Bulgarrenault
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Bulgarrenault (or Bulgar Renault) was an automobile produced in the city of
Plovdiv Plovdiv ( bg, Пловдив, ), is the second-largest city in Bulgaria, standing on the banks of the Maritsa river in the historical region of Thrace. It has a population of 346,893 and 675,000 in the greater metropolitan area. Plovdiv is the c ...
,
Bulgaria Bulgaria (; bg, България, Bǎlgariya), officially the Republic of Bulgaria,, ) is a country in Southeast Europe. It is situated on the eastern flank of the Balkans, and is bordered by Romania to the north, Serbia and North Macedon ...
, and the result of a collaboration between Metalhim (a Bulgarian defence firm) and Bulet (a Bulgarian export trade organisation). Production lasted for five years (1966–1970), during which the factory in
Plovdiv Plovdiv ( bg, Пловдив, ), is the second-largest city in Bulgaria, standing on the banks of the Maritsa river in the historical region of Thrace. It has a population of 346,893 and 675,000 in the greater metropolitan area. Plovdiv is the c ...
produced two
Renault Groupe Renault ( , , , also known as the Renault Group in English; legally Renault S.A.) is a French multinational automobile manufacturer established in 1899. The company produces a range of cars and vans, and in the past has manufactured ...
models: the
Renault 8 The Renault 8 (Renault R8 until 1964) and Renault 10 are two rear-engined, rear-wheel drive small family cars produced by the French manufacturer Renault in the 1960s and early 1970s. The 8 was launched in 1962, and the 10, a more upmarket ve ...
and the
Renault 10 10 (ten) is the Even and odd numbers, even natural number following 9 and preceding 11 (number), 11. Ten is the base of the decimal numeral system, by far the most common system of denoting numbers in both spoken and written language. It is the f ...
.


Beginnings

In the middle of the 1960s, following the initiative of ETO (export trade organisation) Bulet, a joint-venture was formed between Bulet and SPC (state production cooperative) Metalhim, with the purpose of building passenger cars. At the time, ETO Bulet was involved in the trade of all kinds of manufactured goods, while SPC Metalhim was a manufacturing cooperative uniting all national defence factories in
Bulgaria Bulgaria (; bg, България, Bǎlgariya), officially the Republic of Bulgaria,, ) is a country in Southeast Europe. It is situated on the eastern flank of the Balkans, and is bordered by Romania to the north, Serbia and North Macedon ...
. The basic idea was to purchase
complete knock down A knock-down kit (also knockdown kit, knocked-down kit, or simply knockdown or KD) is a collection of parts required to assemble a product. The parts are typically manufactured in one country or region, then exported to another country or region ...
(CKD) kits of passenger cars from abroad with Bulet's available hard-currency reserves, and then to assemble them in the factories owned by Metalhim. Several offers had already been made by foreign car manufacturers (such as Renault,
Fiat Fiat Automobiles S.p.A. (, , ; originally FIAT, it, Fabbrica Italiana Automobili di Torino, lit=Italian Automobiles Factory of Turin) is an Italian automobile manufacturer, formerly part of Fiat Chrysler Automobiles, and since 2021 a subsidiary ...
,
Simca Simca (; Mechanical and Automotive Body Manufacturing Company) was a French automaker, founded in November 1934 by Fiat S.p.A. and directed from July 1935 to May 1963 by Italian Henri Pigozzi. Simca was affiliated with Fiat and, after Simca bough ...
, and
Alfa Romeo Alfa Romeo Automobiles S.p.A. () is an Italian luxury car manufacturer and a subsidiary of Stellantis. The company was founded on 24 June 1910, in Milan, Italy. "Alfa" is an acronym of its founding name, "Anonima Lombarda Fabbrica Automobili." ...
), but Renault's offer was deemed to be the most attractive one. (The French automobile manufacturer's first offer was made on May 27, 1963, concerning the assembly of the
Renault 4 The Renault 4, also known as the 4L (pronounced "Quatrelle" in French), is a small economy car produced by the French automaker Renault between 1961 and 1994. Although the Renault 4 was marketed as a short station wagon, its minimal rear overhang ...
and
Renault 4L The Renault 4, also known as the 4L (pronounced "Quatrelle" in French), is a small economy car produced by the French automaker Renault between 1961 and 1994. Although the Renault 4 was marketed as a short station wagon, its minimal rear overhang, ...
passenger cars.) On July 30, 1966, the Council of Ministers issued a formal authorisation to SPC Metalhim to begin negotiations with Renault through the mediation of ETO Bulet. (Initially, the assembly of the cars was intended for a factory in the town of
Cherven Bryag Cherven bryag ( bg, Червен бряг, also translated , ) is a town in northern Bulgaria, a capital of the Cherven Bryag municipality, Pleven Province. It is situated on the right shore of the Zlatna Panega in river Iskar, 137 km n ...
). The official state newspaper '' Rabotnichesko Delo'' in its issue #261 of September 18, 1966, announced that ETO Bulet and Renault had signed a contract, and only two days later 10 passengers cars Renault 8 were shown at the Plovdiv Fair, rumoured to have been assembled in the Military Factory in the town of
Kazanlak Kazanlak ( bg, Казанлък , Thracian and Greek Σευθόπολις (''Seuthopolis''), tr, Kazanlık) is a Bulgarian town in Stara Zagora Province, located in the middle of the plain of the same name, at the foot of the Balkan mountai ...
. The cars were branded ''Bulgarrenault'', and the upper left side of their windshield bore a tricolor sticker with an inscription Bulet. ''Rabotnichesko Delos issue of September 21, 1966, contained a quote from a senior manager at Renault regarding the just-signed contract with ETO Bulet, which planned that over 10,000 passengers cars model Renault 8 would be assembled in Bulgaria in 1970.


