Bruce S. Gordon
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Bruce Scott Gordon (born February 15, 1946) is an American business executive who spent most of his career with
Verizon Verizon Communications Inc., commonly known as Verizon, is an American multinational telecommunications conglomerate and a corporate component of the Dow Jones Industrial Average. The company is headquartered at 1095 Avenue of the Americas in ...
and currently serves as a corporate director of
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainmen ...
,
Northrop Grumman Northrop Grumman Corporation is an American multinational aerospace and defense technology company. With 90,000 employees and an annual revenue in excess of $30 billion, it is one of the world's largest weapons manufacturers and military techn ...
, and
Tyco International Tyco International plc was a security systems company incorporated in the Republic of Ireland, with operational headquarters in Princeton, New Jersey, United States (Tyco International (US) Inc.). Tyco International was composed of two major bu ...
. He was selected in June 2005 to head the
NAACP The National Association for the Advancement of Colored People (NAACP) is a civil rights organization in the United States, formed in 1909 as an interracial endeavor to advance justice for African Americans by a group including W. E.&nb ...
, a major
American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...
civil rights Civil and political rights are a class of rights that protect individuals' freedom from infringement by governments, social organizations, and private individuals. They ensure one's entitlement to participate in the civil and political life of ...
organization.Texeira, Erin (June 25, 2005)
NAACP board names Bruce Gordon president.
/ref> Gordon served in that position until March 2007.


Early life

Born in
Camden, New Jersey Camden is a city in and the county seat of Camden County, in the U.S. state of New Jersey. Camden is part of the Delaware Valley metropolitan area and is located directly across the Delaware River from Philadelphia, Pennsylvania. At the 2020 ...
, Gordon's parents were both active in the civil rights movement. A 1968 graduate of
Gettysburg College Gettysburg College is a private liberal arts college in Gettysburg, Pennsylvania. Founded in 1832, the campus is adjacent to the Gettysburg Battlefield. Gettysburg College has about 2,600 students, with roughly equal numbers of men and women. ...
, where he was a member of Tau Kappa Epsilon Fraternity, and a 1988 Master's degree in Management (M.B.A.) graduate of the
Sloan Fellows The Sloan Fellows program is the world's first mid-career and senior career master's degree in general management and leadership. It was initially supported by a grant from Alfred P. Sloan, the late CEO of General Motors, to his alma mater, MIT ...
program of the
MIT Sloan School of Management The MIT Sloan School of Management (MIT Sloan or Sloan) is the business school of the Massachusetts Institute of Technology, a private university in Cambridge, Massachusetts. MIT Sloan offers bachelor's, master's, and doctoral degree programs, ...
.


