Brutus Jeans is a British clothing company founded in 1966 by brothers Keith and Alan Freedman, who were 18 and 17 years old at the time, respectively.
The company started with one style of
sweater
A sweater (North American English) or pullover, also called a jumper (British English and Australian English),[ ...](_blank)
and kept adding to the range, which eventually included
shirts
A shirt is a cloth garment for the upper body (from the neck to the waist).
Originally an undergarment worn exclusively by men, it has become, in American English, a catch-all term for a broad variety of upper-body garments and undergarments. I ...
and
jeans
Jeans are a type of pants or trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with copper-riveted pockets which were invented by Jacob W. Davis in 1871 and paten ...
(for both men and women). The brand was very popular in the 1960s and 1970s with
skinhead
A skinhead is a member of a subculture which originated among working class youths in London, England, in the 1960s and soon spread to other parts of the United Kingdom, with a second working class skinhead movement emerging worldwide in th ...
s,
Mod
Mod, MOD or mods may refer to:
Places
* Modesto City–County Airport, Stanislaus County, California, US
Arts, entertainment, and media Music
* Mods (band), a Norwegian rock band
* M.O.D. (Method of Destruction), a band from New York City, US ...
s and the
football
Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...
crowds. They won awards for their TV advertising, and one of their TV jingles, with minor changes, became the hit record "
Jeans On
"Jeans On" is a song by British musician David Dundas from his 1977 self-titled debut album. Released as a single the previous year, it was first featured as a television advertising jingle for Brutus Jeans. The popularity of the commercial event ...
" (performed in both cases by
David Dundas).
Adrian Lyne
Adrian Lyne (born 4 March 1941) is an English film director, writer and producer. Having begun his career directing 1970s television commercials, Lyne made well-received short films which were entries in the London Film Festival. He started mak ...
, who later achieved major success in films, made television commercials for the company in the 1970s.
In 1966 they created the Trimfit shirt. The Trimfit had a cult following was documented in numerous books and articles about British fashion. Throughout the late sixties and mid seventies this shirt sold in the millions. An original Trimfit shirt can be found in the Museum of London.
It was revived in 2009.
References
External links
Official website
Clothing companies of the United Kingdom
Jeans by brand
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