Bulls-Eye Barbecue Sauce
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Bull's-Eye Barbecue Sauce is a
barbecue sauce Barbecue sauce (also abbreviated as BBQ sauce) is a sauce used as a marinade, basting (cooking), basting, condiment, or topping for meat cooked in the barbecue cooking style, including pork or beef ribs (food), ribs and chicken as food, chicken. I ...
created and distributed by Kraft Heinz in the United States and Canada. It is also the official BBQ sauce of the Calgary Stampede.


History

Bulls-Eye was introduced in 1985 with the tag line ''The Big, Bold Taste of Bulls-Eye can`t be beat''. In 2009, Bull's-Eye launched a marketing campaign entitled the Bull's-Eye Brotherhood with a comedic series of web videos featuring Canadian comedian
Gerry Dee Gerry Dee (born Gerard Francis-John Donoghue;Profile
, oct.ca; accessed February ...
.


Burger King

Bulls-Eye was used at
Burger King Burger King (BK) is an American-based multinational chain store, chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based res ...
fast food restaurants on their Bulls-Eye BBQ burger, and
Rodeo Cheeseburger When the predecessor of international fast food restaurant chain Burger King (BK) first opened in 1953, its menu predominantly consisted of hamburgers, French fries, soft drinks, milkshakes, and desserts. After being acquired by its Miami, Florid ...
. It was replaced in 2007 with
Sweet Baby Ray's Sweet Baby Ray's is a brand of barbecue sauce based in Romeoville, Illinois. History Sweet Baby Ray's barbecue sauce was developed in the early 1980s by Chicago brothers Dave and Larry Raymond. They named the sauce after a nickname Dave had earn ...
brand sauce.


References


External links

* Products introduced in 1985 Barbecue sauces Brand name condiments Kraft Foods brands Heinz {{food-product-stub