Career

Gordon's professional career began at
Bell of Pennsylvania Verizon Pennsylvania LLC, formerly traded as Bell of Pennsylvania, is the Bell Operating Company serving most of Pennsylvania. The company was founded in 1879 as Bell Telephone Company of Philadelphia, owned by National Bell Telephone Company, wh ...
, where he rose in corporate management to become the Head of the Retail Markets Division of
Verizon Verizon Communications Inc., commonly known as Verizon, is an American multinational telecommunications conglomerate and a corporate component of the Dow Jones Industrial Average. The company is headquartered at 1095 Avenue of the Americas in ...
upon his retirement in December 2003. Other Verizon executives have credited him with helping to promote diversity and a corporate culture based on customer service at the telecom company. The
American Advertising Federation The American Advertising Federation (AAF), headquartered in Washington, D.C., is the oldest national advertising trade association in the United States. The AAF also has 15 district operations, each located in and representing a different region o ...
inducted him into the
Advertising Hall of Fame The Advertising Hall of Fame, operated by the American Advertising Federation (AAF), began in 1948 as a result of a proposal by the New York Ad Club and its president, Andrew Haire, to the Advertising Federation of America, the predecessor organiza ...
, the industry's most prestigious honor, in March 2007. ''
Ebony Ebony is a dense black/brown hardwood, coming from several species in the genus ''Diospyros'', which also contains the persimmons. Unlike most woods, ebony is dense enough to sink in water. It is finely textured and has a mirror finish when pol ...
'' magazine named him one of its “100 Most Influential Black Americans and Organization Leaders” in May 2006. He was ranked #6 on ''
Fortune Fortune may refer to: General * Fortuna or Fortune, the Roman goddess of luck * Luck * Wealth * Fortune, a prediction made in fortune-telling * Fortune, in a fortune cookie Arts and entertainment Film and television * ''The Fortune'' (1931 film) ...
'' magazine's list of the “50 Most Powerful Black Executives” in July 2002. ''
Black Enterprise ''Black Enterprise'' is a black-owned multimedia company. Since the 1970s, its flagship product ''Black Enterprise'' magazine has covered African-American businesses with a readership of 3.7 million. The company was founded in 1970 by Earl G ...
'' magazine named him executive of the year in 1998. Gordon is a member of the boards of
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainmen ...
Corporation,
Northrop Grumman Northrop Grumman Corporation is an American multinational aerospace and defense technology company. With 90,000 employees and an annual revenue in excess of $30 billion, it is one of the world's largest weapons manufacturers and military techn ...
Corporation, and
Tyco International Tyco International plc was a security systems company incorporated in the Republic of Ireland, with operational headquarters in Princeton, New Jersey, United States (Tyco International (US) Inc.). Tyco International was composed of two major bu ...
, Ltd., where he serves as lead director. He is a diversity consultant to Fortune 500 companies. Gordon is a trustee of U.S. Fund for
UNICEF UNICEF (), originally called the United Nations International Children's Emergency Fund in full, now officially United Nations Children's Fund, is an agency of the United Nations responsible for providing Humanitarianism, humanitarian and Devel ...
,
National Underground Railroad Freedom Center The National Underground Railroad Freedom Center is a museum in downtown Cincinnati, Ohio, based on the history of the Underground Railroad. Opened in 2004, the Center also pays tribute to all efforts to "abolish human enslavement and secure fre ...
, and Newport Festivals Foundation; a member of the Advisory Boards for New York
Urban League The National Urban League, formerly known as the National League on Urban Conditions Among Negroes, is a nonpartisan historic civil rights organization based in New York City that advocates on behalf of economic and social justice for African Am ...
, and Bishop John T. Walker School for Boys; and a member of the Executive Leadership Council. He previously served on the boards of
Southern Company Southern Company is an American gas and electric utility holding company based in the southern United States. It is headquartered in Atlanta, Georgia, with executive offices also located in Birmingham, Alabama. The company is the second largest ...
,
Office Depot The ODP Corporation is an American office supply holding company headquartered in Boca Raton, Florida. The company has combined annual sales of approximately $11 billion, and employs about 38,000 associates with businesses in the United States. ...
,
Best Foods Best or The Best may refer to: People * Best (surname), people with the surname Best * Best (footballer, born 1968), retired Portuguese footballer Companies and organizations * Best & Co., an 1879–1971 clothing chain * Best Lock Corporation ...
,
Infinity Broadcasting Infinity Broadcasting Corporation was a radio company that existed from 1972 until 2005. It was founded by Michael A. Wiener and Gerald Carrus. It became associated with popular radio personalities like Howard Stern, Opie and Anthony, Don Imus an ...
and Bartech Group; previously chaired the Chancellor's Advisory Board on Student Motivation in the New York Public School System; was a trustee of
Alvin Ailey American Dance Theater The Alvin Ailey American Dance Theater (AAADT) is a modern dance company based in New York City. It was founded in 1958 by choreographer and dancer Alvin Ailey. It is made up of 32 dancers, led by artistic director Robert Battle and associate a ...
Foundation, The
Barnes Foundation The Barnes Foundation is an art collection and educational institution promoting the appreciation of art and horticulture. Originally in Merion, the art collection moved in 2012 to a new building on Benjamin Franklin Parkway in Philadelphia, Pen ...
,
Gettysburg College Gettysburg College is a private liberal arts college in Gettysburg, Pennsylvania. Founded in 1832, the campus is adjacent to the Gettysburg Battlefield. Gettysburg College has about 2,600 students, with roughly equal numbers of men and women. ...
and
Lincoln Center Lincoln Center for the Performing Arts (also simply known as Lincoln Center) is a complex of buildings in the Lincoln Square neighborhood on the Upper West Side of Manhattan. It has thirty indoor and outdoor facilities and is host to 5 millio ...
.


NAACP

Gordon's selection as NAACP president on 25 June 2005 was widely regarded as unusual — most of the organization's past presidents have been prominent figures in politics, religion, or the civil rights movement before holding the office. The only candidate seriously considered by the organization's board, he was approved by a unanimous vote and was confirmed at the July 2005 NAACP convention. He succeeded
Kweisi Mfume Kweisi Mfume ( ; born Frizzell Gerald Gray; October 24, 1948) is an American politician who is the U.S. representative for Maryland's 7th congressional district, first serving from 1987 to 1996 and again since 2020. A member of the Democratic Pa ...
, who resigned his post as NAACP president in late 2004.
President President most commonly refers to: *President (corporate title) *President (education), a leader of a college or university *President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ful ...
George W. Bush George Walker Bush (born July 6, 1946) is an American politician who served as the 43rd president of the United States from 2001 to 2009. A member of the Republican Party, Bush family, and son of the 41st president George H. W. Bush, he ...
made his first appearance at the NAACP on July 20, 2006, half-way through his second term. After having declined to address the organization for most of his presidency, it was Gordon's "moderate" political views that led Bush to acquiesce to the appearance, according to
White House The White House is the official residence and workplace of the president of the United States. It is located at 1600 Pennsylvania Avenue NW in Washington, D.C., and has been the residence of every U.S. president since John Adams in 1800. ...
spokesman
Tony Snow Robert Anthony Snow (June 1, 1955 – July 12, 2008) was an American journalist, political commentator, anchor, columnist, musician, and the 25th White House Press Secretary under President George W. Bush, from May 2006 until his resignation ...
. Citing strain with the board, Gordon resigned in March 2007. He stated "I did not step into the role to be a caretaker, to be dictated to," Gordon said. "I stepped into the role to understand as best I could the needs of the African American community and then to propose strategies and policies and programs and practices that could improve conditions for African Americans…. The things I had in mind were not consistent with what some — unfortunately, too many — on the board had in mind."Associated Press (March 4, 2007). Bruce Gordon Resigns as N.A.A.C.P. President. ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
''


References


External links

* *
C-SPAN ''Q&A'' interview with Gordon, November 20, 2005
{{DEFAULTSORT:Gordon, Bruce S. Living people 1946 births People from Camden, New Jersey MIT Sloan School of Management alumni MIT Sloan Fellows NAACP activists African-American business executives Verizon Communications people American corporate directors 21st-century African-American people 20th-century African-American people