Production start

The project leaders of the establishment of the Renault assembly works in Bulgaria were the French engineer Pierre Auberger, and the managing directors of ETO Bulet Emil Razlogov and of SPC Metalhim gen. Yamakov. Stefan Vaptsarov became the technical leader, while Atanas Taskov and Georgi Mladenov were named as heads of the export of passengers cars at ETO Bulet. A group of Bulgarian engineers was concurrently assigned to undergo a three-month-long training at Renault's factories in
France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...
. Initially, France provided all necessary parts and components of the cars, but the plan was to gradually switch to a progressive assembly, which would eventually lead to the great majority of them being manufactured in Bulgaria. In 1967, the assembly line was moved to the city of Plovdiv, where the construction of the new car-assembly factory had just been completed. Until the formal dedication of the factory, the assembly temporarily took place in Hall #10 of the Plovdiv Fairgrounds. The new factory functioned until 1970 and, in addition to its fully automated moving assembly line, it included modern welding and painting machinery as well, the latter obtained at a cost of US$15 million.


Production increase and end

In 1967, Bulgaria exported 16,000 accessory kits to France, while in 1968 their number was slated to increase to 100,000. The annual production of the car assembly plant was intended to reach 3,000 passenger cars, but that ambitious goal was never reached. Until 1970, the Plovdiv factory produced approximately 4,000 cars model ''Bulgarrenault'' 8 and 10, at a total cost of the French-supplied parts and components of the equivalent of US$6 million, averaging the equivalent of US$1 500 per production car. The first production cars were marketed in Bulgaria in February 1967, which was officially announced in issue #2 of the car enthusiast magazine ''Avto-Moto''. The magazine mentioned a price of 5,500
Bulgarian lev The lev ( bg, лев, plural: / , ; ISO 4217 code: BGN; numeric code: 975) is the currency of Bulgaria. In old Bulgarian the word "lev" meant "lion", the word 'lion' in the modern language is ''lаv'' (; in Bulgarian: ). The lev is divided in 10 ...
a per car, but the actual prices were fixed at 6,100 leva for the ''Bulgarrenault'' 8 and 6,800 leva for the ''Bulgarrenault'' 10. A certain part of the newly assembled cars were sold abroad as well; during 1967–1969, 500 ''Bulgarrenault'' 10 cars were exported to
Yugoslavia Yugoslavia (; sh-Latn-Cyrl, separator=" / ", Jugoslavija, Југославија ; sl, Jugoslavija ; mk, Југославија ;; rup, Iugoslavia; hu, Jugoszlávia; rue, label=Pannonian Rusyn, Югославия, translit=Juhoslavija ...
, and in 1970 another 300 (some sources mention 900) ''Bulgarrenault'' 8 and 10 cars were exported to
Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...
. Other purchasers of ''Bulgarrenault'' included some
Middle East The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabian Peninsula, Arabia (including the Arabian Peninsula and Bahrain), Anatolia, Asia Minor (Asian part of Turkey except Hatay Pro ...
ern countries. All production of the ''Bulgarrenault'' passenger cars stopped in early 1970.


Export numbers

* 1968: 522 * 1969: 789 * 1970: 462 * total exports: 1773


See also

*
MAVA-Renault MAVA Company was the Greek importer of Renault automobiles. In 1979, it decided to enter the car-production business introducing a passenger-utility car, a type then very popular in Greece for tax cetagorization reasons. MAVA assigned the crea ...
*
Oyak-Renault Oyak Renault Otomobil Fabrikaları or Oyak-Renault is a Turkish automotive manufacturer located in Bursa. It is co-owned by OYAK (Turkish: Ordu Yardımlaşma Kurumu, English: Army Pension Fund) and Renault. Oyak owns 49% and Renault owns 51% of t ...
*
Oltcit Oltcit S.A. () was an automobile manufacturer, established as a joint venture between the Romanian government (64%) and Citroën (36%). Their main products were the Oltcit Club and Citroën Axel hatchbacks, assembled in Craiova, Romania. Histo ...
{{Automotive industry in Bulgaria Defunct motor vehicle manufacturers of Bulgaria Car manufacturers of Bulgaria Economy of Plovdiv History of Plovdiv Renault vehicles