 2019).]
Adelaide’s Burger Theory is closing its Union Street store
, ''Gourmet Traveller'', retrieved 12 November 2019.
See also
*
List of food trucks
References
{{Food chains in Australia
2011 establishments in Australia
Companies based in Adelaide
Fast-food chains of Australia
Food trucks
Hamburger restaurants
Restaurants established in 2011
Restaurants in South Australia